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Author Topic: Battle For Terra. How did it do for you? Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 05-06-2009 02:07 AM                     (What a topic drift, but I'll chime in..) Okey, you drop two dig units in a smaller complex being of 10 screens or less. Where would you put your dig units - in one big house and one small house, or in both big houses? Now, you got two less prints on the premises, yet, one of these dig prints needs to move out of one of the houses since the feature is fading off into the sunset, but still have enough legs to keep around for another week or so.... If you have your dig units in both big houses, then you're gonna have to bring in a print just to move that feature to the smaller houses to take over the role as the 'fading' print. So, what do you do, or what would you need to do to keep things in a win/win situation?  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 05-06-2009 08:18 AM                     In one medium house and one small house. Think Master Image !!! Not Real-D umb!!Then you can just roll the 3-D unit to the smaller screen the same day you open a bummer film if necessary or so to say if the film you're playing has the "Jonas Brothers" syndrome. If you have a very knowledgable booker he can also arrange for some studios to give you a film print AND a 2-D digital print to keep your other digital projector busy. This give you the flexibility to play a given title in digital or from film... or from both if it's a rare blockbuster. I'll be installing 6 more Master Image 3-D systems over the next few weeks... Mark  |  IP: Logged Lyle Romer Phenomenal Film Handler Posts: 1400 From: Davie, FL, USA Registered: May 2002 posted 05-06-2009 09:27 AM                     Mark, Your advise requires two digital projectors. If you're going to have 2 digital projectors you can have both equipped with Real-D at no additional (upfront) cost (you're not paying Real-D anything when running a 2D movie) and just run 2D in the big house. The issue is that while it's pretty easy to make a business case for one digital projector and 3D setup (if nothing else, just to preserve market share) the case doesn't work as well for adding a second one unless your location can support two 3D prints and gross very well on opening weekend. Otherwise you're just spending at least $60,000+ for a move down house or a play out house. The better solution, if you have an adjacent smaller auditorium, is to design a track system that you can move the entire digital 3D setup to a smaller auditorium for move downs. You'd play all non-3D (for the most part) in 35mm and avoid the need for 35mm and digital prints of 2D movies. From experience, unless you open a 2D on two screens 1 digital, 1 35mm and drop the digital print in week 3 or 4 to keep the 35mm version, the 35mm print you will get of a 2D movie to replace the digital print will be a used print coming from megaplexes reducing screen count.  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 05-06-2009 12:39 PM                     quote: Mark Gulbrandsen Not Real-D umb!! LOL! That made my day!  |  IP: Logged John T. Hendrickson, Jr Jedi Master Film Handler Posts: 889 From: Freehold, NJ, USA Registered: Apr 2001 posted 05-06-2009 04:33 PM                     Returning to the topic, this picture proved to be a big turkey. Grosses were horrendous. We did not show this in 3D, and a red flag went up as soon as I handled it, as I noticed that they didn't even bother with DTS or Dolby digital. Obviously saving money on whatever few prints they made. This opus will be in and out of most places in a week. Kind of proves a point often expressed by many people on this site: if you make , it doesn't matter whether it's 3D or 2D.  |  IP: Logged Julio Roberto Jedi Master Film Handler Posts: 938 From: Madrid, Madrid, Spain Registered: Oct 2008 posted 05-07-2009 01:50 AM                    A bomb it was. It grossed an estimated $1.3m in the past 7 days or so. Something like $1000 per screen. More money for RealD. Oh, wait, that includes the 2D screens. Thing is, the movie itself, is obviously not good, but it seems it's not all that bad. According to the public in some review sites, anyway: IMDB: 7,3 out of 10 Boxofficemojo: C+ Rotten Tomatoes: 4,5 out of 10 I haven't seen it (nor do I plan to) and I'm not defending it, just saying that there are plenty of movies with worse ratings and better grosses. I.e. the Jonas bros grossed around $20m and received 1,3 out of 10, a "D" in boxofficemojo and 3,4 out of 10 in tomatoes. Obviously the film wasn't for everyone and the distributor decided to cut losses and not spend more money on it.  |  IP: Logged Lyle Romer Phenomenal Film Handler Posts: 1400 From: Davie, FL, USA Registered: May 2002 posted 05-07-2009 07:17 AM                     Based on word from the showest screening it was, in fact, horrible. I had many reports of people walking out after 15-20 minutes.  |  IP: Logged

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