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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » The "2wenty" becomes the "Firstlook" (Page 3)

 
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Author Topic: The "2wenty" becomes the "Firstlook"
William Hooper
Phenomenal Film Handler

Posts: 1879
From: Mobile, AL USA
Registered: Jun 99


 - posted 01-10-2006 03:00 AM      Profile for William Hooper   Author's Homepage   Email William Hooper   Send New Private Message       Edit/Delete Post 
I truthfully believe that they had to change it because they were too successful with branding, and "The 2wenty" now has wide, general negative associtations with loathsome movie ads.

Tickets, Popcorn, Strategy

quote:

Among moviegoers interviewed in Manhattan last weekend, a frequent gripe was the abundance of advertising and other preshow matter. Ro Barrows, a construction worker from Harlem who with his wife was trying to decide what to see at the Loews Cineplex on 34th Street, said the length of new films like "Munich" did not bother him, but "commercials before the movie, they can do away with that."

This has led to the occasional onsumer-complaint brush fire, like the Web site _didntialreadypayforthismovie.com_
http://didntialreadypayforthismovie.com/
which calls for boycotts of in-theater advertisers. In May the Loews chain said that in response to complaints, it would note in listings that "the feature presentation starts 10 to 15 minutes after the posted showtime."

Negotiating one's arrival time to get the best seat or to avoid the commercials can be its own dilemma. "If I get there too early I'm stuck watching the stupid '2wenty,' " Mr. Solish, the planning student, said, referring to the preshow programming at the Regal theater chain. "But if I'm too late I have to sit in front and can't sit with my friends."


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Steve Scott
Phenomenal Film Handler

Posts: 1300
From: Minneapolis, MN
Registered: Sep 2000


 - posted 01-10-2006 12:04 PM      Profile for Steve Scott   Email Steve Scott   Send New Private Message       Edit/Delete Post 
Our customers have similar feelings for Crown's Block E theatre in downtown Minneapolis. But when I saw Serenity there several months ago, they had cut their entire preshow by what seemed like half! At least they still use slides & not a DVD preshow.

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Brian Woods
Film Handler

Posts: 32
From: Memphis, TN
Registered: Dec 2005


 - posted 01-10-2006 01:35 PM      Profile for Brian Woods     Send New Private Message       Edit/Delete Post 
Does anyone have a tiny violin I can borrow?

quote:
Negotiating one's arrival time to get the best seat or to avoid the commercials can be its own dilemma. "If I get there too early I'm stuck watching the stupid '2wenty,' " Mr. Solish, the planning student, said, referring to the preshow programming at the Regal theater chain. "But if I'm too late I have to sit in front and can't sit with my friends."
Negotiating one's arrival time? Are we on an airplane from LA to DC? Is there a train leaving Cleveland at 2:30PM and it's traveling at 55mph? OK, I know how to solve all this. Let's do what HBO and Showtime does. If your movie "stated" show time is at 7:00PM, your movie starts at 7:00PM....Then you’re paying for only from 7:00PM on till the end of your movie. Get in line Folks, there's a movie starting in 5 minutes. First come, first serve. You all walk in a single line, and you start in the front and fill the seats till you're in the back. It's the lucky lotto who gets the middle seats with the best view, unless your the one's who want "suffer" through the "2wenty". You get to go in first. The people who do these websites are also the one's who probably picket Starbucks because "they think" they support terrorism. Remember, every shot of cappuccino you have, is a shot fired in terrorism in Iraq....Yes, I think we should blame terrorist for the Preshow...With the lost revenue of people afraid of going into public, and getting your phone tapped when your getting your fandango tickets....Who would want to go watch Traveling Pants of the Sisterhood when the government would know what your watching? (I still don't know how that one chick fit into that pair of pants, I am sure they were stretchy pants?) But, back onto subject. People are going to complain about the prices of Soda and Popcorn. Yes, the reason why theaters started to take credit cards at the registers were the credit application was taking too long to get 2 popcorns, 2 drinks, and a "free bag of skittles" for $49.95. I guess I might be biased because I don’t let the preshow bother me. I know how it helps some theaters with extra revenue. Believe me, with the crap movies that were put out this past year, I am happy I still am employed. Let’s all remember the good old days when theater’s were packed and Star Wars was playing on the big screen for almost a year, and there were no DVD’s or Plasma TV’s. Now you can sit in the comfy space of your own home, plop your DVD in, and wait for it to load. Wait, what’s this? My DVD has commercials? I can’t go forward to the next trailer? NOOOOOO! I have to watch trailers for “special deals”? Ahhhh, that’s all over, now my movie is on. Let’s turn it up because I like it loud! “ding dong” Hmmm, who can this be? Ohhh, my neighbor telling me to turn that [bs] down. She can hear it through the walls. Oh well, I am sure I can have my own theater experience at home….When I live in the middle of Alaska and there is no one within 500 miles.

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Steve Scott
Phenomenal Film Handler

Posts: 1300
From: Minneapolis, MN
Registered: Sep 2000


 - posted 01-10-2006 02:06 PM      Profile for Steve Scott   Email Steve Scott   Send New Private Message       Edit/Delete Post 
Wow, has Sisterhood of the Travelling Pants affected lots of theatre workers this way?

"...like 'Nam or the night their band opened for Nirvana"

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David Stambaugh
Film God

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From: Eugene, Oregon
Registered: Jan 2002


 - posted 01-15-2006 08:54 PM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
Is Cinemark's digital preshow a variation of FirstLook? Or is it completely "different"?

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James R. Hammonds, Jr
Jedi Master Film Handler

Posts: 931
From: Houston, TX, USA
Registered: Nov 2000


 - posted 01-16-2006 09:45 AM      Profile for James R. Hammonds, Jr   Email James R. Hammonds, Jr   Send New Private Message       Edit/Delete Post 
I had only seen the 2wenty once and I saw Firstlook for the first time this weekend.
I really don't have any complaints.
Maybe I just got lucky this time around, but some of the stuff had me cracking up.
Didn't stop me from talking to my girlfriend.
Picture was pretty good (for video).
Sound was at a comfortable level.

I guess I'm a sellout [Razz]

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Mike Olpin
Chop Chop!

Posts: 1852
From: Dallas, TX
Registered: Jan 2002


 - posted 01-16-2006 04:29 PM      Profile for Mike Olpin   Email Mike Olpin   Send New Private Message       Edit/Delete Post 
Yes, CineMark is using NCM for their pre-show just like Regal and AMC. From what I've been told,all the chains should now be using the First Look branding as well.

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Evans A Criswell
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From: Huntsville, AL, USA
Registered: Mar 2000


 - posted 01-16-2006 09:04 PM      Profile for Evans A Criswell   Author's Homepage   Email Evans A Criswell   Send New Private Message       Edit/Delete Post 
I saw the last few minutes of the "First Look" thing when I went to see Chronicles of Narnia this past Saturday night. I didn't see enough of it to notice any difference in program content, but I don't remember anything but commercials. The sound seemed "harsher" than the sound from the trailers and movie from film. It's hard to quantify this "harshness" I've always noticed with the "Twenty" and the "Firstlook".

[ 01-20-2006, 08:32 PM: Message edited by: Evans A Criswell ]

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Sarina Gold
Film Handler

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From: San Diego, Ca, USA
Registered: Mar 2005


 - posted 03-02-2006 12:00 AM      Profile for Sarina Gold   Author's Homepage   Email Sarina Gold   Send New Private Message       Edit/Delete Post 
I think it's kind of sad that everything is going to be/is so uniform with first look. I had some small (SMALL)level of affection for the 2wenty. but this one seems messy, choppy. it doesn't look good, and when the program is over the transition is always akward.

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Frank Angel
Film God

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From: Brooklyn NY USA
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 - posted 03-02-2006 10:07 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
Come early, get good seats and then play a kazoo during all that video crap. Start a sing-along. Then again, if EVERYONE came AFTER the adverts, then the advertisers who send the checkers in to make sure their pile-o-shit adds are really playing would note, yea they are, but there's no one in the theatre watching them. It wouldn't take long for advertisers to understand that they are wasting their money buying screen time. Even if people are watching, and they HATE the ads, that is very negative PR that advertisers might want to rethink paying for.

As for DVDs that don't let me fast forward....I just burn a new one -- and remove that crap. Only THEN do I sit my family down and play the MOVIE from the beginning of the MOVIE. Elimiates that FBI gestapo crap as well.

Oh, PS -- years ago when they first started advertisements in NYC, word got around and it became quite common place for someone in the audience to blow one of those personal security horns during the commercials. It always got a laugh and round of applause.

You can also write to the companies who advertize. Let them know that you don't appreciate them intruding their crass ads in your movie-going experience. Only a few people need to write this kind of complaint and that could easily make advertisers pull their ads. Even if only a few of them do that and the ad and marketing companies get it in their brains that people hate cinema ads, it could easily cascade as they all run from those placements. Ads on movie screens might become a parhana that they will avoid at all costs.

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Steve Scott
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Posts: 1300
From: Minneapolis, MN
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 - posted 03-02-2006 11:54 AM      Profile for Steve Scott   Email Steve Scott   Send New Private Message       Edit/Delete Post 
I never would have believed I'd ever say this in relation to anything, but conformity doesn't have to be bad. If all these chains had entertaining and movie-mind stimulating content, they'd fit right in. It's still the idea of being bombarded with "loud" ads (loud=audio & video). Put up some challenging trivia/quotes & allow anyone who wishes to ignore the program to do so. That's all I ask! [Smile]

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Pravin Ratnam
Jedi Master Film Handler

Posts: 844
From: Atlanta, GA,USA
Registered: Sep 2002


 - posted 03-22-2006 11:49 PM      Profile for Pravin Ratnam   Email Pravin Ratnam   Send New Private Message       Edit/Delete Post 
I was a verfier for the Twenty. We had to note the lighting conditions and opening graphics picture quality. Then we had to monitor the promotional materials in the lobby. Paid 20 bucks and free tickets for the showing. Pretty lame. Then they discontinued the program late last year.

I hated the 20 as a verifier and a viewer. Very annoying sound and terrible pic quality. I would prefer the slides. The 20 didnt always start on time.

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James Westbrook
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Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006


 - posted 03-23-2006 09:05 PM      Profile for James Westbrook   Email James Westbrook   Send New Private Message       Edit/Delete Post 
The theatre I work at just had the DCN installed...like late Feburary. I have lost count on how many calls I've had to make to The NOC, we have already had to have one projector replaced, sometimes the program simply doesn't RUN on a particular house one day and then another house will take the day off. The replaced projector was running green bars up and down the screen with the ads playing behind the bars. (Digital is so wonderful! I never thought of having green bars in front of the picture!) Pictures freeze up...sometimes at the end of the last ad, just before the movie is to start. Customers staring at a bottle of Diet Coke with bubbles coming out of it on screen...one minute...two minutes...then they look up at the port windows, wondering if we know what we are doing. [Confused]
If anymore mass roll-outs of any new technology occurs, one bit of advice: Troubleshooting guides for the local yahoos like me. The NOC has been professional and helpful, but I suspect their phone support people probably have to hit the bars HARD after their shifts. More testing of equipment before rollout would be nice, too.

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Brian Woods
Film Handler

Posts: 32
From: Memphis, TN
Registered: Dec 2005


 - posted 03-23-2006 11:55 PM      Profile for Brian Woods     Send New Private Message       Edit/Delete Post 
HMMMMMMMMMM
quote: James Westbrook
Customers staring at a bottle of Diet Coke with bubbles coming out of it on screen...one minute...two minutes...
Does it? Does it really?

quote: James Westbrook
Then they look up at the port windows, wondering if we know what we are doing.
Do they? Do they really? [Moon]

WOW..... [thumbsup]

From my experience with National Cinemedia, there are sometimes a few set up issues that get quickly resolved. But, I guess there are those "special" theaters that need to be held more and told that everything is gonna be ok. [beer]

quote: James Westbrook
If anymore mass roll-outs of any new technology occurs, one bit of advice: Troubleshooting guides for the local yahoos like me.
I am not sure what your asking on this since most of the troubleshooting would be checking to see if certain lights are on, and if things are plugged in. I am sure like the Dolby CP500, Cinemedia would like you to find PONG on their clients and surf for porn.

quote: James Westbrook
The NOC has been professional and helpful, but I suspect their phone support people probably have to hit the bars HARD after their shifts. More testing of equipment before rollout would be nice, too.
There has meen massive testing of equipment and setups across the country. Maybe you live near a TV tower...or a nuclear power plant? Hit the bars after work? Nah, they work doubles. Their second shift is the National Suicide Hotline....So every time you call in with a problem during the day....

My advice would be ask for the Cinemedia Tech to come out and work out your issues till your 100%. It may take a few days to figure out, but I am sure they can walk you through on how to troubleshoot from your end, and what to check for before you call the NOC.

quote: Pravin Ratnam
I was a verfier for the Twenty. We had to note the lighting conditions and opening graphics picture quality. Then we had to monitor the promotional materials in the lobby. Paid 20 bucks and free tickets for the showing. Pretty lame. Then they discontinued the program late last year.
I hated the 20 as a verifier and a viewer. Very annoying sound and terrible pic quality. I would prefer the slides. The 20 didnt always start on time.

LAME? [thumbsup]

$20 bucks to watch the 2wenty, and you got to see the movie for free? I wish I could find that deal. I am sure there are worse jobs than being a checker? Crime Scene Clean Up Crew, Taco Bell Drive-Through Cashier, or a movie theater usher/bathroom checker. [puke]

I agree, lets bring slides back! That way when the slide gets stuck you can watch the same slide over and over and over and.....or, the slide projector freaks out and goes one slide, two slides, three, four, five, six slide, then upside down slide. Slide Projectors ROCK! [thumbsup]

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James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006


 - posted 03-24-2006 02:14 AM      Profile for James Westbrook   Email James Westbrook   Send New Private Message       Edit/Delete Post 
I agree we will probably get the kinks worked out, Brian. New technology takes a while to get used to. Some of the issues were installation related. We are happy that we have no more rolling stock film ads to mess with and the slide projectors are gone. [Smile]
However...
When that installation was rushed to get x number of theatres on line before a certain time-line, then all kinds of fun occurs. [Mad]
Happilly, the lobby plasma screens have worked flawlessly. [Smile]
Okay...I'm not quite RATIONAL when I'm grumpy, I just want anything to do with presentation to be RIGHT...and eventually, it will be.
But the freezing of the "moving ads" still annoys me.

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