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This topic comprises 2 pages: 1 2
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Author
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Topic: Losing the Kids
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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 05-07-2014 09:08 AM
I think consistency is the key. Even kids, which are an easily marginalized group by adults, will respect the rules if they are plainly outlined and consistently enforced.
I like Frank's approach, and it seems to be working for him.
Alamo Drafthouse probably doesn't have many problems either, if they are good at enforcing their policies, especially after all the free publicity they got with the cell-phone PSA they did.
My dad used to work security for high school dances and sporting events, and he would come home with stories about how he would catch kids doing various things.
What I have always respected about him was that he was fair, and he was a man of his word. He also had an uncanny ability to predict what the kids might try to get away with, and he'd often be a step ahead of them. As a result, the kids respected that the rules were going to be enforced, and if they tried to break them, they'd likely be caught and the night's activity was done for them.
A theater will win many more fans for clamping down (nicely) on the rude behavior than they will make enemies from those that are caught. Which group of people would you rather have coming to your theater, and which will you benefit from if they come more often as a result of what you do (or don't do)?
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