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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » "Not on the Marketing Plan" (Page 2)

 
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Author Topic: "Not on the Marketing Plan"
Stephan Shelley
Jedi Master Film Handler

Posts: 854
From: castro valley, CA, usa
Registered: Nov 2014


 - posted 05-28-2015 03:39 PM      Profile for Stephan Shelley   Email Stephan Shelley   Send New Private Message       Edit/Delete Post 
Hard to believe in this digital age that they use the not enough print excuse. What if you got your content via satellite?

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Andrew Thomas
Master Film Handler

Posts: 273
From: Pearland, TX, USA
Registered: Jun 2012


 - posted 05-28-2015 07:18 PM      Profile for Andrew Thomas   Email Andrew Thomas   Send New Private Message       Edit/Delete Post 
I think the truth is more that each sales rep at the studio gets an allotment of prints and they need to maximize that per print average for their commission/bonus structure and some times they don't think adding another marginal theater helps that.

We are in our second year now and pretty much never get skipped over for movies in the 2500+ range, and NEVER get skipped at 3000+. But we have a pretty diverse population of 25,000+ people, so outside of really raunchy R-rated comedies, most stuff plays well here.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-28-2015 11:07 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Stephan Shelley
Hard to believe in this digital age that they use the not enough print excuse. What if you got your content via satellite?
Then they use the "clearances" thing.

I think most exhibs who get denied prints due to "not enough prints" are smaller players like us who are not on satellite service (yet).

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 05-28-2015 11:40 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
My theatre has a Deluxe and Technicolor satellite. Both of which automatically receive all content which if published to the satellite. We have had instances where we were told no prints were available despite the fact the content was sitting on the satellite server in our projection room. All that needed to happen was someone at Deluxe or Technicolor to push a button to publish the content to our LMS.

We are far enough away from the nearest theatre that there are no clearance issues. This was clearly a case of some bean counter making a decision that had absolutely nothing to do with the availability of prints.

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