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Author Topic: Alamo Theater's No Texting Policy Has a Fan
Louis Bornwasser
Film God

Posts: 4441
From: prospect ky usa
Registered: Mar 2005


 - posted 06-08-2011 09:31 PM      Profile for Louis Bornwasser   Author's Homepage   Email Louis Bornwasser   Send New Private Message       Edit/Delete Post 
The industry could ask for an exemption or an NPRM (Notice of proposed rule making) from the FCC. Louis

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Jonathan Goeldner
Phenomenal Film Handler

Posts: 1360
From: Washington, District of Columbia
Registered: Jun 2008


 - posted 06-09-2011 05:13 PM      Profile for Jonathan Goeldner   Email Jonathan Goeldner   Send New Private Message       Edit/Delete Post 
some of the newer phones have better reception now, but both Landmark's E Street and Bethesda theaters because they are in basements affect a majority of phones NOT being able to be used. [thumbsup]

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 06-09-2011 09:37 PM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
Mike, why not suggest to Cinetize what it is exactly that you'd like them to say? They seem helpful in that regard.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 06-09-2011 11:07 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
The "Magnited States of America" PSA made our local news as a story this evening. I have to wonder if it stemmed from me posting it on Facebook and other friends sharing/re-posting the video. Hardly anyone else had heard of the video when it started circulating here on Film-Tech. When I first saw it on YouTube it had only 300 views. The Alamo Drafthouse's PSA has met with overwhelmingly positive response around here. Perhaps it might give the go-ahead for Lawton movie theaters to ban talking/texting on cellular phones in theaters.

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Jonathan Goeldner
Phenomenal Film Handler

Posts: 1360
From: Washington, District of Columbia
Registered: Jun 2008


 - posted 06-10-2011 10:18 AM      Profile for Jonathan Goeldner   Email Jonathan Goeldner   Send New Private Message       Edit/Delete Post 
the only time I lost it was a screening of 'Beowulf' (Navy Pier IMAX) and some young lady was using her phone prior and right at the beginning of the film, I leaned over and stated: 'I did NOT spend 15 bucks to see or hear you on your goddamn phone' - tactless and blunt, sure, but she did not once look or flip open her phone - nope.

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Frank Cox
Film God

Posts: 2234
From: Melville Saskatchewan Canada
Registered: Apr 2011


 - posted 06-11-2011 03:53 PM      Profile for Frank Cox   Author's Homepage   Email Frank Cox   Send New Private Message       Edit/Delete Post 
This issue was just posted on Slashdot, so I anticipate a large number of interesting comments will be posted there.

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John Joseph Fink
Film Handler

Posts: 60
From: West Hartford, CT
Registered: Feb 2006


 - posted 06-13-2011 12:04 AM      Profile for John Joseph Fink   Author's Homepage   Email John Joseph Fink   Send New Private Message       Edit/Delete Post 
Funny you mention Beowulf, Jonathan - I had an experience where I had seen Beowulf in 3D at an AMC and in the middle of the film I heard talking from below - in the portal entry was the security guard on his cell phone - in the theatre - during the film.

This pissed me off - I got up, walked down the stairs to the portal and looked at him - he asked "can I help you" and I said "sure, you take your call outside" he then claimed "I'm on the phone with my boss" and I said "fantastic - can you take the call outside" and then he getting all high and mighty (he was a kid, about 20) pulled an attitude and actually said "do you know who I am, I'm the security guard" - - meanwhile...there were people sitting in the aisles of the stadium seating theatre - a fire hazard if you ask me.

I complained to the management, and like they always do they offered a free pass. I insisted that I preferred an apology from the security guard or his boss and they informed me that he was a subcontractor and they couldn't make him apologize. I really just wanted this idiot to akwowledge how wrong he was for talking on his cell phone during the film - let along ignoring a fire hazard.

Normally though when I see someone texting, using their cell phone or engaging in a conversation I politely ask them to continue the conversation in the lobby if they must talk. 75% of the time it shuts them up.

On another note, I had the pleasure of catching screenings at both the Alamo Ritz and South Lemar during SXSW and found both to be first rate in ways AMC's Dine In Theaters can never be: the design of both theaters is perfect: unless your in the very front you won't notice the servers. You order on slips of paper and if it's all good they give you a thumbs up, if they need clarification they lean in and whisper to you. The service is fast and quick. AMC's Dine in system with lights, very slow service and lots of distractions is almost as bad as texting: I need to see True Grit again because all I recall from it was being pissed it took an 45 minutes to get drinks and an hour to get our meals, in addition to getting other's orders wrong and hearing them complain rather vocally during the feature about this.

Tim League and company run a truly first rate operation - I just wish they'd come to NYC already.

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Sean Weitzel
Jedi Master Film Handler

Posts: 619
From: Vacaville, CA (1790 miles west of Rockwall)
Registered: Dec 1999


 - posted 06-20-2011 10:25 AM      Profile for Sean Weitzel   Email Sean Weitzel   Send New Private Message       Edit/Delete Post 
Interesting article from the AP out today:
http://www.mercurynews.com/breaking-news/ci_18315064

Silence less golden in movies with talking, texts

By Christy Lemire

Associated Press
Posted: 06/20/2011 08:15:16 AM PDT
Updated: 06/20/2011 08:15:18 AM PDT

LOS ANGELES -- It seems like such a quaint notion: Folks would go to the movie theater, buy their tickets at the box office, then sit down, shut up and pay attention for two hours to what was on the screen.

Now, the piercing glow of cell phones lights up the darkness like so many pesky fireflies, and people talk to each other in a packed auditorium as if they were sitting in the privacy of their own living rooms.

The Alamo Drafthouse Cinema in Austin, Texas, did something about this trend by kicking out a patron who refused to adhere to the theater's rule against talking or texting, then turned the ranting, profane voice message she left into a hilarious public service announcement. It's gotten over 1.75 million hits on YouTube in just a couple of weeks.

But what happened to our attention spans? Why must we talk, text and tweet in the middle of a movie? And what -- if anything -- can theaters do to stop this erosion of cinema civility?

Matt Atchity, editor-in-chief of the Rotten Tomatoes film review website, crafted "10 Commandments for Movie Audiences" including "Thou shalt not text." But the ubiquity of cell phones makes these sensible suggestions hard to enforce.

"Even 10 years ago, not everyone had a phone, not everyone was text messaging. The younger generation grew up and the kids who were texting in class are now the kids who are texting in movies," Atchity said.

He added that Hollywood's focus on the 18-24
demographic is also a factor. "A big opening release is like going to Chuck E. Cheese," Atchity said.

While adults might believe what's on screen deserves their full attention, kids nowadays view the movie-going experience as interactive, said Bill Goodykoontz, film critic for The Arizona Republic and father of four.

"They can't imagine seeing anything, including a movie, without immediately supplying their reactions," said Goodykoontz, who's also chief film critic for Gannett.

Producer Barry Mendel ("Bridesmaids") believes the reliance on social media and 24-7 information has bled into every part of our lives -- even places that are meant to provide an escape.

"It's very rare in our society to sit and stare at something intensely and without distraction for two hours. People just don't have that muscle anymore," said Mendel, a two-time Oscar nominee for best picture for "The Sixth Sense" and "Munich."

"It makes me worry for my profession, for making movies," he continued. "In order for a movie to be good, someone needs to sit down and read a screenplay and help the writer make it better. Instead they start reading a script, then they stop reading it and pick it up later."

Rachael Harris ("The Hangover," "Diary of a Wimpy Kid") said a guy recently walked in late to a private screening of the new independent film she stars in, "Natural Selection," sat down next to her and immediately checked his BlackBerry.

"As an actor, you do have a sense of: 'How dare I not be riveting enough that you have to check your email?' You react personally but then you realize it's not personal. It's just bad manners," she said.

But many of the young people who engage in these practices don't think it's a problem because everyone does it. Thirteen-year-old Will Barnes of Frisco, Texas, says he texts sometimes during movies, but tries to be courteous.

"I didn't really like 'Thor,' so I just pulled out my phone and texted a little bit. It was during the day so nobody was really in the theater at the time," Barnes said. "I'm just looking at the screen, I'm not paying attention to what other people are doing. But you see adults doing it and I think it's a little immature for their age to be texting during a movie."

Fourteen-year-old Andrea Lopez of Newhall, Calif., says she leaves her phone on during movies but keeps it on silent: "Normally I'll just text during the end of the movie to have my mom or dad come pick me up."

But when others are blatantly using their phones, Lopez said, "that's ridiculous. Then they're just ruining the movie for everyone else. The least they can do is go outside and talk."

But not all offenders are adolescents: "I am the worst. It annoys my kids," said Tracy Tofte, a 40-year-old real estate agent and mother of two in Santa Clarita, Calif. "If it's a slow part of the movie I can't help looking at my phone and going, 'Oh, I have an email.'"

Theater owners have tried a variety of methods to get folks to keep quiet and stay off their phones, from showing amusing messages beforehand to having ushers sweep through the auditorium during the show, said John Fithian, president of the National Association of Theatre Owners. Some have experimented with dividing moviegoers into over-21 and under-21 auditoriums, but that can get disorganized.

"It's an educational process but we and our members and the people who write about our industry know that the beauty of cinema, first of all, is that it's a shared experience. That means there are shared responsibilities," said Fithian.

With the expansion of the international movie market, mobile phone etiquette has also become an issue in overseas theaters.

Before a movie starts in India, warnings flash on the screen asking people to switch off their phones or put them on silent, yet some folks continue to chat anyway and theater workers don't kick them out.

Compliance is far better in Hong Kong, where patrons generally heed a message urging them to turn off or silence their phones before the movie.

In Britain, peer pressure usually keeps theaters quiet. Moviegoers are familiar with a long-running series of ads shown beforehand under the slogan: "Don't Let a Mobile Phone Ruin Your Movie." The comic promos feature well-known actors having their movie projects destroyed by a clueless mobile phone executive.

Theaters in China range from plush auditoriums in large cities to basic theaters in smaller towns that may even lack concession stands. So the demographic of moviegoers tends to vary, too, along with their attention to etiquette, with audiences in the higher-end theaters typically more compliant.

Around 2004, the National Association of Theatre Owners investigated technology that would block cell phone signals in U.S. theaters. When word of that got out, responses came flooding in, said Fithian, the NATO president.

Sixty percent were in favor of the idea, with 40 percent against it, "but the 40 percent was violent," he said. "Parents have to stay in touch with their babysitters. People are so focused on how important their jobs are that they had to be in touch 24/7. I felt like asking these people, 'What did you do 15 years ago?'"

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 06-20-2011 03:18 PM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
quote: Tracey 'two second attention span' Tofte
"I am the worst. It annoys my kids," said Tracy Tofte, a 40-year-old real estate agent and mother of two in Santa Clarita, Calif. "If it's a slow part of the movie I can't help looking at my phone and going, 'Oh, I have an email.'"
 -
Squirrel!

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 06-20-2011 05:35 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
There's the problem, embedded in that paragraph -- "I can't help (it)"

Yes you can, you dumb bimbo. Turn your stupid phone off. Face the addiction. Refuse to be mastered.

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