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Author Topic: Old Masonite Marquee Letters
Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003


 - posted 04-17-2013 09:59 AM      Profile for Scott Jentsch   Author's Homepage   Email Scott Jentsch   Send New Private Message       Edit/Delete Post 
For a couple of letters, I would say making new letters from masonite would be the way to go. You can trace the old letter, so it will be an exact match, and if the hangers are able to be salvaged, an hour or two of work for a few letters is time well spent.

Masonite isn't the best material, but if properly sealed and maintained, it would seem that it holds up pretty well.

Working with a local high school or trade school to have a class do up a bunch of letters would be a good business-community project, and it would give the students a chance to invest their time into a local business and see the results of their handiwork. Personal pride can go a long way, especially with a community-dependent operation like most drive-ins are.

In the other direction, how cool would it be to have an LED sign that was done in such a way to mimic the look of a vintage sign? I'm not talking the plastic sheet letters, but this kind of vintage letter-hanging-on-a-rail look. I would imagine an LED sign capable of decent resolution and dot-pitch could get pretty pricey...

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Louis Bornwasser
Film God

Posts: 4441
From: prospect ky usa
Registered: Mar 2005


 - posted 04-17-2013 02:59 PM      Profile for Louis Bornwasser   Author's Homepage   Email Louis Bornwasser   Send New Private Message       Edit/Delete Post 
Small ones are $55k per side. (good idea, though.) Louis

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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003


 - posted 04-22-2013 04:59 PM      Profile for Scott Jentsch   Author's Homepage   Email Scott Jentsch   Send New Private Message       Edit/Delete Post 
So, if a theater wanted a sign like the El Capitan's, it would cost a few bucks? [Smile]

Even if it did, I think such a sign would make one heck of a first impression!

Given the number of small theaters shooting themselves in the foot by using really awful letter signs (I've seen more of those quasi-portable arrow letter signs than I would ever have thought existed in use), one wonders how much business is affected by such things.

I guess I'll just chalk signage up on the list of things I'd want for a theater that I owned that make seasoned managers/owners shake their heads with wonder at my naivete...

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