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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Disney flexing its muscles by raising film rentals
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Mike Frese
Master Film Handler
Posts: 465
From: Holts Summit, MO
Registered: Jun 2007
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posted 05-02-2013 09:21 AM
quote: Mike Blakesley
I realize that the two industries need each other. It just always bugs me that the TV "universe" feels like they make all the hits, when it's just not true.
When did I ever say that? All I have said that quality tv in on the rise.
quote: Robert E. Allen
You've got that right Jarod. Unfortunately for exhibitors Hollywood has for the last couple of decades apparently developed the attitude that if a film is promoted heavily it will succeed. The public has gotten wise to that scam and is staying away from the boxoffice in droves.
Sorry Robert, a movie has to be heavily promoted. Even faith based films which you have supported have to be heavily promoted by your local churches. Church going folks have to be told by the preacher/priest/etc. that owe it to god to see these movies. Movies need to be promoted. And it costs a lot to promote a movie.
quote: Mike Blakesley
As for this summer, it's front-loaded, like always. There is room for more "tentpoles" in August.
It's been proven time and time again that people will go to movies any time of the year. Look at how they flocked to the first Ice Age or Rio or The Lorax, which all came out in early spring. We did just fine with Lincoln, which was a Christmas movie but didn't make it to the "hinterlands" until February.
It's the studios who can't seem to get over the idea that it must come out in the summer if it's a big movie. Every time something like "Hunger Games" comes along in the off season and does killer business, you would think they'd figure it out. People want to go to movies ALL year, not just summertime.
The studios are in charge. They release their movies when they feel they will get the biggest return. There are times when people are more likely to go the movies. Over Christmas we would see people who only go to movies once a year. Kids being out of school for the summer. Yes movies can do well in the spring and fall. I have long wished for movies those times a year too but the studios are reluctant to release the big titles then. As for August? Once you get into the 2nd week or so, it is all about going back to school. Money being spent on school, etc.
quote: Mike Blakesley
Actually 2012 boxoffice admissions were UP over 2011, as much as the doom-sayers hate to admit it as they're predicting the industry's demise (again).
The industry is stagnant at best. When you look at ticket sales vs population growth, ticket sales are down 20% for the high year you mentioned. Analysts like to see growth. This industry is not seeing growth. Especially the large chains striving for ways to increase ticket price with suites/lounges/premium experiences.
There are numerous reasons for that lack of growth/slight declines each year. From cost, to the poor economy (especially among teenagers), quality of TVs that we have in our home, to better TV programming, and many more.
Mike B., I have often said you did a great job in due diligence in buying your theater. This again shows what a good job you have done. Playing 3-4 week old movies allows you to only pick the best. That is a great luxury to have. Especially with just one screen to fill. (This is meant to be a compliment!)
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 05-02-2013 12:06 PM
quote: Mike Frese
The industry is stagnant at best. When you look at ticket sales vs population growth, ticket sales are down 20% for the high year you mentioned. Analysts like to see growth. This industry is not seeing growth. Especially the large chains striving for ways to increase ticket price with suites/lounges/premium experiences.
I guess it depends on how you define growth. For an analyst it's all numbers and nothing but numbers. But look at the difference between 10 years ago and now in terms of the different things competing for the entertainment dollar. 10 years ago movies took six months or more to come out on video, vs. 3 months today. YouTube was mostly for people putting up cute movies of their pets, not an actual entertainment channel. Movie piracy was barely happening. Broadband internet and video streaming was only for the wealthy and barely worked most of hte time. A large TV was 32 inches -- a big flat panel was thousands of dollars, not 800 or so like it is today. Nobody had smartphones to carry a movie collection with them. There was no iPhone, no iPad, no "cloud storage" and video games were crap-fests compared to today's games.
If the theatrical business is holding its own and even posting year over year increases in the face of all these other things competing for slices of the entertainment pie, that's something to celebrate!
As for your comment about chains doing all these various things to "enhance" the experience....when has that not been the norm? Ever since the addition of sound, theater owners have been adding the latest innovation.
I myself have been wondering where we would put the kitchen, in case the "dining at the movies" thing ever becomes an absolute necessity (which I hope it doesn't).
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