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Author Topic: Theatre Marquee fonts Jarred Olsen Film Handler Posts: 19 From: Hanford, CA, USA Registered: Aug 2003 posted 10-06-2003 01:18 AM                     Time to bust out with the "Microsoft-bombed-WTC-look-at-NYC-in-Wingdings-now-look-at-it-in-Webdings-obvious-cover-up" card.  |  IP: Logged System Notices Forum Watchdog / Soup Nazi Posts: 215 Registered: Apr 2004 posted 01-04-2005 12:35 PM                 It has been 456 days since the last post.  |  IP: Logged Brandon Willis Expert Film Handler Posts: 216 From: Richmond, VA, USA Registered: Apr 2004 posted 01-04-2005 12:35 PM                     Regal didn't change the signage for the theatres they took over from Neighborhood Entertainment in Virginia, back in the mid 90s. Some of these theatres were built by Cineplex Odeon, and when Regal took over they put up "Regal" in their own font and left "Cinemas" in the Cineplex font. Here's an example: Courtesy of the AOL digital city website.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 01-04-2005 06:12 PM                     Yep. I've seen the old cannibalize and reuse an existing channel letter sign stunt many times. Who cares if it screws up your business identity to the public? Who needs a consistent brand identity anyway? Gotta cut the cost of that building sign in half regardless of how stupid it winds up looking.  |  IP: Logged Evans A Criswell Phenomenal Film Handler Posts: 1579 From: Huntsville, AL, USA Registered: Mar 2000 posted 01-06-2005 02:18 PM                        Regal is still using the same non-Broadway font on theatres here in Huntsville, I guess because they're still using whatever letters Cobb used before August 1, 1997. The Regal in Decatur, AL used the Broadway style letters on their marquee.  |  IP: Logged Brandon Willis Expert Film Handler Posts: 216 From: Richmond, VA, USA Registered: Apr 2004 posted 01-22-2005 03:48 PM                     Something that I noticed is that most of Regal's theatres they built in the 90s have REGAL going vertically on the marquee tower: R E G A L My theatre, however, is just like all of the other mid 90s Regals except that it has "REGAL" lettered horizontally across the bottom of the tower. It's the only one I've ever seen like that. Every other Regal of the same vintage has the vertical lettering.  |  IP: Logged Bill Enos Film God Posts: 2081 From: Richmond, Virginia, USA Registered: Apr 2000 posted 01-22-2005 04:48 PM                     Those of you who are so critical have obviously never priced a sign or bought letters.  |  IP: Logged John Hegel Expert Film Handler Posts: 166 From: Lake Mills, Iowa Registered: Sep 2000 posted 01-22-2005 05:58 PM                        Can any business afford the cost of looking dumb from the road? You only get one first impression, so I think having a good looking sign is worth any cost.  |  IP: Logged Ron Yost Master Film Handler Posts: 344 From: Paso Robles, CA Registered: Aug 2003 posted 01-22-2005 08:32 PM                     Oh come now ... 'identity signage' is a tax write-off. WE pay for it, not them. Ron Yost  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 01-23-2005 01:29 PM                     quote: John Hegel Can any business afford the cost of looking dumb from the road? Out of simple logic, one would think this particular question would occur to many business operators around the country, but it usually doesn't. Sure, most people will wear good looking clothes to a job interview or on a date to make a good first impression. The same logic often does not extend to "store front personality." You can find plenty of poorly designed and constructed signs (and often poorly maintained signs) in just about any city, regardless of the type of sign ordinance in place. Ultimately you cannot legislate taste. Many businesses will spend a lot more money on newspaper ads and TV commercials than they will on store front signs and the overall appearance of their store front. Some large companies understand the value of store front personality and invest well in making sure their business looks attractive and professional from the road. This can be the most visible standards bar between national businesses and those of "small time" caliber. Properly designed and constructed signs are not cheap. A good set of neon illuminated channel letters will cost thousands of dollars. But the investment in a more professional sign can be greatly offset by the increased customer traffic to the store.  |  IP: Logged

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