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Topic: Jonas Brothers 3D Ticket Prices
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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 03-01-2009 01:52 PM
quote: Steve Guttag the U23D movie...gross wise...was it a winner? How did it compare to Rattle and Hum in ticket sales?
Total grosses, according to Rentrak:
U2 Rattle and Hum: $8,710,975 U23D: $9,705,150
So considering inflation, the 3D movie did somewhat worse than the older film. Also, U2 is arguably more popular now than they were in the Rattle And Hum days, so if anything, they should've sold more tickets to 3D - but obviously didn't.
Disney is clearly riding the Miley Cyrus business model on this Jonas Bros. film. It makes sense that they would, since the Jonas' last CD hit #1 on the charts and has sold several million copies. But, the Jonas's are nowhere near Miley in terms of popularity. Given that, and the state of the economy, the time might not be right for this film.
I don't think people are seeing it because it's in 3D...they're seeing it because it's the Jonas Bros. If the film was in 2D it would have sold the same number of tickets.
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 03-01-2009 03:01 PM
To make my point, I have to make first a difference between "films made for 3D" and "films not made for 3D".
The first would be gimmicky films like say Journey to the Center that are heavily made and promoted in and for 3D. Other ones maybe Valentine and Pirahna, i.e.
Those are films that, undobutly, would draw more crowd in 3D than if the exact same film was 2D only to begin with. But not an awful lot. Perhaps 20% more if the film is decent.
I do believe that, for the time being, many movies "not specifically made for 3D" but shot and shown in 3D nonetheless (like i.e. Coraline) will draw more audience than a 2D counterpart. But not a lot either. Perhaps only 10% more audience than if the same film opened 2D only.
Now 3D films do cost 10% more (or over) to produce and exhibit, so not all this modest increase in attendance actually means an increase in profits.
In the future, when just about all theaters are 3D and just about all movies are 3D (if ever), the attendance numbers would probably be about the same, perhaps a bit higher than in the 2D era but also the cost will be a bit higher, so the advantage cancels out pretty much.
In the short run, some houses would benefit from the "curious espectator" (Claude, are you there? ) who goes to the 3D movies out of the novelty of the 3D itself, favouring early adopter theaters over the ones that remain 2D-only for longer.
After 200 3D films are released (if ever), then this espectator is gonna go back to staying home watching American Idol.
It's my belief that 3D can bring a slight increase in business, but this only translates into a slight increase in profits if a lot of people keep their hands off the jar.
Certainly that "two-three times the profits of 2D" is but KoolAid, which doesn't mean that under specific circunstances it could happen (i.e. "best movie ever" is released with awesome must-see 3D and you are the only theater in NY capable of showing it 3D ).
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