my profile | my password | search | faq & rules | forum home

» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Tell me about your revenue stream from commercials :-) (Page 2)

This topic comprises 2 pages: 1  2

Author Topic: Tell me about your revenue stream from commercials :-) Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 10-22-2019 12:51 PM                        It's going to vary by owner. Most if not all of the chain cinemas show pre-movie ads, and I would guesstimate that at least half (or more) of the smaller companies do as well. I'd guess that the smaller the company, the more likely that they don't show ads at all, or if they do, they are produced in-house. We're a small company, but we do show ads that are produced by the ad company.  |  IP: Logged James Wyrembelski Expert Film Handler Posts: 114 From: Beaverton, MI, USA Registered: Sep 2015 posted 10-22-2019 07:28 PM                     We are also small as well. I go through an ad agency that takes care of the work for me. They can do much more of a professional job than I could.  |  IP: Logged Asbjorn Rossau Film Handler Posts: 14 From: Elsinore, Zealand, Denmark Registered: Sep 2019 posted 10-23-2019 04:45 AM                        Hey James Interesting! How is the content delivered: - On Harddrive as DCP - Via a dedicated DCP media server controlled by Pecan Pie - or from a separate projector and PC What revenue do you get out of it at the end of the day? And what initial expenses did your setup require that you had to pay upfront?  |  IP: Logged Sarah Treichel Film Handler Posts: 12 From: Fort Kent, ME USA Registered: Apr 2019 posted 11-03-2019 10:57 PM                     For those who work with Screen Vision Media or someone similar, do they take care of getting permissions from distributors? I ask because some licensing agreements state that screen advertising must be shown before the lights go down or before the movie's scheduled start time, but I think Screen Vision ads play when the lights go down. Some contracts say you have to tell them about any rolling stock you intend to show and at least one expressly prohibits anything but soundless slides, unless permission is obtained from the distributor beforehand. Do your agencies take care of that for you?  |  IP: Logged Asbjorn Rossau Film Handler Posts: 14 From: Elsinore, Zealand, Denmark Registered: Sep 2019 posted 11-13-2019 03:46 AM                        In Denmark, there are no restrictions on what kind of self-made-self-promoting-ads you show on the screen, alongside the regular ad-reel. It sounds like interesting reading, could you share these licensing agreements?  |  IP: Logged Justin DEntremont Film Handler Posts: 7 From: Campbellton, NB, Canada Registered: Jul 2018 posted 11-21-2019 02:41 PM                     So we're a 3 screen independant. We run a loop for 15min prior to showtime. This runs off a standard off the shelf 10 year old $125 Windows computer that's on a shelf in the rack, and is fed into the projector via HDMI or DVI. The playback server has a 15min "black" sequence at the start of each playlist, which switches to the signage computer input when it starts, and back to the playback server after the 15min are up. These computers all run a digital signage software called Rise Vision. While it has a whole lot of functionality that we don't use (templates, social media widgets etc), under the hood it's a system that shows HTML webpages, and allows you to schedule and target them for certain times and certain screens. We have it setup with 2 parts: 1. We have built a number of in-house custom coded HTML pages that interface with Veezi, our POS system, to get real-time data about what is going on in the theatre (what is playing next on this screen, how many tickets left for this show, how long until it starts, what else is also playing on other screens, what movies are coming soon etc etc). There's 3 different information pages like this. 2. A "Google Slides" presentation embedded as an HTML page, with still slides. This allows us to update the slides instantly, from anywhere. We do up the graphics, save as a Jpg, and just drop that into the Google Slides show. For approx. $35/week, we sell blocks of 6 slides, which show for 5 seconds each. It's up to the advertiser to decide if they want a single slide shown for 30sec, or 6x5 sec. We do all the graphic design in house. Here's what it looks like when all put together (you will have to "zoom out" in your browser if your screen is less then 1080p): http://preview.risevision.com/?type=schedule&id=61ff8549-f384-4834-a65c-bd093a09b1e0&_ga=2.65064494.1629043772.1574367300-1424474083.1570567211&showui=false If anyone is interested using RiseVision software or using our webpages which live update with data from Veezi don't be shy to reach out, be glad to help.  |  IP: Logged Asbjorn Rossau Film Handler Posts: 14 From: Elsinore, Zealand, Denmark Registered: Sep 2019 posted 11-25-2019 06:03 AM                        Hey Justin How much do you pay RiseVision per month for the software? Could you do the integration to the playback server yourself? Best regards Asbjorn  |  IP: Logged Justin DEntremont Film Handler Posts: 7 From: Campbellton, NB, Canada Registered: Jul 2018 posted 11-26-2019 12:16 AM                     Currently Rise Vision is free, though starting December 31st, 2019 they're removing 95% of the functionality from the free version. The paid version is $10/month per screen. I believe I may have a way to continue using it for free (in a slightly different manner), but we shall see. You can't run it directly on the playback server, you require another computer, but this doean't have to be anything fancy at all. A 10 year old computer from eBay etc. is more then enough. I'm currently using older model Lenovo Thinkcenter desktops which I got off eBay for about $100 each. These Lenovo computers connect directly to the DVI input's on the projector using a DVI cable, or DisplayPort to DVI adapter. I will note, these computers do require an internet connection to function, but this isn't a problem for us as there is internet available on a switch in each projection booth. On the playback server, each playlist begins with (after turning on the bulb etc) a 15min "black" placeholder. At the start of this clip, commands are sent to the projector to switch to the DVI input, and the sound system to switch to the non-sync input connected to this computer. Once the 15min black clip is done, the commnads are sent to switch the projector and sound system back to the playback server input. See image below for an example playlist. I'm not sure what kind of playback server you have (we have Doremi servers), but we have done the entire integration (Adding the new automation commands etc) ourselves, so it's definitely doable if you're good with computers.  |  IP: Logged Asbjorn Rossau Film Handler Posts: 14 From: Elsinore, Zealand, Denmark Registered: Sep 2019 posted 11-26-2019 12:28 AM                        Thanks :-) A quiet simple and smart way to execute. Please keep us posted if the free version of Rise Vision is still durable after the strip down next year. Thanks  |  IP: Logged

All times are Central (GMT -6:00)

This topic comprises 2 pages: 1  2

Printer-friendly view of this topic

Hop To: Select a Forum: Category: Operations -------------------- Digital Cinema Forum Film Handlers' Forum Large Format Forum Ground Level Feature Info, Trailer Attachments & REAL Credit Offsets Category: Community -------------------- Film-Yak Film Handlers' Movie Reviews The Afterlife Bob Maar's Joke-A-Thon Category: Classified -------------------- Equipment and Supplies Wanted/For Sale Help Wanted/Seeking Employment Category: System -------------------- Software Beta Testing Forum

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.