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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Apple In Talks To Collapse Video Release Window Down To Two Weeks (Page 3)

 
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Author Topic: Apple In Talks To Collapse Video Release Window Down To Two Weeks
Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 12-28-2016 02:45 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
I don't even have a college degree and only run a single-screen theater and yet I understand this stuff...how come all these highly paid MBA-types can't get it?
The MBA types can't figure it out because they're myopically fixated on short term cash flow schemes. Make money come in as much of a single big burst as possible. Minimize interest payments on borrowed production and ad money. Make the company's stock price jump a bit. Collect a fat bonus check. The MBA types aren't the slightest bit interested about the long term health of the company, much less the long term health of an entire industry. A bunch of these guys pick up and move from company to company like gypsies.

quote: Mike Blakesley
I haven't seen any others that I care to see again, and even "Sully" is iffy because I didn't love that movie to the point of wanting to see it over and over...I just only got to see it once and wouldn't mind seeing it again, plus I'd like to see some kind of "behind the scenes" that you normally get on a BluRay.
This brings up another sore spot with Blu-ray. The movie studios are not putting in nearly as much work on new disc releases as they did in the past. On average new Blu-ray releases have fewer (if any) extras and bare bones packaging. Pull out some old 2-disc special edition DVD, such as Fight Club, and it will look like a labor of love compared to this bare bones crap. Blu-ray discs rarely contain the movie's trailers, TV spots and other marketing stuff (unlike DVDs of 10-15 years ago). But that's not a big loss since the trailers for new movies tend to suck anyway.

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Tyler Purcell
Expert Film Handler

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From: Van Nuys, CA
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 - posted 12-29-2016 11:09 PM      Profile for Tyler Purcell   Author's Homepage   Email Tyler Purcell   Send New Private Message       Edit/Delete Post 
The revenue streams are diminishing quickly. In 2016 alone, I've witnessed major chains like Best By, Target and Costco, slash BluRay and DVD inventory in half, even more at some locations. This is not simply because the retail business model is failing, it's mostly because people don't want to own anything anymore. People want to watch content on ALL devices without a stupid disk to playback.

The final hold out for all of this is Walmart, they have single handedly kept DVD's alive somehow. I bet the moment they give up, the whole disk industry folds and the only disks available will be limited runs of new content. Even Criterion are doing online streaming because they've had difficulty selling disks. Unfortunately ease of use is more important then the content itself in a lot of ways. The industry is realizing people will watch stuff they normally wouldn't watch, if it's inexpensive and instantly available.

Now, back to your earlier comments Bobby. The studio's could care less about theaters that aren't doing well, it's not their business to care. They only make product and big chains like AMC distribute it. This is why big studios, don't make "indy" films that aren't going to sell well at AMC. The indy industry is it's own world and we as filmmakers, are struggling to survive without these massive theatrical deals the studio's and theaters have worked out.

There are literally a thousand feature films released every year world wide and only a very small percentage is at theaters and only a small fraction of those are at main stream theaters. So "home video" is doing very well right now, if you account for all viewing of content at home. This is why the studio's are trying to capitalize on it, more then ever before.

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Mike Blakesley
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 - posted 12-30-2016 12:12 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Tyler Purcell
The final hold out for all of this is Walmart, they have single handedly kept DVD's alive somehow. I bet the moment they give up, the whole disk industry folds and the only disks available will be limited runs of new content.
That's probably because Walmart's constituency is still using DVD players.

I agree physical media is in a decline but it still accounts for a hefty percentage of sales. Millions and millions of CDs and DVDs and BluRays are still sold every year. They still make LP records, which are a tiny fraction of the total. So I think physical media will be around for quite a while. If volume gets low enough for mass manufacturing to not make sense, there'll be a healthy market for on-demand manufacturing. This is already happening, in fact. Amazon and a couple of the major industry rack-jobbers have MOD departments. (Manufacturing On Demand)

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 12-30-2016 03:46 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Tyler Purcell
The revenue streams are diminishing quickly. In 2016 alone, I've witnessed major chains like Best By, Target and Costco, slash BluRay and DVD inventory in half, even more at some locations. This is not simply because the retail business model is failing, it's mostly because people don't want to own anything anymore. People want to watch content on ALL devices without a stupid disk to playback.
I don't agree with that. First of all, I haven't really seen the amount of shelf space for DVD and Blu-ray shrink at stores like Target and Best Buy. It looks about the same to me. But stores that specialize in selling movie and music discs have been dying off rapidly. I'm still pissed about Hastings going out of business. These failures have nothing to do with people not liking discs. They got put out of business by online merchants like Amazon that don't charge sales tax. Those specialty stores couldn't discount their movie and music discs much. Mall-based stores like Sam Goody's and fye were often charging full MSRP; gotta pay that high mall rent. Video rental stores got put on death row by Redbox kiosks and then executed by Netflix. Again, this was about VERY LOW PRICE, not convenience.

For watching movies at home, I still very much prefer using Blu-ray discs and watching on a huge TV screen. The audio-video quality is far better than cable or streaming options. That still holds true even with my Internet service upgraded to a 25 megabit connection. The thing killing off my movie buying habits is all about the quality of the movies themselves, not how they're viewed. I couldn't care less about watching a movie on my smart phone via "the cloud." I'll use my portable device to watch short videos like Fail Army on YouTube.

quote: Tyler Purcell
Now, back to your earlier comments Bobby. The studio's could care less about theaters that aren't doing well, it's not their business to care. They only make product and big chains like AMC distribute it. This is why big studios, don't make "indy" films that aren't going to sell well at AMC. The indy industry is it's own world and we as filmmakers, are struggling to survive without these massive theatrical deals the studio's and theaters have worked out.
It isn't just "little guy" theaters being hurt by this nonsense of shrinking theatrical windows. All of the big theater chains aren't operating on big profit margins. They try to incorporate new things like stadium seating and nearly go broke doing so. AMC went bankrupt in 1999. The chain we know as Regal Entertainment Group was built on other bankrupt or struggling chains (Act III, Edwards, Cobb, RC, United Artists). Even Regal itself filed Chapter 11 in 2001 due to being badly over-extended. Philip Anschutz bought up everything in 2002. Carmike Cinemas went bankrupt in 2000 and exited bankruptcy in 2002.

The conversion to digital would have bankrupted these big chains if not for the profit-sharing programs the studios implemented for several years to help subsidize equipment purchases. The studios aren't doing that anymore. Yet new, expensive trends are already rolling through movie theaters: dine-in movies, big recliners, laser-based projectors, next-gen surround sound.

quote: Tyler Purcell
There are literally a thousand feature films released every year world wide and only a very small percentage is at theaters and only a small fraction of those are at main stream theaters. So "home video" is doing very well right now, if you account for all viewing of content at home. This is why the studio's are trying to capitalize on it, more then ever before.
I define doing well as making more money and selling more product. That is not happening on home video. The home market is only doing well in terms of content choices for viewers. There is a glut of content available to watch on TV, and far from just movies either. If anything it looks like Hollywood movies are taking a back seat to original TV series. That's certainly the case on Netflix, Amazon Prime, Hulu and HBO GO. Binge watching is a household term, but you don't binge watch a movie.

With the glut of content available to watch some premium service of high priced $50 movie rentals is going to get lost in the crowd pretty easily, especially when there's so much other good stuff to watch for next to nothing.

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Mike Blakesley
Film God

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 - posted 12-30-2016 06:30 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Tyler Purcell
The studio's could care less about theaters that aren't doing well, it's not their business to care.
Oh they care very deeply if you owe them money.

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Timothy Eiler
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 - posted 01-03-2017 03:30 PM      Profile for Timothy Eiler   Author's Homepage   Email Timothy Eiler   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
Oh they care very deeply if you owe them money.
I actually had a print put on hold because i owed a Studio less that a dollar

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Martin Brooks
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 - posted 01-15-2017 09:47 PM      Profile for Martin Brooks   Author's Homepage   Email Martin Brooks   Send New Private Message       Edit/Delete Post 
quote:
This brings up another sore spot with Blu-ray. The movie studios are not putting in nearly as much work on new disc releases as they did in the past. On average new Blu-ray releases have fewer (if any) extras and bare bones packaging. Pull out some old 2-disc special edition DVD, such as Fight Club, and it will look like a labor of love compared to this bare bones crap. Blu-ray discs rarely contain the movie's trailers, TV spots and other marketing stuff (unlike DVDs of 10-15 years ago).
I predicted this a long time ago when Blu-ray didn't grow as fast as it should have. Blu-ray was actually down in 2015 as compared to 2014. It grew very slightly in 2016 (+2.28% in revenue and +2.63% in units), but there was an extra selling week. Blu-ray (in the U.S.) had only a 37.1% physical market dollar share and a 24% unit share. It's incredible after all this time that DVD still does 76% of the units. Only about 8 titles a week sell more Blu units than DVD units. Because of that, I knew that the studios would reduce investment in Blu when it came to deluxe packaging, extras, restorations, etc.

The fact is that the masses don't give a crap about quality. Yes, they buy their big screen 4K TV's, but they keep them in store blast mode and watch DVDs on them. I probably posted this before, but I help people out in my apartment building with their installations. Up until the cable companies started auto switching to the HD channel, most were watching the SD channel. We have Time-Warner and RCN in the building and RCN doesn't auto-switch or even put up a message stating that there's an HD channel. I proudly show people the HD version of a channel and say, "see what it's supposed to look like?" and most don't give a crap. I then use a calibration disk to visually set color, contrast, etc., and they hate it. They're too used to the over-bright, over-contrasty and over-saturated image of store blast mode.

I do agree with Bobby on most other points. If you reduce windows, you kill the theaters. Oh sure, a few will survive just like most cities still have one or two legitimate theatres. Those will play the comic book movies and Star Wars. Once you kill the theaters, everything becomes "made for TV", as Bobby says. Want to see what's that like? Look at what's available on Netflix or Hulu.

The execs want day and date because it improves cash flow and they think it reduces marketing costs. They think it will up the stock price, which ups their bonus. But it will kill their businesses in the long run. They don't care because no movie exec expects to have their job for very long. But their Boards should be recognizing that this will really hurt them in the long run. And if the theaters permit this (and they could stop it easily by first not showing any film that has a short or no window and later by not showing any film from a studio that has any film that does this) they're completely nuts, although many are doing so badly, they might not care.

Think media businesses can't be killed? The U.S. record business (including downloading and streaming) is now less than one third its former peak size, adjusted for inflation. And in spite of the hype of streaming and vinyl, it's still declining.

In the first quarter of 2016, AMC had a record quarter. How did they do? The net earnings per location per day was $808 (up from $176 in Q1 2015). They only sold an average of 105 tickets per screen per day (up from 91 Q1 2015). That seems disastrous to me. No wonder they're putting lounge seating in so many theaters. No one is showing up anyway.

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Brad Miller
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 - posted 01-16-2017 04:28 AM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Martin, do you also disable that hideous 120Hz mode? [Wink]

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Lyle Romer
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 - posted 01-16-2017 06:24 AM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
Martin's experience with building mates is typical. All kinds of stories from friends that go into their neighbors house and find them watching SD on HDTVs. There are a lot of restaurants that have SD stretch-o-vision running on HDTVs.

The vast majority of people don't know and/or care about image quality as long as it looks better than Super Mario Bros. on a Super Nintendo.

4k at home is stupid because at the size and viewing distance of 99% of TVs, a human can't see the difference. Any perceived quality improvement with 4k material is due to less "effective" compression. Essentially, if 2k was produced at the same data rate with the same compression scheme as 4k, the 2k would look just as good in 99% of situations.

And HDR is really pointless for the general public. An uprezzed DVD looks more than fine for at least 70% of people. Brad pointed out the 120Hz mode. Almost every home I walk into is watching that crap. I normally grab the remote and turn it off. I don't know how anybody thinks that looks good. It makes everything from movies to The Weather Channel unwatchable.

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 01-16-2017 09:49 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Martin Brooks
The fact is that the masses don't give a crap about quality.
I think the real fact is most people are seriously illiterate when it comes to working with digital technology. Some HDTV sets can be a bit of chore to set up properly due to poorly designed menu screens. But most users don't even bother digging into those menus in the first place. They don't understand any of the technical aspects of digital imagery. Terms like "native resolution" or "aspect ratio" go right over their heads. Just look at all the vertical video we see from mobile phones posted onto YouTube or social media. That's a clear sign of the widespread technological illiteracy present in our society.

quote: Lyle Romer
4k at home is stupid because at the size and viewing distance of 99% of TVs, a human can't see the difference.
I disagree. When you actually see properly photographed material played in native 4K resolution the difference is pretty noticeable. I think the difference is comparable to the resolution bump you see with a movie filmed in 5/65mm and presented on 70mm film versus that of a 35mm presentation.

Sure, if the TV screen is too small and/or the viewing distance is too far then it will be tough to tell the difference between 2K and 4K. I've heard these same arguments a long time ago regarding 1080p and 720p.

The main failing of 4K is lack of truly native 4K content. Most of the titles on the new Ultra HD Blu-ray format are mere blow-ups from 2K material. Lowering compression levels or sprinkling in some "HDR" doesn't make the content "4K." It's still just 2K material.

I'm struggling to see the point of adding HDR, other than it just being another sales bullet point to convince someone to upgrade to a new TV set. When you look at how movies and TV shows are color graded, often with color levels seriously desaturated, degraded and dirtied up with some harsh looking "style" it runs counter to expanding the gamut range of a TV monitor. These days HDR seems to be mostly about adding more shades of gray.

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Evans A Criswell
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 - posted 02-17-2017 08:27 PM      Profile for Evans A Criswell   Author's Homepage   Email Evans A Criswell   Send New Private Message       Edit/Delete Post 
To chime in -- I've changed quite a bit in what I watch and where I watch it. I saw hundreds of movies in theatres from summer 1997 to spring 2006 and loved the large high resolution image that I could not get at home. My first HDTV in 2002 was one of those 57 inch rear projection sets that operated at 1080i and is now considered to be large and clunky (I had to give it away to get rid of it!). In spring 2010 I got a 55 inch Samsung 8000 flat panel and it, within a month, totally changed how I used the TV and how I watched things. I no longer wanted to mess with discs and just wanted to make everything into a file to be placed on the computer hooked to the screen so I could just click a file to play without dealing with inserting and removing discs, waiting for annoying menus, etc., especially for TV show episodes and music videos. After my movie watching slowdown of 2006, the main thing I collected on DVD were TV shows of interest and many music video compilations. As for Blu-Ray, I never invested in it as I did DVD because I did not want to suddenly have the urge to buy all my best-loved movies yet again on another type of media, especially since in 2006, my brain was becoming a bit "untuned" to watching movies. I have only bought 3 Blu-Ray discs that have never been played (Spirited Away, Howl's Moving Castle, and Velvet Goldmine). I bought a Blu-Ray drive for a computer back in 2012 and I've never even bothered to put it in a machine yet. That's how high it is on my priority list. Most of the stuff I watch at home on my TV and computer screens are music videos (I have a random player script that will play them randomly, which is great for background since the collection is large) and TV shows that I liked as a kid and young adult: The Three Stooges, Laurel and Hardy, tons of classic cartoons, Monty Python's Flying Circus, and some others. The TV doesn't get used that much and I'd say it spends 80 or 90 percent of the time playing music videos from the 80s and 90s which aren't even HD (they are all converted to 480p or 576p25 as appropriate).

As for people being ignorant about technical things, I think it's even worse than it was in the 1990s when I saw stretched video everywhere on widescreen sets. More often now, I see vertically squished video (16 by 9 squished to approximately scope ratio with black at the top and bottom with everything looking fat). Why? I see this in restaurants and bars everywhere. How do you even do this and why don't they notice it and fix it?

I hate the default settings on TVs. I calibrated the inputs on my set that I used and a couple of months ago, used the 4th HDMI input that I'd never used before, and was watching a Three Stooges episode and something just seemed very off about it. A zoom in or out was unbelievably smooth but it hesitated along the way. The epidode was inverse 2:3 detelecined to 24 fps for encoding into H.264. I checked the menu and sure enough, everything was set to default and I had to quickly adjust everything to be like the other inputs. That smooth zooming and panning gets my attention in a very bad way (the 120 Hz mode that Brad mentioned earlier). I never want any of that crap turned on, but all of the fake smoothness and flesh tone correction and crap is on by default.

I really have no idea how movie resolution and appearance in the theatres compare to home because I've only seen 3 digital presentations that I'm aware of: Borat, Penelope, and Tron Legacy (3D). With Penelope, I could see the pixels if I tried because the screen was large and I was about 1 height away. With the other movies I was farther back. On my home set (1080), I cannot see the pixels unless I get really close. The grading scheme I had for theatres on my web site is pretty much irrelevant for digital and I never plan to evaluate theatres again that way.

YouTube is another competing source of videos. Hours can be spent watching videos on so many different topics. They tend to be short, which matches the attention spans of most people nowadays. There is something to be said for that, and I believe many people these days just don't want to commit to watching a 90 minute to 2 hour movie in the days of availability of tons of 1 to 15 minute videos to watch. It's a different world and the younger generation seems to have little time to commit to anything that takes a long time to watch.

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Bobby Henderson
"Ask me about Trajan."

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 - posted 02-18-2017 05:37 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Evans A Criswell
As for people being ignorant about technical things, I think it's even worse than it was in the 1990s when I saw stretched video everywhere on widescreen sets. More often now, I see vertically squished video (16 by 9 squished to approximately scope ratio with black at the top and bottom with everything looking fat). Why? I see this in restaurants and bars everywhere. How do you even do this and why don't they notice it and fix it?
That would be one of the worst examples of "Stretch-O-Vision." I agree it is pretty common. The ingredients: the chosen TV signal is 4:3 SDTV, but it down-sampled from a 16:9 HD source. The TV station chooses to letterbox the down-sampled result. Shown normally this image would be window-boxed, a 4:3 letter-boxed image bracketed by black pillars. But the end user just applies whatever stretch setting is available, and voila! You have what sort of looks like a 'scope ratio image, but one that is stupid looking stretched and very soft. It pains me to see people accepting that kind of crap as "normal" for TV viewing.

I personally think we're at the point where SD TV signals just need to be eliminated. There's no need for them anymore. They're a complete waste of bandwidth.

I also hate the default settings on HDTV sets. They usually have all the 120Hz motion-flow crap turned on at full blast. The color, contrast and brightness settings are often set at "torch" mode. I've had to fart around with settings on all the inputs for every HDTV set I've owned. Here's an idea. Since these devices are intended to be sort of disposable (investors want us buying a new one every couple or so years) maybe we could create a user profile in "the cloud" storing the settings we prefer and instantly apply them to a new "smart" TV set. It would be similar to signing into one's Google account.

Smart phones have really dumbed down the public in how video is treated. Most people just suck at it. They shoot vertical video and then don't understand why it won't fill their computer screens or TV screens. And then they have the audacity to blame the problem on the phone manufacturer when the problem is 100% their own damned fault! YouTube isn't helping this. I think social media apps are making matters worse. I've never tried using the Facebook Live feature, but I was told you can't shoot horizontal video with it. That just makes the feature a piece of shit.

quote: Evans A Criswell
I really have no idea how movie resolution and appearance in the theatres compare to home because I've only seen 3 digital presentations that I'm aware of: Borat, Penelope, and Tron Legacy (3D). With Penelope, I could see the pixels if I tried because the screen was large and I was about 1 height away. With the other movies I was farther back. On my home set (1080), I cannot see the pixels unless I get really close. The grading scheme I had for theatres on my web site is pretty much irrelevant for digital and I never plan to evaluate theatres again that way.
My frequent complaint is way too many theaters have SOFT focus. The specs for d-cinema may be superior to Blu-ray disc. But if the picture is knocked a little out of focus it kills the extra color depth and contrast. When I watch a movie via Blu-ray disc on my 65" TV set it usually looks great. I can see lots of fine, very sharp detail. 4K is even better, provided you can actually get some real 4K material to play.

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Frank Cox
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 - posted 02-18-2017 05:59 PM      Profile for Frank Cox   Author's Homepage   Email Frank Cox   Send New Private Message       Edit/Delete Post 
I have never in 40-odd years bought a computer monitor that didn't come with its brightness set to "boil". Any time I replace my monitor I end up spending a week cranking settings up and down until I eventually get it perfect. But I don't think most people would put in that kind of time. They must need sunglasses to read their screens.

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Martin Brooks
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 - posted 02-18-2017 06:00 PM      Profile for Martin Brooks   Author's Homepage   Email Martin Brooks   Send New Private Message       Edit/Delete Post 
Physical media is off to a really bad start this year: DVD is down 21.14% in revenue (in the U.S.) and Blu-ray is down 27.39% in revenue and 19.25% in units as compared to last year.

I don't have streaming and downloading numbers so I can't tell whether this is a big shift from physical to virtual or whether people are starting not to give a crap about movies in general and are watching YouTube videos and web-only TV shows instead. I know that I sometimes have trouble finding a film to see theatrically because there's so much crap playing.

IMO, the ubiquity of movie content is destroying its perceived value. But I have to admit that my own Blu-ray purchases have declined substantially as well because if I don't think I'm going to watch a movie more than twice, I won't buy it on Blu unless it's a bargain basement price and sometimes not even then because I am out of room.

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Joe Redifer
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 - posted 02-18-2017 07:46 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
quote: Evans A. Criswell
To chime in --
Please tell me you still look the same and wear that same shirt. And if you don't, please never change your avatar.

The loss of physical media makes me sad. If I don't pay an internet bill, I can't watch stuff. I like owning stuff that I can watch without connecting to the internet. UHD Blu-ray or whatever they're calling it is a horribly realized format. Like Bobby says most of it's just upscaled 2K. It's also horribly marketed. Nobody knows about it. I'm sure it's probably too expensive as well. As I type this Jen is in the room on the other side of the house watching The Accountant starring Ben Affleck that she rented from Redbox and the subwoofers are shaking things. Sounds like being an accountant is full of action and adventure. I have no interest in the movie because accountants are boring and Ben Affleck even more so.

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