Film-Tech Forum ARCHIVE: Regal For Sale?

my profile | my password | search | faq & rules | forum home

»	Film-Tech Forum ARCHIVE » Operations » Ground Level » Regal For Sale? (Page 2)

This topic comprises 2 pages: 1 2

Author

Topic: Regal For Sale?

Paul H. Rayton
Expert Film Handler

Posts: 210
From: Los Angeles, CA , USA
Registered: Aug 2003

posted 11-11-2014 01:24 PM

Don't know quite what to make of it at this point, but a few days ago Regal and all their associated screens dropped the daily display print ad in the major newspaper here in SoCalif, the Los Angeles Times. They join AMC in this decision -- AMC dropped their print ads about a year ago -- so the only "major" chain now running a corporate print ad locally is Cinemark, and they've squeezed it down to a smallish size. We do still have Pacific Theaters doing daily ads, along with Regency (which is a lot of the former Mann Theatres venues out here), as well as several smaller operations like Laemmle and Landmark.

But what's the significance of Regal dropping their ads now? Is it simply to save money? Have they gotten on the digital/internet advertising only bandwagon? Or simply trying to make their weekly expenses look lower, to pretty up for possible purchasers?

| IP: Logged

Mitchell Dvoskin
Phenomenal Film Handler

Posts: 1869
From: West Milford, NJ, USA
Registered: Jan 2001

posted 11-11-2014 01:57 PM

I would suspect that so few people in the theatre going demographic still use newspapers to find out what's playing so that advertising there is no longer cost effective.

Hey, I'm 60 years old and I use the internet and TV advertising to decide what I want to see, and my phone app for showtimes. Most people in their 20's and 30's barely know what a newspaper is.

| IP: Logged

Michael Riley
Film Handler

Posts: 52
From: New Jersey
Registered: Apr 2010

posted 11-11-2014 07:24 PM

Dropping the paper ad means nothing, a few years ago ad rates in most markets skyrocketed, so just about everyone dropped them.

Add me to the group hoping that Regal gets bought up by foreign interests and sold in pieces to the smaller regional players like Starplex, Bow Tie, Wherenberg, etc.

| IP: Logged

Terry Lynn-Stevens
Phenomenal Film Handler

Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012

posted 11-13-2014 06:33 AM

quote: Mitchell Dvoskin
I would suspect that so few people in the theatre going demographic still use newspapers to find out what's playing so that advertising there is no longer cost effective.

quote: Michael Riley
Dropping the paper ad means nothing, a few years ago ad rates in most markets skyrocketed, so just about everyone dropped them.

I don't think there really is all that much to it. I can't imagine that there are that many people who do not have internet but who are also frequent moviegoers as well. People who really want to see the movie will figure it out.

| IP: Logged

All times are Central (GMT -6:00)

This topic comprises 2 pages: 1 2

Printer-friendly view of this topic

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.