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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » To 3-D screen, or to not 3-D screen? That is the question. (Page 3)

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Author Topic: To 3-D screen, or to not 3-D screen? That is the question. Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 08-15-2010 12:45 AM                        quote: Matt Fields I don't see why Dolby couldn't make glasses with two of the same lenses and call them 2D glasses. So will you charge less for the customer who wants to see it in 2D and gets 2D glasses? Of course you won't. You'll take his money and laugh all the way to the bank. The point is that you still charge the 3D price for the god damn asshole whiner who wants to see it in 2D (what a dip he must be). Why charge 3D price when the customer isn't getting 3D? In fact he's getting a much poorer presentation than a 2D 35mm print due to the glasses and (most likely) the shitty screen you had to install to run 3D. You are not giving him any choice in the matter. But the catch-22 is that if you did charge a lesser price for those idiot complainers who just HAVE to see it in 2D, people would get the "2D" glasses, pay the 2D price and sneak in their own 3D glasses. So 2D glasses will never be a practical reality. I am sick of seeing this "brilliant idea" mentioned on the forums. If I ever saw a 3D movie in a Dolby 3D auditorium and the staff asked for the glasses back, I'd tell 'em to fuck off, I paid the higher price, they can go to hell.  |  IP: Logged Steve Guttag We forgot the crackers Gromit!!! Posts: 12814 From: Annapolis, MD Registered: Dec 1999 posted 08-15-2010 02:03 AM                     quote: Aaron Mehocic Digital film equipment will become cheap and throw away. You are certainly entitled to your opinion on how fast digital will replace film as the mainstream distribution method. You, however, do confuse the economy of scale of a consumer piece (the VCR) versus a dedicated industry piece (DCinema). There isn't enough scale in cinemas to really drive costs down that much. And, if your prediction is true of digital replacing film, less so as new-builds and replacements will NEVER be on the scale of the entire industry changing in a short time. A good year in that era will be on the order of 1000 units or less...just like with film equipment in the past. One thing that allowed film based machines to be cheap is the relatively cheap technology and the fact that most machines were designed about 50-years ago and all a company had to do is keep making it or make relatively minor changes. I dare say, the digital equipment will NEVER be as cheap as film equipment has been in its heyday. What does it take to keep a Century or Simplex going? Has anyone bought one of the boards or light engines for a DCinema machine yet? Steve  |  IP: Logged Brian Guckian Jedi Master Film Handler Posts: 594 From: Dublin, Ireland Registered: Apr 2003 posted 08-15-2010 07:16 AM                     quote: Aaron Mehocic For a brief time I, too thought Technicolor 3D might be the answer, but I am afraid it is not. Digital is here - either sink or swim. But note the upcoming Panavision | Deluxe 3D solution based on spectral comb filtering, which can be used with regular matt white screen surfaces and either film- or digital-based projection systems: Panavision Press Release June 15, 2010  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 08-15-2010 10:12 AM                        Digital vs Film: the case FOR Digital is being made using Avatar. This is the case FOR 3D. The case for Digital is one of FORCE ("I'm being forced to by the studios.") The audience could care less, since digital is certainly no better than film in quality and that is why it is not possible to charge more. The mono/stereo change was on of evolution: old equipment modified. The film/digital change is one of revolution" throw out the old." Louis  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 08-15-2010 10:35 AM                        quote: Joe Redifer So will you charge less for the customer who wants to see it in 2D and gets 2D glasses? Of course you won't. I would. But you are probably right about people asking for 2D glasses and sneaking in their own 3D glasses. The vast majority of people are honest and reasonable though.  |  IP: Logged Edward Havens Jedi Master Film Handler Posts: 614 From: Los Angeles, CA Registered: Mar 2008 posted 08-15-2010 12:30 PM                     Actually, Louis, the case FOR Digital is more than just America, and 1.3K is the answer for most of the rest of the world. I know for a fact that a division of one of my former employers is aggressively pushing for 1.3K digital for rural theatres in India and Japan and other Asian markets. Being the ones who make the movies, distribute the movies and shows them in their own theatres, it is in their best interest to make affordable d-cinema effective. Okay, so maybe the villagers in Sidhi, India or Daga, Bhutan won't be seeing Harry Potter 7.1 in Digital 3D unless they travel to much larger cities many miles away, but digital could bring Harry Potter to them much quicker and more cost-effective than 35mm. Evolution is a part of reality. Mr. Nedrow will eventually need to switch over to Digital, and will eventually need to install 3D equipment. But just because he has Digital and 3D doesn't mean he only shows Digital 3D, or gets stuck with a Cats and Dogs-type disappointment for a month. Soon, there'll be fewer 3D movies, as Hollywood starts to notice the best 3D grosses are for the movies that originate in 3D. They'll start to notice filmgoers will only make an effort to see 3D movies when it's something worth seeing in 3D, such as an Avatar or an Alice in Wonderland (or, soon, Tron: Legacy). Digital cinema is not going away. 3D will become the event driver it should have stayed, but it will not disappear again. These are general facts of our industry's life. There is something to be said for 35mm film, which I do miss a bit, and for 70mm film, which I miss a lot more, but one either learns to evolve or one fades away.  |  IP: Logged Steve Guttag We forgot the crackers Gromit!!! Posts: 12814 From: Annapolis, MD Registered: Dec 1999 posted 08-15-2010 01:37 PM                     What makes you think that 3D won't fade away (again). It is a very expensive feature that has business models built on continuous use for profitability. If it becomes a 4-time a year "event"...will those business models hold up? Real-D's sure wouldn't. And what happens if the USA is treated like the rest of the world...the theatre has to buy ALL of the glasses...including for Real-D and MasterImage? There are a lot of things poised to cause 3D's demise, again. Not the least of which...crappy product that does not warrant 3D.  |  IP: Logged Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 08-15-2010 04:21 PM                        Mike - Sure, you and I know that the vast majority of people are honest, but this is the movie industry we are talking about. The studios would never allow it because everyone is a criminal. Plus, they'd see fewer $$$ as a result and they need all the $$$ they can get since they will have you believe that they are on the verge of withering up and dying due to the lack of enough $$$. Greed is the only constant.  |  IP: Logged

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