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Author Topic: Why do new trailers seem to debut in theaters LAST? Scott Jentsch Phenomenal Film Handler Posts: 1061 From: New Berlin, WI, USA Registered: Apr 2003 posted 11-01-2019 01:25 PM                        I like the idea of theater-exclusive trailers. Put the teaser at the end of the online and TV distribution trailers that says "check out the exclusive trailer at a theater near you". Maybe NATO could work on that? (ducks)  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 11-02-2019 08:41 PM                     Although trailers in theaters haven't been quite as impactful ever since it became standard practice to keep the lights up during them.  |  IP: Logged Scott Jentsch Phenomenal Film Handler Posts: 1061 From: New Berlin, WI, USA Registered: Apr 2003 posted 11-05-2019 05:07 PM                        Theaters around here have the lights up for the promo pre-show material, but then lower them for the trailers. We're dominated by Marcus, but the one Emagine nearby also does the same. It's been quite a while since I've been in an AMC or Regal, so I don't know if it's chain-by-chain thing. Unlike Brad, I believe that good showmanship includes playing the trailers at full volume, with all channels driven. While I wish that theaters still had curtains to draw, I can't even find a theater that uses masking around here (the Movie Tavern that just opened uses constant-width screens, so letterboxed movies it is--ack!), so curtains are too much to expect from a showmanship perspective...  |  IP: Logged Frank Cox Film God Posts: 2234 From: Melville Saskatchewan Canada Registered: Apr 2011 posted 11-05-2019 05:27 PM                        I don't play trailers at full volume. They are too far loud. Trailers are recorded far louder than the movie and will blast the customers out of their seat if they were played at the same setting as the movie.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 11-05-2019 08:39 PM                        We have three volume settings: 3.3 for the ads/preshow 3.6 for the trailers (all channels) 4.6 to whatever sounds good for the specific movie Sometimes I'll turn the trailers up a little if we have a large crowd. I like the trailers to have impactful sound, but not QUITE as impactful as the movie itself. I might drop a note to John Fithian (NATO president) about this late-trailers-to-theaters concern. He might not even be aware of the problem. It's certainly never been written up in Boxoffice or any of the NATO newsletters.  |  IP: Logged Marcel Birgelen Film God Posts: 3357 From: Maastricht, Limburg, Netherlands Registered: Feb 2012 posted 11-06-2019 05:42 AM                     The over-compression of trailers is really a stupid trend that set in. As a result, everybody needed to follow suit, because, otherwise their trailer sounds less impactful than all the others. As a reaction, everybody turns the volume way down, often leading to trailers not being as impactful as they should be...  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 11-06-2019 12:19 PM                        Well, what's worse is they do that and then LEAVE the volume down, ruining the feature's sound. I think there are a lot of operators or managers who think there must be some sort of happy medium with the volume level. There isn't.  |  IP: Logged Marcel Birgelen Film God Posts: 3357 From: Maastricht, Limburg, Netherlands Registered: Feb 2012 posted 11-06-2019 03:41 PM                     Yeah, it has certainly happened and in a world with fully-automated multiplexes, there is often nobody around to even notice it. Sound is about half the experience of the movie, so it is important that it's good and the correct volume plays a big part in it. But the volume level in trailers keeps being an issue. It's even a bigger issue when you pull them from on-line sources, because the studio takes forever to get you one on DCP. Maybe I'm proposing something illegal here, but they are just trailers, often already available on YouTube and whatnot... Maybe exhibitors should start a small on-line sharing service to share those kind of assets? As long as the content isn't encrypted, this should be possible.  |  IP: Logged

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