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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Theater with no payments
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 09-11-2015 11:22 AM
quote: Justin Hamaker
1. Does the town have adequate local shopping to keep people in town most of the time? This is an issue that really hurts my community because people regularly have to drive 90 minutes for most shopping. So when they are out of town they are also going to dine out, catch a movie, and other things.
This is a problem here too -- which is why I find it beneficial to play a lot of movies on the break, especially the hyped-up blockbuster hits that people feel they HAVE to see on the break. The biggest thing, though, is to make sure people are satisfied with the moviegoing experience at YOUR theater vs. the multiplex and feel like they're getting good value for their money. That way they don't feel so bad about forgoing the big city theater experience in favor of your theater.
Along this line -- make DAMN sure you have tremendously good popcorn. Don't fall into the "pop once a week" trap -- pop every day and in view of the customers, if possible. Every single day multiple people walk into our front door and go "oooooh, that popcorn smells good."
quote: Justin Hamaker
Something to consider is running as sub-run so you can double up most weeks. This will allow you more variety and keep more people in town.
This works for some mid-level titles, although I have found that almost NOTHING will "keep people in town" except a high school ball game.
quote: Justin Hamaker
try to get a handle on the senior population. These will often be your most reliable moviegoers - especially if you are open during the week.
They do go to a lot of movies but they don't buy much at the concession. The funny thing about seniors to me is, they are VERY loyal to their favorite stars and will go to their favorite star's movies even if the movie is something they're not interested in. We had a lot of seniors come to Ricki and the Flash -- not because they like rock'n'roll, but because they are Meryl Streep fans!
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Carsten Kurz
Film God
Posts: 4340
From: Cologne, NRW, Germany
Registered: Aug 2009
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posted 10-29-2015 05:04 PM
Do it. As a matter of fact, the bad previous reputation now is your biggest chance. Show them you do better, and people will be glad this local cinema survives.
Of course, you need to put some money in to get the smell out. Worst investment probably could be seats. How is that? Would you say it needs to be replaced, or can it be upgraded/cleaned/modernized? Try to find local businesses that can help you, offer them free on-screen advertising. All this can help to establish a tight local communion.
We do run a single-screener, and I know a few others doing it successfully. Means, it barely earns a living, but a happy one.
- Carsten
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