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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » "Snakes on a Plane" marketing (Page 2)

 
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Author Topic: "Snakes on a Plane" marketing
Bruce McGee
Phenomenal Film Handler

Posts: 1776
From: Asheville, NC USA... Nowhere in Particular.
Registered: Aug 1999


 - posted 08-04-2006 11:35 AM      Profile for Bruce McGee   Email Bruce McGee   Send New Private Message       Edit/Delete Post 
Anybody remember the old Crown International film "Stanley?"

It starred Chris Robinson, previously seen on the old TV series, "12 O'Clock High."

Snakes everywhere, with lots of biting shots!

The star of the film was the snake.
I remember it doing good business at the drive-ins.

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Caleb Johnstone-Cowan
Jedi Master Film Handler

Posts: 593
From: London, UK
Registered: Mar 2006


 - posted 08-04-2006 05:17 PM      Profile for Caleb Johnstone-Cowan   Email Caleb Johnstone-Cowan   Send New Private Message       Edit/Delete Post 
I think Snakes in a Cinema would be a good sequel.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 08-05-2006 02:25 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Snakes in a Cinema could definitely happen around here.
[Eek!]

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Mark Lensenmayer
Phenomenal Film Handler

Posts: 1605
From: Upper Arlington, OH
Registered: Sep 1999


 - posted 08-05-2006 03:03 PM      Profile for Mark Lensenmayer   Email Mark Lensenmayer   Send New Private Message       Edit/Delete Post 
Best real SOAP promotion yet. This is GREAT!!!

Sam Jackson Calls Your Friends

I WILL see this movie!

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Shane Cooper
Expert Film Handler

Posts: 232
From: Little Rock, Arkansas
Registered: Jun 2004


 - posted 08-05-2006 05:08 PM      Profile for Shane Cooper   Email Shane Cooper   Send New Private Message       Edit/Delete Post 
Apparently New Line is expecting a few people to treat this movie as a participation film, (ala Rocky Horror).

Some suggested items:

Whenever you see the guy that played Fat Albert. (In orange shirt)
Shout (in Fat Albert Voice) "HEY! HEY! HEY! It's Snakes on a Plane!"

Whenever "Flight 121" is mentioned.
SCREAM, "SNAAAAKES!"

After the Asian gangster says a line.
Shout: “…In bed.”

When: Snakes are attacking passengers.
Cross your arms over your chest with your snake sock puppets, so to the person sitting in back of you, it will look like the snakes are attacking you.

When: Whenever a snake bites someone.
COUNT out loud

Someone kills a snake
Make your own “asp” joke: “Kick asp!” “Shake that asp!” “What a total bad-asp!”

Has anyone else seen anything on this from New Line?

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John Alan Petrey
Film Handler

Posts: 15
From: tampa, fl / United States
Registered: Jul 2006


 - posted 08-05-2006 09:13 PM      Profile for John Alan Petrey   Email John Alan Petrey   Send New Private Message       Edit/Delete Post 
If you want to see a good, but short snakes in a motor home sequence check out "Race With the Devil". A 1975 Peter Fonda, Warren Oates thriller that has them running from devil worshippers while on 'vacation'.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 08-05-2006 09:30 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Yeah. That movie is CREEPY.

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Michael Gonzalez
Jedi Master Film Handler

Posts: 790
From: Grand Island , NE USA
Registered: Sep 2000


 - posted 08-19-2006 11:31 AM      Profile for Michael Gonzalez   Email Michael Gonzalez   Send New Private Message       Edit/Delete Post 
Well the marketing must have not been good enough here because we are DEAD! I have two prints of SOAP and the one print left of Pirates out sold both shows combined. Every customer that has come out of the show that I have talked to, really enjoyed it. Bummer. I was expecting a lot better.

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Jason Moore
Film Handler

Posts: 4
From: Raleigh, NC, United States
Registered: Aug 2006


 - posted 08-19-2006 07:25 PM      Profile for Jason Moore     Send New Private Message       Edit/Delete Post 
We have been unimpressed with the turnout. However rated R films always do poorly here. Haven't seen any of the enthusiasm that AICN reported. Alas.

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Jim Ziegler
Jedi Master Film Handler

Posts: 753
From: West Hollywood, CA
Registered: Jul 99


 - posted 08-19-2006 11:49 PM      Profile for Jim Ziegler   Email Jim Ziegler   Send New Private Message       Edit/Delete Post 
We have a collection of about 100 rubber snakes that were found by the ushers cleaning that auditorium.. Unfortunately, we have more snakes than ticket sales.. [Frown]

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Matt Fields
Jedi Master Film Handler

Posts: 545
From: Ohio, United States
Registered: Jun 2005


 - posted 08-20-2006 12:54 AM      Profile for Matt Fields   Email Matt Fields   Send New Private Message       Edit/Delete Post 
I need to get the motherf'n Snakes off my motherf'n screen, cause they ain't doing [bs] .

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Pravin Ratnam
Jedi Master Film Handler

Posts: 844
From: Atlanta, GA,USA
Registered: Sep 2002


 - posted 08-20-2006 05:24 AM      Profile for Pravin Ratnam   Email Pravin Ratnam   Send New Private Message       Edit/Delete Post 
I called Regal Hollywood 24 and asked about the 10:30pm show 45 min before start. They said not a single ticket was sold at that point. So I decided to go to Alantic Station 16 where the theater was at least two thirds full.

I was surprised by the low turnout in Atlanta where there are college students back in town and a big urban audience.

I will tell you what is wrong. THe internet side of the marketing was actually not marketing. It was more of a grassroots effort by Samuel Jackson and the fans. New Line blundered the handling of this movie from start to finish. THe only wise thing they did was allow some reshoots to spice up the movie.

The marketing by NewlIne was pretty much non existent. They had a cool standout. But that's about it. This is the same studio that wanted to name this with a bland Pacific Air 121 which would have doomed this to a 10M opening weeekend. They messed up royally the tv and theater trailers. When you watch it , you dont get a sense it is campy fun. When you see the tv ads, it looks more like B movie junk without the campiness but with the B movie silliness.

Awareness among the masses is horrible. Many people i came across vaguely heard of it but had no idea it even got much hype. I guess people in Atlanta don't watch the Daily Show as much.

Blame NewLine. They had an action movie that is not boring audiences and didnt know how to market it. They should have at least put up some ads with a campy narrator(KIll Bill bootleg trailer style) and some big captions and playing up the motherfucker part of Samuel's delivery without actually having to show it.

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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002


 - posted 08-20-2006 10:37 AM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
quote: Pravin Ratnam
THe only wise thing they did was allow some reshoots to spice up the movie.
The scene with SLJ's best line is an obvious afterthought.

I agree with Pravin, New Line really messed up with this. Someone should get fired.

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Mike Heenan
Phenomenal Film Handler

Posts: 1896
From: Scottsdale, AZ, USA
Registered: Mar 2000


 - posted 08-20-2006 12:56 PM      Profile for Mike Heenan   Email Mike Heenan   Send New Private Message       Edit/Delete Post 
Some of the talkbackers on AICN suggested something funny, that they should have edited the film further, so that Samuel L Jackson plays himself instead of a FBI agent. I think that would have been hilarious.

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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002


 - posted 08-20-2006 01:30 PM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
quote: Mike Heenan
they should have edited the film further, so that Samuel L Jackson plays himself instead of a FBI agent. I think that would have been hilarious.
Now that would be funny! [Cool]

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