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Topic: trailer order
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Jason Winn
Expert Film Handler

Posts: 131
From: Mesquite, TX, USA
Registered: Jan 2006
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posted 03-09-2006 01:51 PM
At AMC, corporate told us what trailers to put on, but the order didn't matter. For the most part, I would put them on in a random order. I would only worry about the first and the last trailer. I usually put new trailers towards the end. If we got a trailer to some big, highly-anticipated blockbuster, I always put it on at the very end. For example, when we first got the trailer to Star Wars: Episode III, I always put it on at the end right before the feature. It just has the biggest impact on the audience.
Also, if I was going to screen the movie I was building up, I would usually put the trailer I wanted to see the least on at the beginning. Because, I would start my movie in booth, then check my film path, check for scratches, and check the presentation. Then, once everything is perfect, I would head down into the auditorium to screen the movie. So, I would usually miss the first trailer. Whatever went on between the first and last trailer didn't really matter. I just threw them on any random order. The only thing that sucked was that we had to put like 7 or 8 trailers plus 3 AMC snipes. It took forever before the feature started playing.
quote: Brad Miller I try and program the "letterboxed" trailer first, as this is a nice guarantee that the projector is in perfect framing.
Yeah, I sometimes did that too. I'm real nit-picky about my presentations. Everything has to be perfect. I would often use letterbox trailers to check my framing. Even if the framing is off by a quarter-inch, it annoys the hell out of me and I have to fix it.
quote: Brad Miller If you open a new movie and the attached trailer comes out ONE WEEK LATER, do you even bother putting it on? I know "studio contracts" require it, but seriously guys...do you?
Oh, absolutely! I always ran a trailer even if it came out the next week. But, the day before the movie came out, we would remove it. I remember one time, we ran the trailer to "The Polar Express" on "The Incredibles". "The Incredibles" came out on a Friday, and "The Polar Express" came out the following Wednesday. We ran it anyway.
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John Hawkinson
Film God

Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002
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posted 03-11-2006 02:23 PM
Is it just me, or are there more letterboxed trailers around the past two years than before?
We run changeover and can straightforwardly enough intersperse flat and scope trailers when necessary. Lately I've felt more inspired to run scope trailers because the flat variants look so bad. I've even been tempted to hunt for a lens to blow them up to the full width.
Odd that we, as a university campus theatre in the same position as Randy, choose the opposite approach. We show trailers in chronological order interspersed with datestrips. "Friday & Saturday," trailer, "Saturday & Sunday," trailer, "Next Saturday & Sunday," etc. with occasional special things, like "Tuesday," "A Free Sneak Preview."
Traditionally we had an "In Stereo," and while it hasn't run for about 15 years, our audience still screams "IN STEREO!" after the datestrips. Nothing like being well-trained
--jhawk
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