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Author Topic: Assigned Seating
Andy Muirhead
Master Film Handler

Posts: 323
From: Galashiels, Scotland
Registered: Dec 2000


 - posted 07-11-2008 07:21 PM      Profile for Andy Muirhead   Email Andy Muirhead   Send New Private Message       Edit/Delete Post 
Andy, that sounds like a logistical nightmare, though I'm sure (from reading your earlier post) that it works well for you!

We only offer allocated seating for select events, usually the Met Opera performances.

Initially we did use it for regular shows (and I'm talking years back when we opened this location) and it just didn't work. It's hard enough for the Met shows. I think allocated seating probably works ok in maybe a single screen with enough staff to sort out disputes and seat people (and they do need seated), but in a multi screen it just doesn't work in my experience.

Far easier to work on a first come first served basis as far as seating goes, at least then you can educate customers that the earlier they come, the better the chance that they get a seat they like.

The customers who turn up to a sold out show just as it's starting and expect to find seats together and say "but we booked our seats". I'd love to say "Well the 300 people in there also did that, but they had the common sense to arrive earlier"

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Andy Frodsham
Expert Film Handler

Posts: 238
From: Stoke on Trent, Staffs, UK
Registered: Nov 2006


 - posted 07-12-2008 10:21 AM      Profile for Andy Frodsham   Email Andy Frodsham   Send New Private Message       Edit/Delete Post 
Andy, it acutally works really well - but I suppose we have all grown-up with the system! There is a definite culture of only selling tickets via the seating plan - customers always know where they stand (or sit)! Even customers buying 'on the night' have to select tickets 'off the plan' - where it is really easy to see what seats have been sold and which ones are still available.

It all quite civilised really when I compare it to what happens in some of our local multiplexes!

Having written this, I am aware that we are a small theatre (as I said before)!

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System Notices
Forum Watchdog / Soup Nazi

Posts: 215

Registered: Apr 2004


 - posted 08-31-2009 12:00 AM      Profile for System Notices         Edit/Delete Post 

It has been 414 days since the last post.


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Cassandra Palko
Film Handler

Posts: 30
From: Menomonee Falls, WI USA
Registered: Jul 2009


 - posted 08-31-2009 12:00 AM      Profile for Cassandra Palko   Author's Homepage   Email Cassandra Palko   Send New Private Message       Edit/Delete Post 
I have worked at two theatres in Wisconsin, USA with a couple of reserved seating options.

Theatre #1 was a 16-plex. Assigned reserved seating was available in the two auditoriums that had 70 foot wide screens and seated 470 people. The assigned reserved seating was in the upper balcony. The upper balcony consisted of one third of all the seats. It was the first time my company had tried such a thing and it proved to be very successful. Friday and Saturday nights were almost a guaranteed sell out. There were some kinks in the beginning getting the community to grasp the concept - but it's been over two years and we still have it. Something must be going right.

Theatre #2 is an 11-plex. Assigned reserved seating is available in the one auditorium at that location that has a 70 foot wide screen and seats 400 people. The assigned reserved seating is in the upper balcony. The upper balcony is also home to a cocktail lounge. With the addition of the cocktail lounge we have to comply with city ordinances in regards to liquor sales. In order to reserve one of these seats the guest must be 21 years of age or older or accompanied by a parent or legal guardian. The reserved seats in this area take up 50% of the auditorium.

Theatre #2 also offers reserved seating in 9 of the other auditoriums. Each auditorium offers the 3rd and 5th row up from ground level as reserved. That's only about 15% - all the rest are first come first serve. We have to staff additional ushers and our box office lines do take longer. It's a concept we are playing with. We have our believers and our naysayers. Our naysayers tend to be senior citizens.

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Stu Jamieson
Jedi Master Film Handler

Posts: 524
From: Buccan, Qld, Australia
Registered: Jan 2008


 - posted 08-31-2009 05:44 AM      Profile for Stu Jamieson   Email Stu Jamieson   Send New Private Message       Edit/Delete Post 
I hate assigned seating. With the exception of sell outs I cannot see any point in it at all. I never go to the cinema at a peak time yet I'm still asked to select a seat in advance despite there being only me and 3 other people there. I universally ignore the allocation and sit wherever the hell I like after witnessing first hand the auditorium design and the location of potato crisp munchers, high haircuts and juvenile delinquents.

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