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Author Topic: Advice for building a new theatre
Mark Gulbrandsen
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From: Music City
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 - posted 11-29-2010 07:27 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Tony L. Hernandez
First of all, for a good while to come, there IS and WILL be plenty of films
There will be plenty for the next 18 to 24 months!! One well known booker is telling all his clients to be converted over with in three years. The market is at about 30% digital saturation now. Once the market is at 60% digital saturation that more or less only leaves the not so popular chain sites, the indie chains and the little guys... or when the big three are about 85% converted then film prints will not only become scarce they will also become uber expensive for distribution to have produced. The large numbers of prints struck we are seeing today will drop dramatically and the per print cost will go through the roof. Studios may demand that marginal locations actually pay to have a print struck or tell the site they need to convert to digital. So with the above looming digital has to be included in any new build as well as any existing one you want to keep operating into the the next decade. What ever other ancillary equipment you can afford to install or have laying around can also certainly be included in the line up of gear. Don't forget to include a decent Blu-Ray player!

Mark

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Matt Fields
Jedi Master Film Handler

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From: Ohio, United States
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 - posted 11-29-2010 07:35 PM      Profile for Matt Fields   Email Matt Fields   Send New Private Message       Edit/Delete Post 
Here's my take on the main topic (digital equipment):

Go with one of the DLP projectors (Christie, Barco, NEC). Different people have different opinions on each brand. I own Christie at my place and have not regretted it.

For servers, Dolby, GDC, and Doremi seem to be the main players. I have used the GDC a little and own Dolby servers. The GDC was okay and got the job done, but I think the Dolby Show Manager software is far superior to the GDC user interface.

Since you'll be doing alternative content, you should get a Scaler. I have the Geffen scaler (Cinema Pro II model). I know Barco makes one also.

Regaurdless of what you pick, make sure you get good UPS's for the projector electronics and server, lots of lamp ventilation, and plenty of HVAC in the booth. This stuff works better when its kept clean and cool.

If you are thinking 3D at all, I would recommend Dolby or xpanD. Your not looking at a lot of seats (You won't need a lot of glasses), and you wont have to install a silver screen for the few times you play 3D content.

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Mark Gulbrandsen
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From: Music City
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 - posted 11-29-2010 08:46 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Matt Fields
If you are thinking 3D at all, I would recommend Dolby or xpanD. Your not looking at a lot of seats (You won't need a lot of glasses), and you wont have to install a silver screen for the few times you play 3D content.

And best of all is the fact that all seats are 3-D saleble! With silver screens that is not always the case.

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Brian Guckian
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From: Dublin, Ireland
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 - posted 12-02-2010 12:22 PM      Profile for Brian Guckian   Email Brian Guckian   Send New Private Message       Edit/Delete Post 
Another area essential for new-build cinemas (or should that be Multimedia Entertainment Centres TM [Wink] ) today is sustainable building design and construction.

Projection technology aside, an ever-growing cost heading into the future is going to be energy, and water too.

Thus it is imperative to make buildings as energy- and water-efficient as possible. Lots of knowledge and expertise has been developed in this area of course, as it becomes increasingly relevant.

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Chase Pickett
Expert Film Handler

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From: Irving, Texas, USA
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 - posted 12-07-2010 02:39 AM      Profile for Chase Pickett   Email Chase Pickett   Send New Private Message       Edit/Delete Post 
If money is no problem, get in contact with funktion one sound systems. The best I've heard. They customize every install they do. [Big Grin]

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Tom Petrov
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From: El Paso, TX
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 - posted 12-07-2010 03:32 AM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
quote: Celine Negrete
theatre would be located in a small town
Celine, very good post.

There is a theatre in Waterloo, Ontario that is 5 years old, it is brand new, has stadium seating, plays 35mm, has a concession stand/cafe combined and is VERY successful and is a TWO PLEX. The two plex has a nightly staff of two, three on weekends with one in the cafe and seats about 270 seats combined.

In contrast, we have a 5 plex independent first run theatre in my area that is struggling to keep a float, they have a REALD 3D projector and are playing a 1/2 capacity nightly. I was there tonight an they has 6 people including me in the building for the late show. Total capacity for this theatre is 1200 and there were 6 paid admissions.

The two plex theatre is located right in the downtown area of Waterloo. The theatre plays independent stuff with the occasion Hollywood film. Right now they are playing Hereafter and Fair Game.

This is the type of model I would go after. You need as little overhead as you can to survive. If you are going to be a smaller size cinema, forget 3D or digital as those customers will be going to the multiplex anyway.

Your concession is most important. You need packages, the theatre in Waterloo has dinner and a movie (Sun-Thu) for $18. That is the ticket, soup, sandwich, drink and a salad.

You said that you are in a tourist desitination. Well check out some tourist areas and see what kind of cinemas they have. If you are in small town tourist area you are not going to have regulars all the time. Also, people on a vacation will not likely want to go see a 3D blockbuster in a small town while on vacation.

Here are a couple that I know of located in tourist areas.

Elora Gorge Cinema
Lux Banff
Stratford Movie Cinema

You will need to play independent films.

Lastly, and most important. YOU will have to run this theatre 5 days a week and have some part time managers on the other days.

quote: Celine Negrete
3-4 screens of ~80-100 seats each
A theatre this small cannot support "new" equipment and cannot support "all" digital screens. You must use film and quality used equipment. Especially if you are going to be an art house.

I have a question. Will there be any other competing theatres in this town?

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Mike Blakesley
Film God

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From: Forsyth, Montana
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 - posted 12-08-2010 11:16 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Tom Petrov
A theatre this small cannot support "new" equipment and cannot support "all" digital screens. You must use film and quality used equipment.
We only have one screen, and we have "new" digital equipment. However we do run the evil mainstream films....with art films we'd be a goner.

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Tom Petrov
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 - posted 12-09-2010 05:53 AM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
We only have one screen, and we have "new" digital equipment. However we do run the evil mainstream films....with art films we'd be a goner.


How many seats? Are you in a small market?

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Mike Blakesley
Film God

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From: Forsyth, Montana
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 - posted 12-09-2010 10:34 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
194, and yes. We have about 10,000 people in our drawing area.

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Joe Redifer
You need a beating today

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From: Denver, Colorado
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 - posted 12-09-2010 03:15 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
I'm surprised you were able to buy a digital projector based on that.

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Mike Blakesley
Film God

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From: Forsyth, Montana
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 - posted 12-10-2010 01:38 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Well we have a good track record, and we were debt free. Plus I have a thriving cocaine business. (Kidding.)

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Scott Norwood
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From: Boston, MA. USA (1774.21 miles northeast of Dallas)
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 - posted 12-10-2010 07:58 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
Mike--do you compete for films with other theatres, or can you pretty much book whatever you want?

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Mike Blakesley
Film God

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From: Forsyth, Montana
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 - posted 12-10-2010 11:53 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Our nearest competition is the Carmikes in Billings, but it's far enough away that we can book what we want.

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Celine Negrete
Film Handler

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From: Nevada City, CA
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 - posted 12-10-2010 02:03 PM      Profile for Celine Negrete   Author's Homepage   Email Celine Negrete   Send New Private Message       Edit/Delete Post 
Thanks for the posts and information! Tom, that is an interesting example and something for us to think on.

I will start a new post later today on a question I have about 'hybrid theaters', which is something our film buyer is suggesting we seriously consider. He gave us a few examples and I would be curious to hear everyone's thoughts. I will have a chance to post again in a couple of hours.

Thanks again! I appreciate it.

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F. Hudson Miller
Film Handler

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From: Los Angeles, CA, USA
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 - posted 07-14-2011 07:55 PM      Profile for F. Hudson Miller   Email F. Hudson Miller       Edit/Delete Post 
If its not too late please consider putting presentation curtains in all of your theaters. Not only does it put a little show back into show business, but it also keeps you screen clean. Can't tell you how disappointing it is to walk into a theater with a big damn white screen just sitting there naked. There is nothing artistic about blank white screen! If you must run pre show ads please program a curtain close/open into each show. Its a little thing, but it matters. You don't need to go as far as "The El Capitan" on Hollywood Blvd (it has curtains four layers deep - including an automated iris lighting effect - something to behold) but a simple traveler or contour job would be very nice indeed.

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