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Author Topic: About Schmidt -- wide release? Adam Fraser Master Film Handler Posts: 499 From: Houghton Lake, MI, USA Registered: Dec 2001 posted 01-18-2003 11:53 PM                        Forgive me for the stupid question but what is DMA?  |  IP: Logged Mike Spaeth Phenomenal Film Handler Posts: 1129 From: Marietta, GA Registered: Jul 2000 posted 01-19-2003 10:52 AM                        Adam - Designated Market Area. It's used by Nielsen (TV ratings) as well as AC Nielsen (Box Office Tracking) to track figures market-by-market. If you go to www.nielsenmedia.com, and click on DMA's, you can see a listing of all 210 DMA's in the US at this time.  |  IP: Logged Steve Kraus Film God Posts: 4094 From: Chicago, IL, USA Registered: May 2000 posted 01-19-2003 03:53 PM                    Didn't they used to call them ADI's (Area of Dominant Influence)? Or was ADI an Arbitron term while DMI is Neilsen's?  |  IP: Logged Charles Everett Phenomenal Film Handler Posts: 1470 From: New Jersey Registered: May 2001 posted 01-22-2003 10:33 AM                     Manna from heaven for Evans! In Huntsville, the Regal Hollywood 18 gets About Schmidt starting Friday (1/24).  |  IP: Logged Mike Spaeth Phenomenal Film Handler Posts: 1129 From: Marietta, GA Registered: Jul 2000 posted 01-26-2003 10:07 AM                        Added 290 runs this week, bringing it to a total of 1,236.  |  IP: Logged Evans A Criswell Phenomenal Film Handler Posts: 1579 From: Huntsville, AL, USA Registered: Mar 2000 posted 01-28-2003 10:58 PM                        quote: Manna from heaven for Evans! In Huntsville, the Regal Hollywood 18 gets About Schmidt starting Friday (1/24). I went to see it earlier tonight -- very enjoyable. Jack Nicholson must be an eccentric old man in real life, because he sure is good at playing that type of character.  |  IP: Logged

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