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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Payroll Cost per Admission (Page 2)

 
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Author Topic: Payroll Cost per Admission
Per Hauberg
Jedi Master Film Handler

Posts: 883
From: Malling, Denmark
Registered: Jul 2000


 - posted 03-30-2009 04:44 PM      Profile for Per Hauberg   Author's Homepage   Email Per Hauberg   Send New Private Message       Edit/Delete Post 
I'm getting curious again: When You mention payroll under 1$ per ticket, how much then is Your average ticket price ?

Per

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Chad Souder
Jedi Master Film Handler

Posts: 962
From: Waterloo, IA, USA
Registered: Feb 2000


 - posted 03-31-2009 11:09 AM      Profile for Chad Souder   Email Chad Souder   Send New Private Message       Edit/Delete Post 
I have always compared attendance against money spent for labor, so ticket price would not have anything to do with it. You want to look at how many cents you are spending on payroll for each customer that comes in the door. Then you can determine how appropriate your staffing levels are. What the customer spends is different. At the concession stand, what your customers spend per person could indicate staffing issues, but it really shouldn't matter at the box office.

Greg - regarding your original issue of diminishing per caps, there are a host of ideas all over this forum about increasing concession sales. Perhaps by searching around a little you may find a couple that will help your situation.

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Scott D. Neff
Theatre Dork

Posts: 919
From: San Francisco, CA
Registered: Oct 1999


 - posted 04-01-2009 02:14 PM      Profile for Scott D. Neff   Author's Homepage   Email Scott D. Neff   Send New Private Message       Edit/Delete Post 
When I scheduled, I made the schedule every Monday and made sure there were always three weeks of schedule posted. This gave employees time during the current schedule (week #1) to request changes and get them approved so when week #3 rolled around management wasn't left with a bunch last minute surprises.

It worked very well for both employees and managers, because employees who during the current week felt they were working too much could request fewer hours on the new schedule and vice versa. All this left for them was to work the remainder of week 1 (Tue-Thu) and week #2 (Fri-Thu) before their hours toned down. Likewise, if an employee wanted to work more hours, it would give them time to convince other employees to give up their shifts and get it all approved.

Unless you're running a SUPER tiny theatre or are in a very competitive market, you're going to have the same general labor needs from week to week, so I didn't have too much problem with it.

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Chad Souder
Jedi Master Film Handler

Posts: 962
From: Waterloo, IA, USA
Registered: Feb 2000


 - posted 04-01-2009 05:29 PM      Profile for Chad Souder   Email Chad Souder   Send New Private Message       Edit/Delete Post 
I have to respectfully disagree with you there, Scott. Labor needs can change dramatically week to week, regardless of the size of complex or if you have competition. Just look at this winter/spring so far. January and February were unpredictably busy, with most theatres reporting grosses exceeding those they had seen during the same period in years, if not decades. Many managers had to quickly adjust to increased staffing needs. Then, most of March dropped off to snoozeville, until last weekend when it got busy again, at least for those with 3D. I predict Fast and Furious to play well at nights, so this coming weekend should be good for early April too. Add to it localized exceptions such as spring breaks, how certain genres play at your location, what you are opening (or not opening) if you have competition, concerts or other events coming to town, etc. and the business can change quite a lot week to week. I know at my location, from one weekend to the next in March, I had a difference in 4 employes working during a certain shift. That is 15% of my staff, so that's quite a difference. That is why I do my schedules weekly.

That being said, different systems work at different locations, so whatever is the best, go with it.

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Per Hauberg
Jedi Master Film Handler

Posts: 883
From: Malling, Denmark
Registered: Jul 2000


 - posted 04-03-2009 10:02 AM      Profile for Per Hauberg   Author's Homepage   Email Per Hauberg   Send New Private Message       Edit/Delete Post 
quote: Chad Souder
so ticket price would not have anything to do with it.
Chad: If that was an answer to me, I may not have asked correct: Sitting in Europe, I have no idea of the strength of The Allmighty $ - that is: How much You get for Your money in general. The average ticket price might entlighten me.

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 04-03-2009 01:02 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
The average employee hourly wage is the important number, not ticket price. In California the minimum wage is $8.00 and our average wage is a little under $9.00. So for every employee hour worked we want to have at least 9 people coming in the door.

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Chad Souder
Jedi Master Film Handler

Posts: 962
From: Waterloo, IA, USA
Registered: Feb 2000


 - posted 04-03-2009 01:32 PM      Profile for Chad Souder   Email Chad Souder   Send New Private Message       Edit/Delete Post 
Per,

According to the National Association of Theatre Owners, average ticket prices in the United States for 2008 was $7.18.

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Tony Ratcliff
Expert Film Handler

Posts: 216
From: Madison, IN, USA
Registered: Mar 2002


 - posted 04-04-2009 09:36 PM      Profile for Tony Ratcliff   Email Tony Ratcliff   Send New Private Message       Edit/Delete Post 
I, too, have always done the schedule just one week at a time, posted Monday night for the following Fri-Thu.
The only exception is during Christmas time.

Once the schedule is posted, it is the employee's responsibility to get an appropriate replacement if they want off.
Our motto on schedule requests is "The first two get it, the rest can forget it." Prom and some family obligations may be exceptions.
We keep a calander posted with all the upcoming requests already turned in on it. So the employees can see who all has requested off and when they requested it, so everyone knows who gets first dibs at the day.

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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003


 - posted 04-06-2009 04:59 PM      Profile for Scott Jentsch   Author's Homepage   Email Scott Jentsch   Send New Private Message       Edit/Delete Post 
quote: Chad Souder
According to the National Association of Theatre Owners, average ticket prices in the United States for 2008 was $7.18.
That must include budget-priced theaters, because the Milwaukee area (certainly can't be the high priced leader in the country) hasn't seen sub-$8 first-run ticket prices since 2001.

Out of curiosity, I've been tracking adult evening prices at a local first-run theater over the years:

Marcus Ridge Cinema Ticket Prices

Ticket Price History - Adult Tickets
4/6/2009 - $9.50 (Children & Senior Matinee prices also increased by $0.25)
1/13/2009 - $9.00 (Adult Matinee, and Children & Senior Evening prices increased by $0.25)
5/9/2008 - $9.00 (Children & Senior, and Adult Matinee prices increased by $0.25)
4/25/2007 - $9.00
4/1/2006 - $8.75
5/30/2003 - $8.50
11/13/2002 - $8.25
4/24/2001 - $8.00

Marcus' premier theater in the area, the Majestic, just crossed the $10 mark, a first for the area. And that's before the upcharges for UltraScreen and VIP seating!

I'd be curious to know where you can see a first-run movie for less than $7.18 these days!

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 04-06-2009 07:08 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote:
I'd be curious to know where you can see a first-run movie for less than $7.18 these days!
Roxy Theatre in Forsyth, MT - $6.75
Montana Theatre in Miles City, MT - $6.50
Centre Cinema in Hardin, MT - $6.50
Washoe Theatre in Anaconda, MT - $4.00 (yes, it's true)

I'm sure there are hundreds more but these are the ones I know about. They all have digital sound, too. All offer most shows either on the break or within 4 weeks, except the Washoe which plays a couple of weeks later.

The average ticket price takes kid and senior discounts into account, too. All of the theatres listed above offer kid tickets for under $5.00. The Washoe is $3.00 for kids.

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Chad Souder
Jedi Master Film Handler

Posts: 962
From: Waterloo, IA, USA
Registered: Feb 2000


 - posted 04-07-2009 11:02 AM      Profile for Chad Souder   Email Chad Souder   Send New Private Message       Edit/Delete Post 
quote:
I'd be curious to know where you can see a first-run movie for less than $7.18 these days!
The link you provided lists adult matinee tickets as $7.00. Kids and seniors are obviously cheaper. The Majestic you mentioned is $7.50 for adult matinees. It looks like the Milwaukee area is sub-$8 first-run right now!

Keep in mind average ticket price is just that - the average of all ticket types from all day parts from every theatre in the country.

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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003


 - posted 04-07-2009 05:04 PM      Profile for Scott Jentsch   Author's Homepage   Email Scott Jentsch   Send New Private Message       Edit/Delete Post 
It's good to hear that some theaters are able to keep a handle on prices, and not get grief from their distributors as a result. I've heard that some theaters in Michigan (non-metro areas) are able to keep their prices down as well.

Yes, I know that Matinees are cheaper than the stated average price, but I guess I was thinking of Evening Prices.

What percentage of movie tickets are matinee vs. evening?

When the matinee prices end at 5:30pm, my assumption is that a majority of ticket sales are evening-priced.

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Chad Souder
Jedi Master Film Handler

Posts: 962
From: Waterloo, IA, USA
Registered: Feb 2000


 - posted 04-08-2009 10:23 AM      Profile for Chad Souder   Email Chad Souder   Send New Private Message       Edit/Delete Post 
That's going to vary theatre to theatre. Some end matinees at 2:30. Some have early morning shows that are even cheaper. Some don't even open until the 7:00 set. Many run 3 matinee sets and two evening sets. Midnight shows and 3D presentations often command a higher price. There are a whole bunch of variables that enter the equation, so that's why they just use that average. My guess is that $7.18 will jump this year with all the 3D expansion.

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Greg Haas
Film Handler

Posts: 18
From: Buffalo, WY, USA
Registered: Aug 2003


 - posted 04-09-2009 01:37 PM      Profile for Greg Haas   Author's Homepage   Email Greg Haas   Send New Private Message       Edit/Delete Post 
Our ticket prices are $4.50 and $5.50. Average is just under $5.00. During the winter we have four days open with two matinees and four evening showings. 6 showings all weekend. Twin theater.

Open all week in the summer.

Minimum wage is $6.55. Some employees make more than that. Not telling, in this here public forum, how many! [Razz]

We see a *huge* variation in what we need for staff depending on title. Especially when a runtime is longer than 2.5 hours. We clean between shows and need to have the counter staffed as well.

So what I'm gonna try is having a base schedule and staff are expected to check each monday (online calendar or posted in staff/supply room) for changes/additions. This way busy titles will be a boon for employees, eh? [Wink]

Thanks again for all the followup discussion. Very helpful!

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 04-09-2009 02:45 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
Be careful about security when it comes to on-line posting of schedules. Schedules are personal information and should not be posted in any way that is accessible to the general public. Unless a url is behind some sort of log-in portal, it can be accessed by anyone.

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