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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » My local Regal doesn't show movie name outside each auditorium (Page 2)

 
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Author Topic: My local Regal doesn't show movie name outside each auditorium
Buck Wilson
Jedi Master Film Handler

Posts: 894
From: St. Joseph MO, USA
Registered: Sep 2010


 - posted 06-21-2013 01:09 AM      Profile for Buck Wilson   Email Buck Wilson   Send New Private Message       Edit/Delete Post 
Jesse, You hit the nail on the head. Theaters appear to just be money factories to them. They do the absolute bare minimum. I get it, it's a company, they have to make money... but jeez is it disheartening. At least AMC appears to put 'quality over quantity' as it were. Who knows under Wanda.

We got lucky I guess, we have LED signs above each door and the system automatically pulls titles from the server to put at each door. You can override as well to put whatever you darn well please, from the office. Three different color choices as well! :3

Anywho, Pravin, That's just referring to Fathom events and whatnot, of which the price varies wildly from event to event. In our case anyways. I can't speak of the larger venues which may do national premiers with celebrities and whatnot, but I have no clue how those work exactly. I personally wouldn't even expect to be able to get in with a re-admit! Lol

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Jason Black
Phenomenal Film Handler

Posts: 1723
From: Myrtle Beach, SC, USA
Registered: Nov 2000


 - posted 07-01-2013 07:53 PM      Profile for Jason Black   Author's Homepage   Email Jason Black   Send New Private Message       Edit/Delete Post 
I never thought I'd say this.. but save a much larger screen and the whole "cinema" experience, this industry is going to hell in a hand basket...

Between inconsiderate patrons and lack of showmanship all the way around... it's no wonder more and more people are staying in and renting via RED BOX or whatever...

Sad. Very sad.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 07-01-2013 10:17 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Jason - it's just the chains. Go find yourself a good indie and you'll find showmanship and crowd control alive and well.

To be fair, the problem is not ALL chains. But it's probably the majority, especially in the understaffing and non-crowd-control problems.

Of course the big issue is, the "bad" chains are going to blow it for everyone eventually. I just hope I'm dead before it happens.

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 07-02-2013 07:39 AM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
quote: Lyle Romer
The cost of those mylars adds up. To the point where it takes a lot less time than you'd think to pay for an LED or LCD sign system with the savings of not having to order mylars every week.
About a year ago we created our own digital sign system. Essentially it is web pages (PHP & MySQL) run from an internal server, played on an LCD TV and using netbook or Popcorn Hour box as a player. We figure it will take about 2-3 years to pay for the entire system with what we are not paying to MovieAd. Because I am already on salary, the cost was pretty much limited to the cost of equipment.

Although saving the expense of buying mylars was the primary reason for creating our own digital sign system, we have also eliminated most human error resulting from auditorium swaps. I imagine most digital theatres are swapping back and forth throughout the day to optimize auditorium size for peak demand, or to provide better show times for long movies. Each time you have one of these swaps, it creates an opportunity for human error resulting in people being in the wrong auditorium.

To expand a little further, my sign system gets it times by importing from our web site database. Since we use our web data base to push all published show times, it makes it virtually impossible to have a mismatch between an advertised time and the actual show time. The only link I haven't worked out yet is exporting the POS times to the web site. This would create near 100% accuracy by eliminating virtually all human error after the show times have been input into the POS system.

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 07-02-2013 12:13 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
What about digital signage media players?
About the size of a paperback book. Can be bolted to the back of a flat screen TV. Centrally controlled via your local network. Probably can use the same computer you manage other stuff with.

Retail cost is anywhere from $250 to $500 apiece, depending on the features you want. For theater signage, you don't need much besides still images. A cheap, basic model should do. Wholesale pricing ought to be better.

I'd be surprised if a lot of theaters arent already doing it.

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Terry Lynn-Stevens
Phenomenal Film Handler

Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012


 - posted 07-26-2013 10:08 PM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
I noticed this today at the Cineplex I attended (Former AMC 24) and I thought of this thread. It looks cheap and tacky that they don't work.

But if they think it will curb cross-overs or people staying for a second movie, they are wrong, all it takes is a "I am looking for my husband, what theatre is this or that movie playing in?" and you will find your theatre.

People staying for a second movie is the cost of doing business when you have a multiplex.

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Scott D. Neff
Theatre Dork

Posts: 919
From: San Francisco, CA
Registered: Oct 1999


 - posted 07-29-2013 07:14 PM      Profile for Scott D. Neff   Author's Homepage   Email Scott D. Neff   Send New Private Message       Edit/Delete Post 
I just walk up to the ticket taker's podium or guest service where there's usually a wall schedule posted. [Smile]

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Sam King
Expert Film Handler

Posts: 120
From: Los Angeles, CA
Registered: Oct 2006


 - posted 07-29-2013 08:44 PM      Profile for Sam King   Email Sam King   Send New Private Message       Edit/Delete Post 
I managed a megaplex for 5 years that was built with only auditorium numbers, no poster or sign indicating the film playing inside. We had VERY little theatre hopping, it was great! Our guests learned to actually listen to the ticket taker and/or look at the big bold number on their ticket.

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