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This topic comprises 5 pages: 1 2 3 4 5
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Author
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Topic: AMC Joins The Subscription Service Wars
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 08-07-2018 09:54 PM
We saw the advantage of a subscription service way back in 1995 when we offered our Movies, Movies, Movies, Club Discounts. Patrons bought voucher books of 10 vouchers at $2 off full ticket price. To make it work, we realized it couldn't been seen as something restrictive, so we made it so the buyer could use those 10 vouchers any way they liked -- see ten films any time they wanted or take 10 people to 1 film or any variation of their choice. The voucher was presented at the boxoffice and it redeemed a ticket at the Club price. The vouchers were good for a year. The voucher book also contained coupons for 2 free medium popcorns and 2 medium free sodas. The incentive for the patron was the obvious $$ discount with few restrictions; for us, it fulfilled our mission to encourage more people to see great films.
What we discovered was, as much as our mission was to present the best critically acclaimed, many times off-beat gems...a mix of foreign, independent and under-marketed and overlooked but exceptional titles by the multiplexes, it turned out that for every voucher a patron didn't use to buy a ticket, at the end of the year, we had that money and the studio didn't. When a voucher was used to redeem a ticket, the studio got their 35% to 55%; when a voucher expired unused, we got to keep the full ticket price. As much as it was antithesis to our mission to get more people to see good cinema, you couldn't help wishing more of them wouldn't use all their vouchers!
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Marcel Birgelen
Film God
Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012
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posted 08-08-2018 06:28 PM
It obviously depends on your local jurisdiction, but general accounting rules regarding gift cards that represent a monetary value imply, that you don't have to pay sales tax or VAT on it, until those get redeemed. Technically, it's not even a sale, there is no revenue (yet), unless you charge a "service fee", in that case the service fee is revenue and subject to normal taxation. A gift card or voucher is merely a promise to deliver goods and/or services in the future.
Also, technically, any gift card should end up on your ledger as "Short-term debt", because the debt can be potentially claimed at any time, even though some of those gift cards/vouchers might never be redeemed.
Regarding expiry dates on vouchers, there seem to be lots of differences between jurisdictions and often the legal status is pretty much in limbo. I think, there should be a possibility to expire gift cards/vouchers after a reasonable amount of time, like 5 years, even if it's just to keep the short term debt on your balance from accumulating.
quote: Mike Blakesley Well I don't know how anybody else does it, but here, we're taxed on the income when we get it, but that's where it ends.
In most acceptable accounting schemes, you're taxed as soon as you write the invoice or receipt, even though you might not have seen any money yet. Luckily, in "consumer retail" this usually matches up with when he/she gets the goods or services. This might obviously not be true for most electronic payments.
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This topic comprises 5 pages: 1 2 3 4 5
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