Film-Tech Cinema Systems
Film-Tech Forum ARCHIVE


  
my profile | my password | search | faq & rules | forum home
  next oldest topic   next newest topic
» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » trailer order (Page 2)

 
This topic comprises 2 pages: 1  2 
 
Author Topic: trailer order
Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 03-01-2006 01:51 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
quote: Brad Miller
I know "studio contracts" require it, but seriously guys...do you?

..unless, being a new movie and the film companies sends out "trailer checkers" to make sure that they're on as in the contract between film company and theatre....and if they're not on, you'd got some explaining to do to the home office on this...

I always put them on just to keep peace with the theatre company-didn't make a hoot and holler to me...

 |  IP: Logged

Ross Oba
Expert Film Handler

Posts: 181
From: Kailua Kona, HI
Registered: Oct 2005


 - posted 03-01-2006 02:34 AM      Profile for Ross Oba   Email Ross Oba   Send New Private Message       Edit/Delete Post 
I know in one case we were notified to change the attached trailer on Brokeback Mountain which was for Something New to Kinky Boots.

 |  IP: Logged

Steve Scott
Phenomenal Film Handler

Posts: 1300
From: Minneapolis, MN
Registered: Sep 2000


 - posted 03-01-2006 10:33 AM      Profile for Steve Scott   Email Steve Scott   Send New Private Message       Edit/Delete Post 
Luckily, at Muller I built the prints not fifty feet from the corporate offices, which were on-site. I would ask our ops manager about it & usually he was confident to run without "next week" trailers. Trailers like that would only be useful for opening weekend, since I started trailer changeouts on Monday.

 |  IP: Logged

Dominic Espinosa
Phenomenal Film Handler

Posts: 1172
From: California, U.S.A.
Registered: Jan 2004


 - posted 03-01-2006 02:42 PM      Profile for Dominic Espinosa   Email Dominic Espinosa   Send New Private Message       Edit/Delete Post 
Me theory for all advertising in general is within a week or two before a movie opens, TV and radio ads are pretty much taken over the bulk of the adervising. So posters, banners, and trailers are best pulled a couple weeks ahead with the exception of oddball prints getting broke down within that period.

Anybody else do this?

 |  IP: Logged

John T. Hendrickson, Jr
Jedi Master Film Handler

Posts: 889
From: Freehold, NJ, USA
Registered: Apr 2001


 - posted 03-01-2006 02:47 PM      Profile for John T. Hendrickson, Jr   Email John T. Hendrickson, Jr   Send New Private Message       Edit/Delete Post 
One week? No, unless I'm looking to fill some time (which almost never happens, given the fact that everybody and his brother wants their trailer to play).

If (and if "ifs" and "buts" were candies and nuts what a Merry Christmas we would have [Wink] ) it were something we really wanted to push, it would get first position.

Then one week later it gets yanked.

 |  IP: Logged

Steve Scott
Phenomenal Film Handler

Posts: 1300
From: Minneapolis, MN
Registered: Sep 2000


 - posted 03-01-2006 04:05 PM      Profile for Steve Scott   Email Steve Scott   Send New Private Message       Edit/Delete Post 
I think its better to keep running trailers up to the release of the feature, or as close as your booth duties require. If you're programming a theatre with nearby competition, you want to put on the best show possible throughout the building & then remind patrons that they're already sitting in the right location to see that great upcoming attraction. But it's always seemed cheesy to leave trailers on after a feature has begun it's run. A good trailer teases until the movie arrives. But I think it's alright to leave banners up through the run, unless its ugly, or you can't get it down (both of which I've encountered).

 |  IP: Logged

Timothy Eiler
Expert Film Handler

Posts: 126
From: Litchfield , Minnesota, USA
Registered: Mar 2000


 - posted 03-01-2006 09:42 PM      Profile for Timothy Eiler   Author's Homepage   Email Timothy Eiler   Send New Private Message       Edit/Delete Post 
quote: Brad Miller
I know "studio contracts" require it, but seriously guys...do you?
absolutely YES As an outdoor theatre the only trailers I run are the attached ones. As a majority the features open at the indoor and I have to wait for them to be dropped before I can play them. There have been several instances where attached to the second feature is a preview for the First movie,or visa versa. At other times I am running a preview for a movie that has played and left.

 |  IP: Logged

Jason Winn
Expert Film Handler

Posts: 131
From: Mesquite, TX, USA
Registered: Jan 2006


 - posted 03-09-2006 01:51 PM      Profile for Jason Winn   Email Jason Winn   Send New Private Message       Edit/Delete Post 
At AMC, corporate told us what trailers to put on, but the order didn't matter. For the most part, I would put them on in a random order. I would only worry about the first and the last trailer. I usually put new trailers towards the end. If we got a trailer to some big, highly-anticipated blockbuster, I always put it on at the very end. For example, when we first got the trailer to Star Wars: Episode III, I always put it on at the end right before the feature. It just has the biggest impact on the audience.

Also, if I was going to screen the movie I was building up, I would usually put the trailer I wanted to see the least on at the beginning. Because, I would start my movie in booth, then check my film path, check for scratches, and check the presentation. Then, once everything is perfect, I would head down into the auditorium to screen the movie. So, I would usually miss the first trailer. Whatever went on between the first and last trailer didn't really matter. I just threw them on any random order. The only thing that sucked was that we had to put like 7 or 8 trailers plus 3 AMC snipes. It took forever before the feature started playing.

quote: Brad Miller
I try and program the "letterboxed" trailer first, as this is a nice guarantee that the projector is in perfect framing.
Yeah, I sometimes did that too. I'm real nit-picky about my presentations. Everything has to be perfect. I would often use letterbox trailers to check my framing. Even if the framing is off by a quarter-inch, it annoys the hell out of me and I have to fix it.

quote: Brad Miller
If you open a new movie and the attached trailer comes out ONE WEEK LATER, do you even bother putting it on? I know "studio contracts" require it, but seriously guys...do you?

Oh, absolutely! I always ran a trailer even if it came out the next week. But, the day before the movie came out, we would remove it. I remember one time, we ran the trailer to "The Polar Express" on "The Incredibles". "The Incredibles" came out on a Friday, and "The Polar Express" came out the following Wednesday. We ran it anyway.

 |  IP: Logged

Ron Curran
Jedi Master Film Handler

Posts: 504
From: Springwood NSW Australia
Registered: Feb 2006


 - posted 03-10-2006 10:51 PM      Profile for Ron Curran   Author's Homepage   Email Ron Curran   Send New Private Message       Edit/Delete Post 
We assembled 3 trailers on the front of Memoirs of a Geisha. The first is Good Night and Good Luck. It plays fine in Dolby Digital but we drop the level to 26 - we don't like to shout at our customers first thing. Next up is Keeping Mum. Dolby Digital and magenta SR printed very light. Fader up to 32. Finally, the scope trailer for Casanova. Dolby Digital OK, fader up to normal trailer level of 28. Casanova trailer ends with "Valentine's Day February 14." On another show, the trailer tells our audience January. Anyway, the feature runs DTS at normal feature level of 38. Thank goodness for projectionists who can work a fader. How do multis get by without being able to monitor trailers.
On the date thing, when will trailer makers think about sub-runs and stop putting release dates. In Australia, we sometimes get the US release date on our trailers for a movie that comes here a month later.
Why can't trailer co

 |  IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 03-11-2006 12:30 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Ron Curran
On the date thing, when will trailer makers think about sub-runs
At least they could put something like "Beginning March 17" instead of just "On March 17." I think some morons really think the movie will only play on that one day.

 |  IP: Logged

John Hawkinson
Film God

Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002


 - posted 03-11-2006 02:23 PM      Profile for John Hawkinson   Email John Hawkinson   Send New Private Message       Edit/Delete Post 
Is it just me, or are there more letterboxed trailers around the past two years than before?

We run changeover and can straightforwardly enough intersperse flat and scope trailers when necessary. Lately I've felt more inspired to run scope trailers because the flat variants look so bad. I've even been tempted to hunt for a lens to blow them up to the full width.

Odd that we, as a university campus theatre in the same position as Randy, choose the opposite approach. We show trailers in chronological order interspersed with datestrips. "Friday & Saturday," trailer, "Saturday & Sunday," trailer, "Next Saturday & Sunday," etc. with occasional special things, like "Tuesday," "A Free Sneak Preview."

Traditionally we had an "In Stereo," and while it hasn't run for about 15 years, our audience still screams "IN STEREO!" after the datestrips. Nothing like being well-trained [Smile]

--jhawk

 |  IP: Logged

Luci Reeve
Film Handler

Posts: 50
From: Telluride, CO, USA
Registered: Feb 2006


 - posted 04-03-2006 07:06 PM      Profile for Luci Reeve   Author's Homepage   Email Luci Reeve   Send New Private Message       Edit/Delete Post 
Being a sub-run theater we play whatever we can beg (from the movie company..."Oh, I'm sorry, we don't have any more of those), buy (we've gotten them from e-bay) or steal (if the film came with a trailer on it and I don't have that trailer). Ian used to send us care packages from the Rialto (and since he left Ky has sent us 2 boxes). I put the ICE AGE 2 trailer in front of EIGHT BELOW because it seemed to fit.

 |  IP: Logged



All times are Central (GMT -6:00)
This topic comprises 2 pages: 1  2 
 
   Close Topic    Move Topic    Delete Topic    next oldest topic   next newest topic
 - Printer-friendly view of this topic
Hop To:



Powered by Infopop Corporation
UBB.classicTM 6.3.1.2

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.

© 1999-2020 Film-Tech Cinema Systems, LLC. All rights reserved.