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This topic comprises 2 pages: 1 2
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Author
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Topic: Advertising 35mm!
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Ron Curran
Jedi Master Film Handler

Posts: 504
From: Springwood NSW Australia
Registered: Feb 2006
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posted 06-25-2012 03:56 AM
I loved film. As a single screen independent, we took pride in having the best presentation possible. Trained projectionists, curtains, masking, 4-track mag, Dolby Stereo, DTS, Dolby Digital EX/ES, Schneider/Isco lenses, automation, Film-Guard …
But high speed printing, DI and prints from cinemas with untrained projectionists meant that we could no longer guarantee a good show. When the independent movies started to look and sound better on our screen than many of our film presentations, we started to seriously investigate DCI. We thought that if 1.3K e-cinema can embarass film, then we should consider full digital.
It was difficult to justify the expense but it was essential to stay in the business of taking people's money to show them movies.
Although we still have the 35mm set up, we have not shown a film print since November last year (this should be in the "When did you last …" thread) and I am not sorry. The guys at Edge did a great install and our audiance and staff are happy.
My only frustration with DCI is those f…..g keys. Note to distributors: we are not the pirates. Why should I have to wait till public screening day to check the presentation because the movie can't be unlocked the day before? Why lock it up in the first place? We are primarily sub-run, so most people would have access to the movie via pirates before we get the kdm. Sorry for the rant, but the only time we have risked no-shows has been due to key probs.
My wonderful deceased mother-in-law used to say that keys were only to keep honest people out.
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Geoff Jones
Jedi Master Film Handler

Posts: 579
From: Broomfield, CO, USA
Registered: Feb 2006
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posted 06-27-2012 07:22 PM
quote: It wouldn't attract me, since I suspect that all of these 35mm prints were derived from digital intermediates, in which case the DCP is closer to the original source material -- and an exact copy of it -- and not subject to accumulation of dust, scratches and mechanical artifacts inherent in film projection.
The way I see it, when you strike a film print from a DI you don't really gain anything except the analog defects which a good projectionist tries his/her best to mitigate. The film-huggers may find those defects to have a certain kind of "charm" but they are simply miscalibrated poseurs.
And, no -- I don't care if the movie was "shot on film."
And, no -- not even if it was shot in 70mm or IMAX.
Shooting on film is great and all -- but the fact is that a lot of that detail gets "thrown away" when the DI is mastered and, hence, doesn't make it to the final film print. If the DI is 4K then so is the print. Might as well see it "clean" in 4K digital.
At this point, I'd only make a special effort to see a 35mm print if it was struck from an actual cut negative.
FYI, The Dark Knight Rises was shot with both 35mm and IMax 70MM and does not use a DI.
quote: Nolan’s July 20 release also bypassed the commonly used digital intermediate step for postproduction, a decision which Pfister said “I feel pretty strongly about because it means less manipulation [of the filmed image] and higher resolution.”
http://www.hollywoodreporter.com/news/laff-2012-dark-knight-rises-cinematographer-wally-pfister-imax-341329
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Aaron Garman
Phenomenal Film Handler

Posts: 1470
From: Toledo, OH USA
Registered: Mar 2003
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posted 06-27-2012 10:40 PM
Some more info in regards to the Dark Knight:
The ASC
quote: A Hybrid Finish
David Heuring
On their previous collaborations, Christopher Nolan and Wally Pfister, ASC chose a traditional photochemical finish over a digital intermediate, but their decision to shoot portions of The Dark Knight in 15-perf 65mm Imax for eventual 35mm and Imax exhibition necessitated a departure from that practice. David Keighley, executive vice president of Imax Corp. and president of its post subsidiary, DKP 70mm Inc., was integral to Dark Knight’s post path. “David oversaw the process that brought Batman Begins to Imax screens, and he’s not only very proficient technically, he also has a very good eye for color and density,” says Pfister. “Chris and I knew that in David’s hands, our material would not be over-manipulated or taken in the wrong direction.” During the shoot, the production’s Imax negative was shipped to CFI Technicolor in Los Angeles for processing, and DKP 70mm then made 35mm printdowns, screened them, and discussed the results with Pfister by phone; the printdowns were also shipped to the set and projected as dailies. Occasionally, Keighley made 70mm prints of this footage and checked its quality on an Imax screen. Front-end lab work for the production’s 35mm material was done at CFI, Astro Labs in Chicago, and Technicolor in London. Technicolor’s Hollywood facility handled the back-end and release prints; Pfister and color timer David Orr timed the 35mm images using the traditional photochemical process. After shooting was complete, and after the editing process was well under way, DKP 70mm scanned select Imax takes at 8K resolution on a unique Northlight scanner. Then, Pacific Title and other facilities made 2.40:1 extractions from the 1.33:1 Imax negative to conform to the framing and movement decisions made in the Avid by Nolan and editor Lee Smith. That process resulted in a 35mm anamorphic negative, which was combined with effects shots and used to generate 35mm release prints. To bring scenes shot in 35mm to Imax screens, where images are projected in 1.43:1, DKP 70mm scanned the 35mm interpositive at 4K, and an Imax team in Toronto applied digital DMR (Digital Remastering) processing to degrain and sharpen the images. The process stayed at 4K until the images were filmed out onto 65mm back at Keighley’s facility and combined with the Imax material for print. “The final Imax print combined the 4K DMR filmout, 5.6K and 8K Imax filmouts, and 18K contact prints from the Imax negative,” says Keighley. “People suggested Chris and Wally should have covered themselves by shooting key sequences in both 35mm and Imax, but the 2.40:1 extraction from the Imax frame looks beautiful,” he continues. “In fact, due to the oversampling, it’s probably the best 35mm anamorphic image we’ve ever seen. If we’d had time to scan the original negative at 6K, we could have produced even higher quality. The information is on the negative — 35mm film captures the equivalent of 6K and a color bit depth of 14 bits plus.” As they did with the Imax prints of Batman Begins, Keighley and his team screened each of the 80 Imax prints of Dark Knight in real time to ensure quality. “We’re a small group of hands-on people who really care about images,” he says. “We pay attention to all the details all the way to the screen.”
AJG
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 06-28-2012 01:19 PM
Unfortunately "digital" gives bean counters and technicians just as much latitude to water things down into good enough, fast enough and cheap enough territory as it does in raising the quality bar.
This is essentially why the 2K standard remains to hold a sort of tyranny over post production. Computing technology is a lot more powerful than it was a few years ago, but the gains in power are being used to get things done in 2K even faster and cheaper than do 4K in the same amount of time it took to render 2K a couple of years ago.
For years I've had the attitude if a movie was post produced in 2K digital intermediate form then I'd rather see it digitally projected. The viewer is gaining nothing by watching a finished digital project in HDTV resolution duped over to film.
If a studio spends extra to author a feature in 4K or higher resolution then it might make it worthwhile to watch a 35mm show if the theater is good at showing 35mm. I really enjoy film done right, but unfortunately very few places deliver that anymore.
I do intend to see The Dark Knight Rises in 15-perf 70mm IMAX. But the real trick is choosing the right venue that is showing it on film. During this summer various road trips may take me through Dallas, Tulsa, Houston, Austin, Colorado Springs and Denver. That would narrow my potential venue choices down to the following:
Cinemark Carefree Circle IMAX, Colorado Springs Cinemark Tulsa IMAX, Tulsa Cinemark 17 & IMAX, Dallas Regal Colorado Center 9+IMAX, Denver Regal Houston Marq*e 23+IMAX, Houston Tomball Santikos Silverado 16 IMAX, Tomball (NW of Houston) Fort Worth Museum of Science & History, Fort Worth Bob Bullock Texas State History Museum, Austin Branson IMAX Entertainment Complex, Branson, MO
Anyone have any comments about IMAX shows at the following places? I've watched a few IMAX shows at Cinemark's Colorado Springs location. Fantasia 2000 is the only IMAX show I've seen at the Cinemark IMAX theater off LBJ & Webb Chapel. The one at the museum over in Fort Worth is dome screened. I'm not sure 35mm sourced 'scope would look good translated to that. I haven't visited any of the other IMAX theaters on that list.
quote: Manny Knowles The DCP is an exact copy of the parent of the DI -- even if the project originated on film, a film print struck from a DI is not the closest thing to the original. The DCP is.
Actually that's not true.
The imagery in the original digital intermediate file is typically lossless compressed or uncompressed. The DI may also have a deeper color depth, greater pixel count, etc.
The many thousands of still image files in a DCP are lossy compressed in JPEG2000 format. Given the widely varying file sizes in DCPs (from as little as 50GB up to 250GB for a 2 hour movie) it's very clear someone is moving that compression vs. quality slider back and forth.
My fear is the smaller sized DCPs may not be any better than what one would see in a retail Blu-ray disc. In keeping every image frame as a separate JPEG2000 frame fewer compression tricks can be used compared to a video compression format like MPEG-4 AVC. So it's actually pretty important for the DCP to have a much bigger file size than the feature portion of a movie on Blu-ray. In the case of studios like Warner Bros. who make DCPs with small file sizes they squeeze the living hell out of the video portion on their Blu-ray discs as well, often leaving a dual layer 50GB disc with nearly a full layer's worth of unused space.
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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002
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posted 06-28-2012 01:33 PM
Bobby, there's always a way to screw it up.
Even so, refer to your own comment in your last post -- you don't gain anything by going to watch a film-out.
quote: If a studio spends extra to author a feature in 4K or higher resolution then it might make it worthwhile to watch a 35mm show if the theater is good at showing 35mm. I really enjoy film done right, but unfortunately very few places deliver that anymore.
At this point, if they're going to make a few film prints, I'd want them to do a better job making the show prints. It's not like they have to quickly dupe 3,000 copies anymore.
Alas, I'm skeptical. My suspicion is that the real decision-makers don't have much interest in making film look good -- because then it would undermine the ongoing transition to digital -- which is supposed to be an improvement over "celluloid." I think high-speed printing, DI's and CAP code were all part of a "kill film" conspiracy.
Film -- IMAX or 35mm -- is reserved for "special" releases, like 70mm during the 80's -- it's being reduced to a kind-of a marketing gimmick. Sure, the "Batman" director and DP may really care about image quality -- and maybe not (see below) -- but I think they're really just being humored/tolerated by the studios because the whole package happens to be highly marketable in this case. I'm sure they all regard this movie as a "sure thing."
Okay, maybe -- MAYBE -- the studio believes in the director and his "vision," but that only means he's marketable (for now) and so is Batman (for now). The minute he or Batman start losing money, this whole "film thing" will be revisited.
Of course, I wouldn't put it past some directors and DP's to insist on film out of pure ego, because the pecking order is now defined first by those who are allowed to shoot on film and those who aren't. And Hollywood has no shortage of egos.
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