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Topic: This is how rich people watched Furious 7 last weekend

Amrik Singh
Film Handler

Posts: 2
From: Punjab, India
Registered: Jul 2014

posted 10-04-2019 09:55 AM

I believe Uber Rich are paying much more than $500. Yeah primacinema's status is unclear at present but there are two day and date providers at present for home theater viewing.

Bel Air Cinema : Note it is not bel air circuit but cinema and its extremely expensive.You can check details at www.belaircinema.com/welcome
It requires professional cinema set-up.It supported by all studios and charges $5000 per movie. They supply DCP with keys. They Operate world-wide.

Red Carpet Home Cinema : www.redcarpethomecinema.com
It works with any AV System. Hardware they supply costs $15000. They charge $500-$3000 and allow 2 viewings in 36 hours.They are supported by Paramount, 20th Century Fox, Warner Bros. plus 2 Mini-Majors. Their presence is only in few cities of USA.

I want to mention about a third company though I am not sure if they will succeed www.xcinex.com/#/product

You can have a look at them at https://www.youtube.com/watch?v=uzEevbT3Eeg

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99

posted 10-04-2019 12:13 PM

Interesting. I think that the biggest problem with this service is the pricing: it needs to be high enough to avoid angering cinema owners, but low enough to make the service sufficiently popular to generate enough revenue to keep the distributors interested in providing the service.

I actually kind of doubt that there is a sweet spot here. How many people are willing to pay $1k to watch a movie? If there are one hundred people who do that and the studio gets a 50% take, that is only $50k--hardly enough to make any of this worthwhile for the big distributors. For that price, one could probably rent out a real cinema for a private screening, anyway.

There are probably many people who would pay $50 to watch a movie with one of these services, but cinema owners would (rightly) be upset with anyone who tried it.

Meanwhile, the (few?) people who bought a Prima Cinema box now have a $35k doorstop.

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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000

posted 10-04-2019 02:42 PM

There have been several attempts that I've read about (e.g. the ones Amrik mentions), over the last decade or so, to market systems intended to enable home viewing of movies currently on theatrical release for people who don't have the connections to get onto the Bel-Air Circuit, but for a price that is high enough to ensure that the size of this market remains small enough not to provoke theater owners into protesting (as Scott points out). The problem seems to be that this also ensures that it remains small enough not to be commercially viable.

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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999

posted 10-04-2019 07:43 PM

$500 to watch FURIOUS 7? Pluh-eeez. Just goes to prove, being super rich doesn't save one from being super stupid.

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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99

posted 10-04-2019 09:22 PM

Of course, they are probably all in The Biz and can write it off as a business expense.

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Martin Brooks
Jedi Master Film Handler

Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002

posted 10-04-2019 10:20 PM

It took me a while to realize that the posts were from 2015. Before I noticed that, I was going to write that I didn't believe it was as successful as they were saying and that I hope it failed. Well, I guess it did. Good.

Years ago, I was invited to a Halloween Party at the northern Long Island home of a very, very rich lawyer. The kind of home with original Picassos all over the walls. And a home theater that looked like Radio City Music Hall. This was before Blu-ray.

The owner brought us down to the theater, which was indeed beautiful and was featured in a book about incredible home theaters. But the owner didn't know how to operate his own theater and he had to get his son to demonstrate it, so I don't think it was used much. It actually wasn't very good from a presentation standpoint. The picture and sound were both sub-par compared to a good movie theater of the day.

But there are people who have too much money so I thought just maybe I was wrong and this $500 a movie thing would work for CEO's, drug dealers, etc. I'm glad it didn't.

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