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Topic: Passion of the Christ re-issue "Recut"

Richard Hamilton
Phenomenal Film Handler

Posts: 1341
From: Evansville, Indiana
Registered: Jan 2000

posted 03-14-2005 12:43 AM

o.k., Ive been out of the exhibiters side of the business for a while. How does a film get released "unrated"? How do the theaters deal with customers? Is there an age limit, or can any age person buy a ticket? What is the purpose of not having the film rated?

Just curious,
Rick

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004

posted 03-14-2005 12:52 AM

Definitely a "came and went" movie. Dying everywhere for sure. - Monte

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 03-14-2005 01:22 AM

quote: Shane Hoffmann
No one came at all on Friday. Is anybody seeing any business for the re-cut?

Looks like it's that way all over, Shane. I found this on boxofficeguru.com:

Newmarket Films realized that not all of Mel Gibson's ideas are good ones. The distributor released The Passion Recut, an edited version of the enormously successful The Passion of the Christ with some of the more violent scenes removed, but saw empty theaters from coast to coast. Recut resurrected itself in 957 theaters but grossed only $240,000, according to estimates, for a wimpy $251 average.

I didn't think it would do great business, but I thought it'd do better than that.

Richard: The studios always have the option of whether to submit films for ratings, or not. Many theatre chains refuse to play unrated films, and many newspapers won't advertise them, so that's why almost all movies get submitted.

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002

posted 03-14-2005 10:51 AM

Ateendance is the same thing for us, which is a shame. Apparently Mel had tons of feedback that basically said "I couldn't take my aunt ethel" or whoever because of the "in your face" violence, which is why he re-cut it.

There may be two problems. 1) I haven't seen much advertising for the movie. We had one 30 second trailer on Million Dollar Baby, and that was it. 2) we had a couple standing in line and the lady said "Hey, Passion!" and the guy said, "Yeah, it's been re-cut, and now it's not rated, so it's even MORE violent than before." The lady looked deflated and said "Oh. Nevermind then."

So that may be a problem. People automatically associate "re-cut" and "unrated" with "WORSE" so that may be keeping them away. Hind sight being what it is, he should have shot for a PG-13 rating. [Frown]

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