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This topic comprises 4 pages: 1 2 3 4
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Author
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Topic: Theater owners lack focus
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Matt Fields
Jedi Master Film Handler

Posts: 545
From: Ohio, United States
Registered: Jun 2005
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posted 12-14-2005 08:12 AM
quote: William Hooper And tell me what products on the shelf at Home Depot or Wal-Mart have the frequency of utter shoddiness of those shows described. Nobody else could stay in business putting out variably crappy product like that at the retail level; retailers wouldn't stock the goods due to their lack of quality control.
Wal Mart employees do not have to operate machinery everytime they sell the product off the shelf. A better example would be a fast food restuarant. They do a good job of making every burger taste the same, just like every screening should be the same.
quote: William Hooper No, let's not use a father figure/authority figure allusion to distract from the issue. When they're used in politics or business, it's always creepy wondering if the person thought of them in a sort of scary personal Rorschach process or if they're being intentionally constructed for manipulation.
Whether or not you feel its creepy, the point that it is hard to take care of 3,475 of anything is still valid. I just used parenting as an example. The real question is whether or not is wise to attempt 3,475 screens in the first place. I don't think it is.
I've found myself in a position I don't want to be in, which is defending AMC. I don't work for AMC, don't know their policies, and I do not know their procedures. My only experience with AMC has been as a customer, which to be honest, has generally been positive. I've been to their Lennox 24 and Easton 30 locations in Columbus, OH many times.
What I am trying to convey is really a simple point, having nothing to do with AMC in particular, and is rather obvious: that the larger the organization, the harder quality control is.
I have first hand experience with this. A few years ago, my ex-partner and I owned eight theatres. I soon found myself in a nightmare, trying to keep up with all of the aspects of the multiple locations.
After a couple of years of pulling my hair out, and having some personal disagreements with the ex-partner, we split the company up and I just took one of the theatres. Life and the theatre I still have both became much improved.
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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 12-14-2005 03:29 PM
No doubt the presentation quality was poor, but I thought that the real travesty in the article was the shitty customer service that the guy received when he complained.
Even if the manager didn't have a clue about how movies are shown (and, really, it shouldn't be his job), he should have immediately thanked the customer for bringing the matter to his attention, and then called to his staff to immediately a) confirm that there was a real problem and b) fix the problem in question. He should then have followed up a minute or two later by looking at the screen himself to ensure that the problem had been fixed. The manager should have also offered passes or other compensation to the man who complained.
Obviously, the operator should have changed the lens, masking, and aperture plate and doing so would have made the whole episode unnecessary, but it's even more important that the manager attend to complaints quickly and ensure that they are resolved. This is what will keep or lose the customer for forever.
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