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This topic comprises 5 pages: 1 2 3 4 5
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Author
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Topic: MELLO YELLO!
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Paul Goulet
Master Film Handler
Posts: 347
From: Rhode Island
Registered: Jan 2000
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posted 08-12-2005 08:38 AM
Hey sorry it took me so long to get back to you, my laptop isn't working and I need to use the one at work to get on FILM-TECH. I looked up some sources about DIET MELLO YELLO and found the following items:
Mello Yello is a citrus flavored soft drink that, in countries that permit it, has a very high caffeine content. It is a product of the Coca-Cola Company and was introduced in 1979.
A diet version is available in some markets.
The undisputed market leader in this market segment is PepsiCo's Mountain Dew. Coca-Cola responded with Mello Yello. While it is greatly outsold, the product allows Coke to compete in this segment.
The original marketing theme for Mountain Dew was a hillbilly one. Coke counter marketed by emphysising the urbane jazz related Mello Yello. However when Pepsi switched Mountain Dew to a so-called extreme sports theme, this panicked Coke, which changed Mello Yello tag line to "there is nothing mellow about it" and placed extreme sports characters on the packaging. Coke then launched Surge, which was a similar flavored soft drink but green colored and without the "mellow" name. The intent was to replace Mello Yello, but this was not successful and Mello Yello is still produced.
http://www.answers.com/topic/mello-yello
And also:
Coca-Cola Family of Products Since the birth of Coca-Cola in 1886, the Coca-Cola family of products has grown significantly from a single soda fountain beverage in Atlanta to a myriad of carbonated soft drinks, juices, tea, coffee, water and other products in over 200 countries worldwide. Along the way, the Coca-Cola Company has created variations of Coca-Cola, developed and marketed new beverages, and acquired established brands of drinks. Some brands have grown while others have disappeared. The following list provides a sampling of the members of the Coca-Cola Family of brands and products, past and present.
In the U.S. 1886 Coca-Cola created 1946 Minute Maid frozen orange juice concentrate introduced 1948 Hi-C introduced 1960 Fanta introduced 1960 Minute Maid acquired 1961 Sprite introduced 1963 TaB introduced 1966 Fresca introduced 1968 Simba introduced 1969 Santiba introduced 1972 Mr.Pibb introduced 1972 Bright & Early introduced 1973 RainTree test marketed 1974 Sugar-Free Sprite introduced 1979 Mello Yello introduced 1979 Ramblin' Root Beer introduced 1980 Five Alive introduced 1982 Diet Coke introduced 1983 Caffeine-Free Coca-Cola introduced 1983 Caffeine-Free Diet Coke introduced 1983 Caffeine-Free TaB introduced 1983 Sugar-Free Sprite Renamed Diet Sprite 1984 Diet Fanta introduced 1985 Cherry Coke introduced 1985 Coca-Cola with a new taste introduced 1985 Coca-Cola Classic introduced 1986 Diet Cherry Coke introduced 1987 Diet Mello Yello introduced
Coke.com
I rememeber Dave Bevilaqua saying he had seen it in the Nashville, Tennesee area and I heard it was also available around Michigan..
So as far as I know it is still manufactured by COKE, but only in certain areas..I don't want you to get into an agruement over DIET MELLO YELLO though (lol).. I'll e-mail Jason and ask him to be on the look out for it! Thanks BOB!
ALSO,
I can get all the Mello Yello you want.. but no Diet MY... The strange thing is that I can order MELLO YELLO & then drive down to Newport,RI (about a 30 minute ride for me) and get MELLO YELLO, which is shipped in from the COKE plant in Hamburg, PA, but they don't bottle the DIET MELLO YELLO, just MELLO YELLO. I was talking to the Grocery Manager where I get the MY from and he said the "Area" that MELLO YELLO is available is from Newport, RI south, through Connecticut and parts of New York.
And last time I checked out SODAFINDER for DIET MELLO YELLO, shipping was $80! Just for shipping! Not including the $12 for a 12 pack. It would have been over $100. for ONE 12-pack! However, at this point, that might be the only option!
THANK YOU FOR EVERYONE WHO HAS BEEN LOOKING!
Paul
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This topic comprises 5 pages: 1 2 3 4 5
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