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This topic comprises 3 pages: 1 2 3
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Topic: Public Perception of Digital
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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99
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posted 05-22-2010 07:38 AM
quote: Mike Blakesley I still have all my LPs too. (Not in a beautiful cabinet like that, unfortunately.)
That beautiful cabinet was built by one of my projectionists. It's the best built piece of furniture I own!
Meanwhile, back on topic, and idiot story in today's NYT http://artsbeat.blogs.nytimes.com/2010/05/21/cinematic-change-and-the-end-of-film/?hpw quote: Exhibitors are also showing you movies digitally, though they might not tell you you’re paying $12.50 to watch a Blu-ray disc. Film Forum in New York, which shows a fair number of digital movies, does tell you what you’re watching.
Does this reporter actually think multiplexes are showing BluRays, or is it just bad writing when he meant to say places like Film Forum, which shows lots of indie stuff that is not Hollywood product, sometimes shows BulRays or, more likely, DVD's?
And we wonder why the public is confused. The so-called pros don't have a clue.
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 05-24-2010 12:07 PM
quote: Exhibitors are also showing you movies digitally, though they might not tell you you’re paying $12.50 to watch a Blu-ray disc. Film Forum in New York, which shows a fair number of digital movies, does tell you what you’re watching.
Yeah, well that reporter needs to brush up on the new "upticks" that the industry seems to be broadly embracing. Seems like the days of the $12.50 movie ticket are quickly becoming similar to those often heard reveries "....I remember when it used to cost $4.50 for a movie ticket."
Try fathoming the just announced new ticket price for Disney's TOY STORY n in IMAX, which will set you back a nice round number -- $20. Funny thing, the MPAA just the other day, when announcing that the ticket prices this year are up 3%, still followed it with that old line they liked to always throw out (I mean other than "piracy is a cancer in the belly of the industry") that "movies are still a bargain."
Hmmm, if they had a smart PR person, they might be advised to refrain from using that line in the same sentence when they are also announcing a ticket price increase to 20 bucks a pop for a cartoon retread.
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 05-24-2010 03:22 PM
The price of a movie ticket alone may be a bargain compared to the cost of seeing a top name band perform live in an arena, seeing a live Broadway play, eating at a high quality fine dining restaurant or watching an NFL game in the stadium. Those other forms of entertainment are a costly, rare treat for the vast majority of Americans. For instance, on a good year I might see 1 or 2 headline quality rock concerts.
People are accustomed to visiting movie theaters more often than concert/sports arenas or live stage theaters. Movie watching is a more casual form of pre-recorded, non-live entertainment. So I don't think it's appropriate to compare movie-going to live entertainment and the prices of live entertainment.
The rising prices of tickets and concession items as well as the price gouging going on with fake IMAX, digital 3D or "XD" stuff like Cinemark is selling is raising the risk of a public backlash. Factor in the negative aspects of today's movie-going experience, foremost the unruly members of the audience who constantly disrupt the show, and a lot of the intended value built into the price of that movie going experience evaporates very quickly. If presentation quality is lacking then the deal seems like even more of a rip off.
Home video pricing and the cost of seeing a movie in a theater draw frequent comparisons. The comparisons aren't so flattering when all those premium surcharges are added to the equation. With fake IMAX or digital 3D added the evening ticket prices per person at some big city movie theaters are nearly equal to the price of buying a copy of the same movie newly released on DVD. Add in popcorn and soft drink and the cost for one person gets close to the Blu-ray purchase price. Ticket prices aren't quite as high here in Lawton, but they're not exactly cheap ($9 evening price, $3 surcharge for digital 3D). Even here it doesn't take too much activity at the snack counter to tally up a bill higher than the cost of a DVD. Compound those costs out for a couple on a date or a family of four and the movie-going experience can get pretty expensive.
I think movie theaters have been getting a pass up to this point because it seems like the public may not be quite so aware about the total cost of a movie theater visit. But I have heard at least a few negative comments about a bag of popcorn hitting the $7 mark.
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