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Author Topic: Music ads in trailers Jack Ondracek Film God Posts: 2348 From: Port Orchard, WA, USA Registered: Oct 2002 posted 12-22-2009 11:18 AM                        quote: Caleb Johnstone-Cowan Sony are ridiculous when putting adverts in films. In the last Bond, DaVinci and 2012 there were maybe ten occasions where a Sony brand logo was on screen for about three seconds. AT&T has done this for years. Where else do you see a telephone handset with their logo on it but in the movies and on TV? It hasn't been that many years since manufacturers started putting their logos all over the headsets that the NFL coaches wear (Motorola... Telex).. NASCAR has done this forever... these other guys are just catching up.  |  IP: Logged Alex Edwards Expert Film Handler Posts: 114 From: Iowa Registered: Aug 2009 posted 12-22-2009 02:56 PM                  I guess I feel like they shouldn't be promoting album covers that blatently on trailers. I know it just gets them some extra cash but then whats to stop them from getting a sponser for the whole movie? Could you see them announcing the movie title and then saying "brought to you by Coca-Cola"?  |  IP: Logged Jeremy Jorgenson Phenomenal Film Handler Posts: 1002 From: Chicago, IL, USA Registered: Feb 2005 posted 12-23-2009 03:13 PM                        How about Hasbro?  |  IP: Logged Alex Edwards Expert Film Handler Posts: 114 From: Iowa Registered: Aug 2009 posted 12-23-2009 08:34 PM                  In the G.I. Joe trailers they didnt say at the the end of their ads to go purchase the toy. It would be so weird to see at the end of a Transformer trailer the announcer say "you can find Transformer toys at your local Wal-Mart!" Theres a difference between promoting your movie and blatently promoting a product within the movie.  |  IP: Logged Jeremy Jorgenson Phenomenal Film Handler Posts: 1002 From: Chicago, IL, USA Registered: Feb 2005 posted 12-25-2009 07:31 PM                        I guess we're just talking about different levels of blatancy. I don't think anybody believes that Hasbro got into the business of making feature films simply to add to the art of cinema.  |  IP: Logged Alex Edwards Expert Film Handler Posts: 114 From: Iowa Registered: Aug 2009 posted 12-26-2009 12:23 AM                  Yea I think we all realize that studios are almost always advertising something, its just how they do it. It could be anything from Hasbro to this guy:  |  IP: Logged Caleb Johnstone-Cowan Jedi Master Film Handler Posts: 593 From: London, UK Registered: Mar 2006 posted 12-26-2009 08:23 PM                     Jack, it's more that Sony are doing it so obviously within their own films. I always assumed AT&T was a monopoly phone provider like BT here, they must have done the in-movie advertising well! At least in the NFL you advertise everywhere but the jerseys. On the coverage we get so much sound gets cut or logos blurred because you just can't advertise that much in the EU, but in our Football we have logos on the front, back and bottom of the shirts, and even on the shorts now. Alex, have you seen the Avatar Coke Zero t-shirts that were produced for cinema staff? I'll try and take a picture, pretty certain the Na'vii or whatever they're called are drinking the stuff in the image!!!  |  IP: Logged Alex Edwards Expert Film Handler Posts: 114 From: Iowa Registered: Aug 2009 posted 12-26-2009 10:29 PM                  Yea, I figured Avatar and Coke were in cahoots after I saw this:  |  IP: Logged Damien Taylor Master Film Handler Posts: 493 From: Perth, Western Australia Registered: Apr 2007 posted 12-26-2009 11:34 PM                     I think Pepsi is also running Avatar promos, could this film have ended the cola war?  |  IP: Logged Geena Phillips Expert Film Handler Posts: 198 From: Norcross, GA / USA Registered: Apr 2006 posted 12-28-2009 07:08 PM                        Our digital Coke ads for last month were an Avatar tie-in.  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 12-28-2009 08:12 PM                     Advertising music in trailers is nothing new. Watch the end of these... Saturday Night Fever Staying Alive  |  IP: Logged Paul J. Neuhaus Expert Film Handler Posts: 126 From: Iraq.. Again! Registered: Jun 2005 posted 12-30-2009 03:29 PM                     quote: Todd McCracken Im waiting to see how long before we have TBS style pop up ads in movies Or pop stuff like VH1 pop up video  |  IP: Logged

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