|
|
This topic comprises 2 pages: 1 2
|
|
Author
|
Topic: How many trailers are standard now?
|
|
|
Connor Wilson
Expert Film Handler
Posts: 190
From: Sterling, VA, USA
Registered: Jan 2011
|
posted 12-20-2016 01:29 PM
Michael, Mike, here's a fascinating trailer placement I've experienced.
I have been recently frequenting to a 6-screen arthouse in Kew Gardens, NY to catch movies I would be interested in. The theater is mostly attended by elderly people, and they do play movies they seem to be interested in, like Sully and Jackie. One time when I was exiting after a movie, there was a big line filled with elderly people stretching to the length of the lobby for Manchester by the Sea. It has nothing to do with why I'm writing this other than to help you with context.
My dad and I saw Nocturnal Animals weeks ago at Kew Gardens. It is an R-rated film that, without giving too much away, was not only one of the most gut-wrenching films I have ever seen, but it asked timely questions like "would you like to live your life pragmatically or go live up to your fanciest ideals?" Before the movie, there was a trailer for Sing. Turns out Kew Gardens is in fact booked for Sing, and I don't know, considering the type of theater it is, if playing the Sing trailer before a violent, sexual and cerebral R-rated indie film is appropriate. Not as inappropriate as playing the trailer for Nocturnal Animals before Sing, I guess.
Which brings up the question, what kind of trailers would precede Sing at Kew Gardens Cinemas? I don't think Despicable Me 3 counts if it's attached.
| IP: Logged
|
|
Justin Hamaker
Film God
Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004
|
posted 12-20-2016 06:24 PM
Connor, in my opinion the question depends on whether the theatre regularly plays kids movies. If they do, then I would stick with the typical trailers you would play: Despicable Me 3, Cars 3, Beauty and the Beast, Smurfs: The Lost Village, Lego Batman, etc.
On the other hand, if they normally do not play these kinds of movies, I would place things like Hidden Figures, A Monster Calls, Beauty and the Beast, A Dog's Purpose, Born in China, The Eagle Huntress, and so forth. I may even go for something like The Zoo Keeper's Wife or The Space Between Us.
Even if they don't normally play animated movies, the one thing to consider is whether they are playing Sing so the grandparents can take their grandchildren who might be visiting for Christmas. If the expected audience is going to have a lot of children, then I would stick with the more kid friendly movies. Even if they don't expect to play most of those movies they will want to stick with things which are appropriate for kids.
| IP: Logged
|
|
|
|
All times are Central (GMT -6:00)
|
This topic comprises 2 pages: 1 2
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|
Home
Printer-friendly view of this topic