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Author Topic: What will the market bear
James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006


 - posted 05-03-2017 12:44 PM      Profile for James Westbrook   Email James Westbrook   Send New Private Message       Edit/Delete Post 
Baahubali 2 is considered a "tent pole" movie in India, and the movie was highly anticipated as we were getting calls for it well over a month ago.
The pricing for these titles have usually been high, but the number of screenings have been low. We have often only ran three showings total for a whole weekend. usually the Telugu version in my market.
Odd thing is we have ran a few of these titles an entire week on full schedule with regular admission, including discounts for seniors and matinees, only to play it to an empty house.

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Mike Rivest
Expert Film Handler

Posts: 185
From: Montréal QC Canada
Registered: Nov 2009


 - posted 05-03-2017 07:10 PM      Profile for Mike Rivest   Email Mike Rivest   Send New Private Message       Edit/Delete Post 
$23 for a movie in Montgomery, AL, Do they think this is New York?

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-03-2017 08:57 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I was just thinking, when I first went to work at this theater the adult price was $1.75. It went to $2 and that's where it was when we bought the place. Today we're at $7.75. I used this inflation calculator and it said $2 in 1979 is worth $7.36 today...but today we have 5.1 sound, digital projection, newer seats, and we get movies much sooner than we did back then, so I think a ticket here is worth the extra 39¢.

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Martin Brooks
Jedi Master Film Handler

Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002


 - posted 05-03-2017 09:04 PM      Profile for Martin Brooks   Author's Homepage   Email Martin Brooks   Send New Private Message       Edit/Delete Post 
quote: Geoff Jones
I would not pay $25 to see a new Star Wars movie at the cinema.

I would happily pay $25 to see the original Star Wars film at the cinema.*

I am thinking about paying $25 (per ticket) to take my daughter to see Titanic at the Littleton Alamo Drafthouse this summer. (The price includes brunch and drinks) I'm on the fence, but if it's the only way I can show her that film on the Big Screen, I may do it.

There are actually a number of movies I would pay ~$25 to see on the Big Screen, especially to take my kids to see them for the first time.

Geoff

*Not the Special Edition. I would not watch those even if you paid me $25.

Kids don't give a crap which edit of Star Wars they see. In fact, they even like the prequel trilogy AND they even like Jar Jar. My 8-year-old grandson is a big Star Wars fan, but he read kid versions of the stories before his parents would let him see the films. He knows every character no matter how minor and every plot line and he's very into building Lego models of all the ships.

He watched the Blu-ray of Episode I at my place and loved it. Every time JarJar did something really stupid that made me cringe, he cracked up laughing. Personally, I think the prequels had miserable writing and character development and at the same time they had this story about a little boy and an inane Jar Jar, you had political complexities and trade federation machinations that most young kids couldn't possibly understand. Which leads one to wonder who Lucas thought he was writing this for. And then there was the acting.

Since then, he's seen all the first six films, but his reactions prove to me that all the trivialities that the fanboys and geeks complain about really don't matter one iota with the possible exception of the Han shooting first change.

The originals probably won't be released in Lucas' lifetime, but even if they were, I guarantee you the geeks will complain anyway. Something will be slightly different than the way they remember it (even though most of them never saw the films before the special editions) or they'll claim the color timing is different than the way they remember seeing it in the theatre 40 years ago. Or, they'll complain that the surrounds are mono, since the original films were never mixed for split surround. Etc.
---
The AMC Empire in NYC charges about $25 for the Dolby Vision screen (not including any food or drink, which are also at NYC prices). Regular theaters are around $15-$16 now. There is a small arthouse near where I live outside of Manhattan that charges around $8 before 5pm weekdays and I think $10 or $11 otherwise.

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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99


 - posted 05-03-2017 10:44 PM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
quote: Mike Rivest
$23 for a movie in Montgomery, AL, Do they think this is New York?
Dropping down to $16.50 adults and $11.00 for children all shows starting Friday.

Only $10.25 adults, $9.00 seniors and $7.25 children for the non-3D non-Big D version of Guardians of the Galaxy.

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Pravin Ratnam
Jedi Master Film Handler

Posts: 844
From: Atlanta, GA,USA
Registered: Sep 2002


 - posted 05-17-2017 03:31 PM      Profile for Pravin Ratnam   Email Pravin Ratnam   Send New Private Message       Edit/Delete Post 
Justin, the reason the Telugu and Tamil versions are priced higher is because the movie is South Indian. The filmmaker and the main actors are Telugu. It was filmed simultaneously in Tamil. And then dubbed prints are available for Hindi audiences. Also, a lot of the young engineers and IT people who come here are South Indian in origin and probably more willing to put up money for this movie. I have had some relatives go see this movie at those prices in atlanta. (The original Telugu version).

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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000


 - posted 05-17-2017 03:54 PM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
quote: Martin McCaffery
It would be illegal to do this with open captions, wouldn't it? I certainly wouldn't put it past someone to try.
You mean the movie in one foreign languages with subtitles in another? Interesting question: if a customer who does not know either language came to the box office and asked for subtitles and/or audio description in English, would the theater be in breach of DDA regulations if it couldn't provide them?

The first movie theater I ever worked at was in a suburb of south London that had a large Tamil population. They rented our largest screen (824 seats) for their shows, either for a midnight show on Saturday, or mid-morning on Sunday, depending on whether the film was child-friendly or not. The place was always packed, and that rental frequently kept our heads above water when the regular Hollywood stuff playing that week was underperforming. The prints were all unsubtitled, and the organizer explained to me that the cost of having a three-hour movie in an obscure language subtitled into English was so high that it was never going to happen, given the number of native English speakers who would ever come to see it, sadly.

Not that you needed subtitles to follow the plot, though. They all went roughly like this:

- Pretty girl wants to marry inoffensive boy
- Pretty girl's father doesn't like inoffensive boy's family, and wants her to marry a gross and disgusting (and sometimes criminal) sleazeball from a family he does like.
- Pretty girl and inoffensive boy elope
- Father and sleazeball set off in pursuit
- EITHER father and sleazeball end up dead as the result of sleazeball's criminal connections, OR father realizes the error of his ways and relents.
- Boy and girl live happily ever after.

A lavish song-and-dance number usually intersperses most of these bullet points.

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Harold Hallikainen
Jedi Master Film Handler

Posts: 906
From: Denver, CO, USA
Registered: Aug 2009


 - posted 05-17-2017 05:39 PM      Profile for Harold Hallikainen   Author's Homepage   Email Harold Hallikainen   Send New Private Message       Edit/Delete Post 
On captions, in the US, a theater only has to provide captions that are delivered with the movie. If the DCP does not have captions, the theater does not have to provide them. Captions can be either closed or open. Open captions can run all the time or on request. More info at http://ftp.uslinc.com/ftp/MultiProduct/Accessibility/NewAccessibilityRequirements_170119.pdf .

Harold

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Mike Spaeth
Phenomenal Film Handler

Posts: 1129
From: Marietta, GA
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 - posted 05-17-2017 05:47 PM      Profile for Mike Spaeth   Author's Homepage   Email Mike Spaeth   Send New Private Message       Edit/Delete Post 
Telugu movies especially usually command higher than normal prices. For the Thursday night premiere shows on 4/27, theatres were getting as high as $43 for a IMAX ticket.

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Allan Barnes
Expert Film Handler

Posts: 108
From: GRAND BEND, ONTARIO, CANADA
Registered: Mar 2009


 - posted 05-18-2017 06:20 PM      Profile for Allan Barnes   Author's Homepage   Email Allan Barnes   Send New Private Message       Edit/Delete Post 
I saw this trend 10 years in Toronto... second run discount Triplex begin showing Indian Films at $15-$20 per person AND selling out on weekends. They out grossed nearby Cineplex and Rainbow cinemas... today Cineplex saves two screens each week for the HIGHLY PROFITABLE Indian market.

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Manny Montes
Master Film Handler

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From: United States
Registered: Feb 2010


 - posted 05-18-2017 08:34 PM      Profile for Manny Montes   Email Manny Montes   Send New Private Message       Edit/Delete Post 
From what I heard they basically knew that they could set the price and it would still sell out (and it did at most the theaters I checked). The production seemed actually quite impressive for this film and marks a new level in Indian filmmaking. I used to work at a theater that did bollywood film and any time a film in Telugu came out, it was insane. There is a die hard crowd for these films, we would have people who would drive 2 hours and bring their entire extended family to see the movie.

There was an article that talked about it and it had:
1 full year of preproduction
25 artists who created 15,000 storyboard sketches
380 shooting days over 3 years
2,000 stuntmen
Thousands of costumes, weapons and props

In some cinemas in india they were forcing guests to buy the ticket as part of a combo pack that included food and a drink, the ticket couldn't be bought separately.

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Frank Angel
Film God

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From: Brooklyn NY USA
Registered: Dec 1999


 - posted 05-25-2017 10:26 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
Wow, if an exhibitor tried that with a US studio's release, he'd find himself in shackles and a bevy of studio lawyers dismantling his theatre brick by brick and selling them to the highest bidder.

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Timothy Eiler
Expert Film Handler

Posts: 126
From: Litchfield , Minnesota, USA
Registered: Mar 2000


 - posted 05-26-2017 12:32 PM      Profile for Timothy Eiler   Author's Homepage   Email Timothy Eiler   Send New Private Message       Edit/Delete Post 
quote: Manny Montes
In some cinemas in india they were forcing guests to buy the ticket as part of a combo pack that included food and a drink, the ticket couldn't be bought separately.
I think the studios would then want a cut of the entire sale. Not just the portion you allocate to the admission Unless you gave them separate tickets in the Combo

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Frank Cox
Film God

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From: Melville Saskatchewan Canada
Registered: Apr 2011


 - posted 05-26-2017 01:45 PM      Profile for Frank Cox   Author's Homepage   Email Frank Cox   Send New Private Message       Edit/Delete Post 
"non-optional charge" is mentioned in the exhibition contracts. So if you have something like paid parking, you are supposed to share that revenue as well.

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Frank Angel
Film God

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From: Brooklyn NY USA
Registered: Dec 1999


 - posted 05-27-2017 11:43 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
The studios have always been pissed that they can't get a % of the concession sales. They salivate just at the thought of it, but they lost a lawsuit I believe around the time of the Paramount Consent Decrees trying to get a piece of that popcorn and soda pie. Their argument being, no one is coming to your theatre because you are selling junk food. The only reason they are there is because of our movie...we should get a piece of your concession profit. Actually, it seemed to be a fairly valid argument. I was surprised that the courts came down against the studios on this one (Disney, I believe was at the head of that pack...no surprise there) given how many of the studios vs. exhibitors court cases were won by the studios, even when the exhibitors seemed to have stronger positions.

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