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This topic comprises 2 pages: 1 2
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Topic: 3D and 2D showtimes
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Jesse Skeen
Phenomenal Film Handler
Posts: 1517
From: Sacramento, CA
Registered: Aug 2000
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posted 07-13-2013 05:20 AM
quote: Justin Hamaker
In my opinion, the real issue with 3D is it's becoming too common, and most movies are not enhanced by the 3D effect.
That's a complaint I've heard, and a good reason why they should just stop with the surcharge. Not every movie made with a multi-channel sound mix takes full advantage of it, and that's fine since it's the filmmakers' decision on how to use it and it doesn't affect the price. If you do a movie in 3D but use it in a very restrained manner, those who pay extra for the 3D are going to feel ripped off and not want to see another 3D movie. If they aren't paying extra for it, then they're more likely to just say "Well, the 3D in that movie sucked, but maybe the next one we see will be better." They shouldn't have to think "Is this movie worth seeing in 3D?" any more than they should have to think about whether it's worth seeing at all. As far as doing 2D showing for those who "don't like" 3D, would theaters also do showings with mono sound for people who don't like overpowering sound, or showings in black and white?
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Philip Jones
Film Handler
Posts: 90
From: England
Registered: Dec 2011
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posted 07-13-2013 08:15 AM
Interesting article about the 2D\3D split
http://insidemovies.ew.com/2013/07/10/despicable-me-2-3d-low/
quote:
Blockbuster sequel Despicable Me 2 earned $143 million over the extended Fourth of July weekend — and although its debut marked a high point at the summer box office, it also marked a low point for 3-D ticket sales.
According to Universal, only 27 percent of Despicable Me 2‘s opening-weekend gross came from 3-D tickets, the lowest 3-D share in modern box office history. Notably, the record low comes just two weeks after Monsters University notched a 31 percent 3-D share on its opening weekend, which at the time was the worst 3-D performance ever. Poor 3-D ticket sales aren’t just plaguing recent animated films, either. Brad Pitt’s live-action zombie thriller World War Z only earned 34 percent of its debut total from 3-D tickets, and The Great Gatsby fared even worse. Despite the fact that Baz Luhrmann’s use of 3-D was a primary selling point for Gatsby, 3-D ticket sales only accounted for 33 percent of its opening weekend.
These percentages mark a decisive downturn in 3-D’s popularity with American moviegoers, who have generally embraced the enhanced format over the last five years.
In 2009 and 2010, during the heyday of 3-D, films like Avatar (71 percent share), Alice in Wonderland (70 percent), and Tron Legacy (82 percent) added tens of millions of dollars to their opening-weekend grosses with 3-D ticket sales. Hollywood quickly doubled down on the format — sending the number of 3-D wide releases skyrocketing from 15 in 2009 to 36 in 2012. By 2012, though, it already appeared that 3-D was losing some of its luster, as the industry observed lower shares for films like Transformers: Dark of the Moon (60 percent), Thor (60 percent), and The Avengers (52 percent). These days, even highly anticipated box office titans like Iron Man 3 (45 percent), Star Trek Into Darkness (45 percent), and World War Z have trouble cracking the 50 percent threshold.
Family films have been hit particularly hard lately. Of course, it should be noted that they’ve never been quite as popular as live-action films in 3-D — presumably because it costs so much to purchase 3-D tickets for an entire family — but animated titles like Shrek Forever After (60 percent), Toy Story 3 (60 percent), and The Lorax (52 percent) did prove that moms and dads were willing to shell out big bucks on the format. Not so much over the past year, though. Recent films like Brave (34 percent), The Croods (38 percent) and, obviously, Despicable Me 2 haven’t connected with 3-D ticket-buyers despite the fact that they succeeded at the box office.
Many think the 3-D gimmick has lost — or is losing — its novelty due to over-saturation and shoddy execution, and Avatar director James Cameron agrees. “I do not think Hollywood is using the 3-D properly,” Cameron remarked at the TagDF conference in Mexico City last week. “Man of Steel, Iron Man 3 and all those movies should not necessarily be in 3-D,” he continued. “If you spend $150 million on visual effects, the film is already going to be spectacular, perfect.”
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 07-13-2013 04:29 PM
All the media nonsense about the "3-D share" shouldn't even be news anyway.
They are spinning it wrong, is all. Instead of mourning that interest in 3-D is waning, they should say that "27% of people chose the upgraded 3-D experience."
Maybe the lower 3-D share is due to gas prices, or taxes going up, or fears about the cost of Obamacare, or unemployment, or a dozen other reasons, along with whatever percentage of people just don't like 3-D. The fact remains that a third of people (give or take) on any given movie will choose voluntarily to pay the extra money to see it in 3-D. That should be cause for celebration, not a bunch of whining by industry "experts" who have never seen the backside of a ticket window.
If it gets down to, say 7% or so, THEN there is a problem and they might as well just stop making 3-D movies.
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