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This topic comprises 3 pages: 1 2 3
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Topic: Admission price
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John T. Hendrickson, Jr
Jedi Master Film Handler

Posts: 889
From: Freehold, NJ, USA
Registered: Apr 2001
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posted 12-04-2006 08:47 PM
This is all relative. Of course the metro NY-NJ-CT area is high, because the cost of living is also high. So are the taxes. I'm not just talking about sales tax (here in NJ we are the governor's tax collector to the tune of 7%, which is included in the ticket prices.
Then, speaking of taxes, we have the property tax here in NJ, highest in the country. I'm not even going to begin to tell you what we pay as a business each year, because you would wonder how we stay in business. Of course, we wouldn't if we charged $5-6 for adults.
It's best to compare prices in your area and keep in line with what others charge. It's sort of like the airlines- when one raises or lowers prices, others follow suit.
One interesting thing. I believe it's like the old saying "all politics is local", but applied to the movie business. If you increase your price by 25 cents in order to keep up with costs, you probably will not lose customers to the guy 5 miles down the road, because it costs more to drive there anyway.
Here's another thought, and I don't know the answer to this: What is the threshold price, that once reached, where people will say "screw it- I'm finished with going to the movies"?
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Charles Greenlee
Jedi Master Film Handler

Posts: 801
From: Savannah, Ga, U.S.
Registered: Jun 2006
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posted 12-06-2006 11:57 PM
We just changed our matinee times a few days ago, now it's only the first set. Being that we can have a 2nd set starting shortly after 2 if it's a short movie, this will make lots of people quite angry, considering it was a flat 6pm cutoff time prior. We've already gotten an earfull. "It's only 4:00 and I have to pay evening prices? I'm going down the street!" And 95% of the do. I don't think the combined gain on each ticket during the second, and sometimes 3rd, sets justifys the number of customers run off by the change, and only gets our floor employee's frustrated from hearing about it numerous times a day. I think REG may have just done Carmike, and the new cinema, a HUGE favor.
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Elise Brandt
Expert Film Handler

Posts: 160
From: Kuusankoski, FIN/ Kouvola, Finland
Registered: Dec 2009
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posted 06-01-2010 03:41 AM
Oh, boy. I just have to chirp in with our pricing. The average ticket price today is 9-10 euros. That's -what- $13, about? 8€ for kids' movies, and usually 12 for 3D. Sometimes, rarely, there's a rerun for €5...
Our medium popcorn and two sodas are €6,50. And we're a small theater. Bigger theaters might have concessions almost twice the price, and tickets anywhere from 6,80 to 13.50 euros depending on the time of the show.
But then again we fill our cars tanks for 1,40 a liter, about €5,20 a gallon. Again, what, $6,40. Ouch.
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