|
|
This topic comprises 3 pages: 1 2 3
|
|
Author
|
Topic: The Opposite of 3D
|
|
|
|
|
|
|
Richard C. Wolfe
Master Film Handler
Posts: 250
From: Northampton, PA, USA
Registered: Apr 2000
|
posted 08-09-2010 07:56 PM
quote: Claude S. Ayakawa
Are you implying everyone will either get a headache or a ticket price shock from watching a 3-D movie, Richard?
No, not at all... but some will, and as a theatre that can't offer the 3D experience it behoves me to advertise in such a way as to entice those that don't want 3D or it's absurd pricing.
I personally don't get headaches from 3D, but I do refuse to pay the price. I don't need to see a film in 3D to enjoy it. I did go to see Avatar in 3D (but I didn't pay to see it), and it was excellent, but when I played it in 2D it was just as enjoyable.
There is absolutely no problem with you, or anyone else that wants to... to pay whatever amount they want, to enjoy a movie in whatever format they want. Not everyone likes the same things or can afford the same things... so it's good that there are different versions available.
It only makes sense that each theatre advertises their product in such a way as to attract the audience that wants to see the version they are exhibiting.
| IP: Logged
|
|
|
|
|
|
Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
|
posted 08-10-2010 07:57 AM
When we did a retrospective -- The Great Romantic Musicals -- and we couldn't get a 4trk mag print of a title what was originally released in stereo (mags were the first to be sent off to the buzz-saw), we would ALWAYS post a notice at the BO stating that the film is not in stereo. Same thing with those films where the studio could only give us the shorter, hacked-up edited version like FIDDLER ON THE ROOF.
You save yourself an awful lot of grief if you are up-front with your patrons, plus it's just truth in advertizing -- some would even call it ethics. LIEMAX learned that lesson the hard way.
Robert -- even 20th Century Fox took your approach when they released THE ROBE -- the first film released in CinemaScope. On the 1-sheets, it had the logo "in CinemaScope" in a font as big as the film title (a practice at the time that lasted for awhile)but under CinemaScope, it also said, [i]The Miracle You See Without Glasses[i].
I remember this like it was yesterday because I was a kid who had seen three or four 3D movies only a few months before and I thought 3D was the most incredible thing I had ever seen on a movie screen. Then sitting watching the curtains open wider and wider as THE ROBE began, yes, I was impressed with the extra width but that lasted all of 30 seconds until disappointment and the anger of being taken set in.
I was shocked to find out that CinemaScope WASN'T 3D without glasses at all, which is what I thought the poster was saying. Clever marketing people at Fox....the bastards.
I kept whispering to my mother, "But mom, it's NOT IN 3D" and "This is a gip" (the 50s equivilant of "this sucks). The poor woman finally had to tell me to shut up and watch the movie or she was going to smack me right there in the theatre. I shut up, but I was NOT a happy pup!
| IP: Logged
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
|
posted 08-10-2010 11:36 PM
quote: Frank Angel
See, even there they've got "with out glasses," "reaches out to encompass you" and the word "dimentional" in the same ad. They knew what they were doing.
It must have been common to try to equate Cinemascope as "having a 3-D effect without special glasses," because a newspaper article from 1953 about my theatre's upgrade to 'scope had a similar comment:
quote:
The big project, however, will be the complete remodeling of the front or stage end of the theatre, in preparation for the installation of a wide panoramic screen, which will be 30 feet wide and 16 feet high - just about twice the width of the present theatre screen, which is 14 x 16 feet. This screen, when installed, will accommodate regular motion pictures, as now projected, and also the new Cinemascope method of projection, wherein the illusion of three dimensions, height, width and depth will be realistically placed before the audience without the use of colored glasses or anything other than normal vision. It is the last word in the new three dimension method of presenting motion pictures - the same method as was employed at the initial and phenomenal showing of "The Robe," which has been widely acclaimed the world over. Two and one half times as much subject matter is projected on the new wide screens as is seen on the ordinary movie screen. Incidentally "The Robe" will be presented by the Roxy late next spring.
There is a legal term for this -- it's called puffery and it's part of showmanship, has been for over 100 years.
| IP: Logged
|
|
|
|
|
|
All times are Central (GMT -6:00)
|
This topic comprises 3 pages: 1 2 3
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|
Home
![[Eek!]](eek.gif)
[/IMG]
![[Frown]](frown.gif)
![[Smile]](smile.gif)
![[Big Grin]](biggrin.gif)
Printer-friendly view of this topic