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This topic comprises 3 pages: 1 2 3
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Topic: The Opinionated Ticket Seller
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 09-20-2006 02:01 PM
Our house or box office staff are NEVER to give any personal opinions about the shows, be they live or film. That avoids all of the negatives already cited. I don't want some usher who thinks any film made before 2005 is old, boring junk giving his opinion to patrons. If I or my other senior staff are asked, we give a general answer only. We are sub-run and we are picking the films specifically for our venue, so it is unlikely we would be running films that we hate. But even then, the rule of thumb is, only general comments and possibly a quick summation what the film is about and its genre (without any spoilers, of course.)
We also run sneak previews and there we just say we have no idea, which is true because we haven't seen the film. The studios send sneak prints not more than an hour or so before showtime, usually with a security guy to sit with it in the booth. One guard who I was walking up to the booth, 5 flights --no elevator -- wouldn't let me take the cans from him; we normally put them on a wench that we use to hoists them up to the booth level so they can be pulled into the booth thru the followspot window. He explained quite seriously that he had to "stay with the print at all times" and evidently he was very contentious about it. He insisted on carrying both cans up the five flights. I would have helped him, but he was big and strapping and seemed to thrive on showing how macho he was, so I was happy to let him prove his tough he was. What was very enlightening was that as we climbed the stairs, him lugging two cans of a 7 reeler, he told me that the reason the cans had to be so heavy was to protect the DVDs.
Yup...tough, but not bright.
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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002
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posted 09-20-2006 05:01 PM
For over 37 years, I've run films, watched crowds respond, and formed opinions of my own. Yet, I found out the hard way that those observations and opinions didn't make me a good booker. Somehow, anything I thought would make a good choice... wasn't.
There's no question that my taste in music doesn't match that of my younger staff. Thank goodness I can hide behind the nostalgia angle of a drive-in!
Your staff has opinions that the general public has no good reason to be motivated by, one way or the other. "Beerfest" wasn't for me... neither was "Jackass" (or, I suspect, the new one coming up). However, I have staff that saw them and thought they were pretty good. I thought "Lost Skeleton of Cadavra" was hilarious. Half of my staff didn't get it.
I always took the honest approach with questioning patrons. I'd tell them I try not to express my personal feelings about a film, because the customers usually have a "much more refined sense of quality than I seem to have". That sort of sucks up to the customer, while not necessarily giving them an answer that could come back to bite you.
Maybe it's something like oysters, liver, limburger, zuchini, squid and gin. All that stuff would make me gag, yet not all feel that way. I doubt a restaurant owner would want me on the staff, expressing my opinions about that stuff.
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Anslem Rayburn
Master Film Handler

Posts: 476
From: Yuma, AZ, USA
Registered: May 2002
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posted 09-20-2006 10:20 PM
I never offer an opinion, but if someone asks me how a film is, I generally offer one of 3 reviews
1. I think it may be one of the best (or worst) films I've seen this year. I'm not sure what types of films you enjoy but if you liked blah blah blah you will probably like this one.
2. I enjoyed it, but it has gotten mixed reviews. It depends on what type of movies you enjoy.
3. I didn't care for it myself, but a lot of other people have said they enjoyed it.
Most people appreciate and are shocked if I tell them I didn't like a movie, as they expect every business to lie, cheat, and steal to sell them something. I won't do it, and ownership feels the same way. I think we build a loyal base and great community relationship by being honest, with out bludgeoning them with the truth. There's a big difference between " I didn't care for it myself, but a lot of other people have said they enjoyed it." and "That movie sucks."
Number 1 is reserved for regulars. We have several groups of people who are here 2 or 3 times almost every week, and have been coming here (and to the theater I worked at previously here in town) for years. I have known some of them for 8 or 9 years. I know what types of films they generally enjoy, and talk with them about movies at length when time allows. I feel comfortable telling them an honest opinion based on our discussions. Everyone of them has thanked me for the honesty, and then generally watch the movie anyway. Then they come out and tell me if they agreed or not.
Also, at least here, customers dislike the "I don't know" or "I haven't seen it yet" line very much. Our staff is instructed to get a manager every single time the answer to a customer's question is "I don't know", movie reviews included.
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Brian Michael Weidemann
Expert cat molester

Posts: 944
From: Costa Mesa, CA United States
Registered: Feb 2004
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posted 09-21-2006 06:28 AM
If the customer in the initial example was sensible, the meagre opinion of a lowly ticket-seller shouldn't have had such a stark effect.
My stance, however, has always been that when you buy a ticket to a movie, you're paying for the opportunity to view it, NOT for the guarantee to enjoy it. In this case, telling customers not to see it is horrible. Even if you KNOW they'll hate a film, they're not paying to like it, they're paying to SEE it.
This view also applies toward post-viewing refunds. You paid to see the film, you saw (most of) the film; no refund. But then, I'm nowhere near the position to dictate that stuff.
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 09-24-2006 03:17 AM
I guess I can understand that in multiplex, asking theatre staff if they liked this or that title, or in the example of the resturaunt, asking the waiter if he/she liked this or that menu item is a lot different than in a single screen art house. In the former, the customer is asking because he's got a choice between selections and getting a truthful answer helps him make a choice; it's positive and yes, indeed the customer will appreciate the honesty.
On the other hand, in an art house where we are playing a single title or we are presenting a single performer or concert, there is no choice -- I am running CITIZEN KANE -- it is irrelative and detrimental for an usher to offer his opinion that he thinks it is "like, this boring old film about some fat rich guy who has a thing for roses but it like really sucks because it's not even in color, man, so like you can't even see the red roses, which is like really stupid." If an usher or ticket cashier tells a patron he/she hated this movie, what's that patron to do....go home? If that were ever to happen (and it hasn't and it won't because we train our people well), believe me, so would the cashier be sent home....for good.
One would assume that patrons come to an repetory/art house playing a single title because they either know the film or because they are regulars and know that we run quality titles and they trust us. On the occasion that they come out and tell us in no uncertain terms that they didn't like the film, we commisserate with them but ultimately as Jack rightly points out, the price of the ticket never guarantees that they great filmic experience, it just gets them into the theatre and to see the film expertly presented. If they really think the film is trash, tell it to the studio!
Also in a multiplex operation it is understood that the place is not picking and choosing titles based on quality or even critical acclaim -- the theatre simply provides the blank screens upon which the film companies show their fair. No one expects the multiplex operator to be responsible for what's playing, only for what they are serving at the concessions. Reasonable people understand that.
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