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Author Topic: MELLO YELLO!
Paul Goulet
Master Film Handler

Posts: 347
From: Rhode Island
Registered: Jan 2000


 - posted 08-12-2005 08:38 AM      Profile for Paul Goulet   Author's Homepage   Email Paul Goulet   Send New Private Message       Edit/Delete Post 
Hey [bob]
sorry it took me so long to get back to you, my laptop isn't working and I need to use the one at work to get on FILM-TECH. I looked up some sources about DIET MELLO YELLO and found the following items:

Mello Yello is a citrus flavored soft drink that, in countries that permit it, has a very high caffeine content. It is a product of the Coca-Cola Company and was introduced in 1979.

A diet version is available in some markets.

The undisputed market leader in this market segment is PepsiCo's Mountain Dew. Coca-Cola responded with Mello Yello. While it is greatly outsold, the product allows Coke to compete in this segment.

The original marketing theme for Mountain Dew was a hillbilly one. Coke counter marketed by emphysising the urbane jazz related Mello Yello. However when Pepsi switched Mountain Dew to a so-called extreme sports theme, this panicked Coke, which changed Mello Yello tag line to "there is nothing mellow about it" and placed extreme sports characters on the packaging. Coke then launched Surge, which was a similar flavored soft drink but green colored and without the "mellow" name. The intent was to replace Mello Yello, but this was not successful and Mello Yello is still produced.

http://www.answers.com/topic/mello-yello

And also:

Coca-Cola Family of Products
Since the birth of Coca-Cola in 1886, the Coca-Cola family of products has grown significantly from a single soda fountain beverage in Atlanta to a myriad of carbonated soft drinks, juices, tea, coffee, water and other products in over 200 countries worldwide. Along the way, the Coca-Cola Company has created variations of Coca-Cola, developed and marketed new beverages, and acquired established brands of drinks. Some brands have grown while others have disappeared. The following list provides a sampling of the members of the Coca-Cola Family of brands and products, past and present.

In the U.S.
1886 Coca-Cola created
1946 Minute Maid frozen orange juice concentrate introduced
1948 Hi-C introduced
1960 Fanta introduced
1960 Minute Maid acquired
1961 Sprite introduced
1963 TaB introduced
1966 Fresca introduced
1968 Simba introduced
1969 Santiba introduced
1972 Mr.Pibb introduced
1972 Bright & Early introduced
1973 RainTree test marketed
1974 Sugar-Free Sprite introduced
1979 Mello Yello introduced
1979 Ramblin' Root Beer introduced
1980 Five Alive introduced
1982 Diet Coke introduced
1983 Caffeine-Free Coca-Cola introduced
1983 Caffeine-Free Diet Coke introduced
1983 Caffeine-Free TaB introduced
1983 Sugar-Free Sprite Renamed Diet Sprite
1984 Diet Fanta introduced
1985 Cherry Coke introduced
1985 Coca-Cola with a new taste introduced
1985 Coca-Cola Classic introduced
1986 Diet Cherry Coke introduced
1987 Diet Mello Yello introduced

Coke.com

I rememeber Dave Bevilaqua [Frown] saying he had seen it in the Nashville, Tennesee area and I heard it was also available around Michigan..

So as far as I know it is still manufactured by COKE, but only in certain areas..I don't want you to get into an agruement over DIET MELLO YELLO though (lol).. I'll e-mail Jason and ask him to be on the look out for it! Thanks BOB!

ALSO,

I can get all the Mello Yello you want.. but no Diet MY...
The strange thing is that I can order MELLO YELLO & then drive down to Newport,RI (about a 30 minute ride for me) and get MELLO YELLO, which is shipped in from the COKE plant in Hamburg, PA, but they don't bottle the DIET MELLO YELLO, just MELLO YELLO. I was talking to the Grocery Manager where I get the MY from and he said the "Area" that MELLO YELLO is available is from Newport, RI south, through Connecticut and parts of New York.

And last time I checked out SODAFINDER for DIET MELLO YELLO, shipping was $80! Just for shipping! Not including the $12 for a 12 pack. It would have been over $100. for ONE 12-pack! However, at this point, that might be the only option!

THANK YOU FOR EVERYONE WHO HAS BEEN LOOKING!

Paul

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System Notices
Forum Watchdog / Soup Nazi

Posts: 215

Registered: Apr 2004


 - posted 02-12-2008 11:35 AM      Profile for System Notices         Edit/Delete Post 

It has been 914 days since the last post.


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Paul Goulet
Master Film Handler

Posts: 347
From: Rhode Island
Registered: Jan 2000


 - posted 02-12-2008 11:35 AM      Profile for Paul Goulet   Author's Homepage   Email Paul Goulet   Send New Private Message       Edit/Delete Post 
:BUMP:

With all the talk around here about COKE and PEPSI and BIB's and which one is better I figured I would AGAIN Bump this post

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Louis Bornwasser
Film God

Posts: 4441
From: prospect ky usa
Registered: Mar 2005


 - posted 02-12-2008 08:04 PM      Profile for Louis Bornwasser   Author's Homepage   Email Louis Bornwasser   Send New Private Message       Edit/Delete Post 
I remember MELLO YELLO! Louis

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James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006


 - posted 02-13-2008 02:24 AM      Profile for James Westbrook   Email James Westbrook   Send New Private Message       Edit/Delete Post 
Mello Yello arrived in the Lubbock area when I was a senior in high school. Since I had a 7:30 AM commercial art class, I would drink Mello Yello instead of coffee.
I don't recall seeing it out here lately, but I am one of those strange fellows who buys generic cola. (2 12 packs for $5.)

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