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Author Topic: "Domestic Suds With Old World Style"-?? Gerard S. Cohen Jedi Master Film Handler Posts: 975 From: Forest Hills, NY, USA Registered: Sep 2001 posted 06-28-2003 11:24 PM                     Meanwhile, back at the ranch... The almost forgotten brewers of Pabst Blue Ribbon Beer hired a new CEO who brought in a new Vice President for Marketing. His strategy for revitalizing the brand is not to spend on TV or print advertising. Instead, with almost CIA stealth, he has his reps infiltrate scruffy bars where bicyclists, mostly messengers, hang out, and treat them to free Pabst. The writer in the NY Times Magazine claims that since almost no-one can tell nationally distributed US beers from mega-breweries apart in blindfold tests, their way to increase market share is by creating an image leading to brand loyalty, rather than trying to upgrade product or spending large sums on advertising. The bicyclist sub-culture group disdains advertizing hype, and the brand is seeking an anti-establishment, working-class image. They're keeping the old 19th Century style packaging, the blue ribboned, crowded-text fonts on silver and white cans, and the same generic forgettable liquid within. While in Brooklyn... ...which used to rival Milwaukie in the number and size of its breweries, all the big ones are gone, the latest demolished to make way for a housing and commercial development. I remember Schaefer, and wasn't Rhinegold once in Brooklyn as well?  |  IP: Logged Charles Everett Phenomenal Film Handler Posts: 1470 From: New Jersey Registered: May 2001 posted 06-29-2003 12:05 PM                     William III and Aaron referred to Yuengling, brewed in Pottsville PA. Yuengling is "America's Oldest Brewery -- Since 1829". I had a bottle with a cookout at a friend's house. It was OK, nothing special. Canadian beer is great -- lots of flavour, lots of kick. Only wish they'd still sell it in stubby brown bottles, eh? BTW, Ron, Molson should have named that brew xXx to cash in on the movie.  |  IP: Logged Gordon McLeod Film God Posts: 9532 From: Toronto Ontario Canada Registered: Jun 99 posted 06-29-2003 12:36 PM                     Actually the stubby bottle is back Brick Brewery brought it back last year when they reintroduced Red Cap that had been discontinued when Molson's bought out Carling Okeefe Brewerys They presently market in it Waterloo Dark Brick Amber Dry RedCap  |  IP: Logged Rachel Craven Madam Moderator Posts: 2190 From: Pensacola, FL Registered: Dec 2000 posted 06-29-2003 12:41 PM                     quote: I drank at a brew-pub in a town near Boston, and tried three of their draft offerings, which were very good, with hearty foam and body. The Boston area bottled Sam Adams beers are also better than most national brands, to my taste. Have the brew-pubs disappeared, or are they still around? The one near Boston had huge copper brewing kettles, and a clean ambiance like a modern London pub. Gerald was that by chance in Salem? They have a great micro-brewery with the kettles in clear site from the inside and outside. Very nice place, good food too!  |  IP: Logged Bill Gabel Film God Posts: 3873 From: Technicolor / Postworks NY, USA Registered: Jan 2002 posted 06-29-2003 01:24 PM                     William You get Yuengling at alot of the Pubs here in New York City. It was a good beer. In Manhattan we have a nice micro-brewery over at the Chelsea Pier Sports center. It's called the Chelsea Brewing Company. The one I liked was their "Checker Cab Blonde Ale". I tried afew of their other beers and they were all pretty good. The food is good also too. http://www.chelseabrewingco.com/  |  IP: Logged Ron Lacheur Jedi Master Film Handler Posts: 650 From: British Columbia, Canada Registered: Feb 2002 posted 06-29-2003 02:57 PM                     If Vin Diesel drank XXX in the movie, it would have improved his acting.  |  IP: Logged Charles Everett Phenomenal Film Handler Posts: 1470 From: New Jersey Registered: May 2001 posted 06-29-2003 03:29 PM                     quote: The Boston area bottled Sam Adams beers are also better than most national brands, to my taste. Samuel Adams is contract-brewed. The Stroh (ex-Schaefer) brewery in Allentown PA brews some of the Sam Adams sold in the Northeast. quote: Have the brew-pubs disappeared, or are they still around? Princeton NJ has the Triumph Brewing Company -- on Nassau Street about a half-block from the Garden Theatre.  |  IP: Logged Gerard S. Cohen Jedi Master Film Handler Posts: 975 From: Forest Hills, NY, USA Registered: Sep 2001 posted 06-29-2003 07:27 PM                     Rachel, Salem rings a bell. But I didn't see any witches, only lots of students and friendly barmaids. There was a stream nearby, with a long mill that once used the water to power the spinning machines. Now I think it's a museum or art gallery, but it was closed when I visited. I had come there after visiting Concord and Lexington. Could have been Salem? Gerard  |  IP: Logged John Pytlak Film God Posts: 9987 From: Rochester, NY 14650-1922 Registered: Jan 2000 posted 07-02-2003 01:29 PM                        Some on-line reviews, including beers from Rochester's High Falls Brewing Company (formerly Genesee): http://www.beeradvocate.com/beer/review/302/844/ http://www.ratebeer.com/ShowBeer.asp?BeerID=75  |  IP: Logged

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