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» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » Customer's Experience Rant (Page 2)

 
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Author Topic: Customer's Experience Rant
Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 02-03-2007 10:01 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
quote: Jonathan M. Crist
Just because no one complains doesn't mean that everything is ok.
Very true. However as I'm sure you know, most corporate people think just the opposite. They live in their own little world. They might think they are "hands on" because they visit a theater now and then, but usually most corporate people are so undereducated on proper presentation that they don't even notice the bad things themselves.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 02-03-2007 10:46 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I'm sure you're correct. Not just the big guys either...a guy I know who runs a theatre near here told me once he hasn't sat down in the theatre to watch a movie in at least 10 years. (His theatre is about in the condition you'd expect, too.)

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 02-04-2007 02:41 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Jonathan M. Crist
Have you ever the heard the old saying "If there are two explanations for anything and one is conspiracy and the other is incompetence, people generally think there is a conspiracy when incompetence is usually the truth
Um, Jonathan,

Just how am I supposed to take that little barb? The truth is I definitely know is most movie theater chains were trying pretty damned hard to please customers from the early to mid 1990s. They are not doing that now.

These days, most of these corporations figure if they install stadium seating they can project dim movies by Braille and get away with it. They can have sound by Helen Keller and get away with it. We only care about the rising price of our stock options and any long term vision for the future can just be screwed.

In weird situation companies that are usually talked bad about such as Carmike, end up looking like one of the good guys. At least they're actually trying to do at least something to preserve anything that passes for decent presentation quality. I'm not a big fan of "D-Cinema" but I cannot fault Carmike for taking a solid stand on where they wanted to go with their business model.

[ 02-04-2007, 12:49 PM: Message edited by: Bobby Henderson ]

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Michael Cunningham
Expert Film Handler

Posts: 186
From: Anchorage, AK
Registered: Nov 1999


 - posted 02-04-2007 04:35 PM      Profile for Michael Cunningham   Email Michael Cunningham   Send New Private Message       Edit/Delete Post 
Just a small note in defense of the manager in the story. While the customer was absolutely correct in pointing out the flaws and demanding a refund, his, rather violent, anger is mis-directed. Theatre employees (the cashier) and floor-level management have very little discretion. Without those ticket stubs logged by the computer, this manager is now being subjected to disciplinary action and is probably under suspicion of theft from higher-ups.

The customer curses and argues with these two low-level employees (probably earning dog wages) as if they owned the building and were responsible for everything that goes on there. Further, he assumes that either of these people has the authority to make business decisions on his behalf. In the controlled-from-afar corporate situation most large theatres find themselves in these days, everything has to be done by the book. A $10 shortage on a shift buys you a write-up and actively giving away $20 from the till without proof probably got this manager demoted.

The theatre staff are responsible for the crummy presentation, but insults and curses were highly out-of-line, especially since most of the anger was directed toward corporate policies these two had no control over.

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Andrew McCrea
Jedi Master Film Handler

Posts: 645
From: Winnipeg, Manitoba, Canada
Registered: Nov 2000


 - posted 02-04-2007 05:09 PM      Profile for Andrew McCrea   Author's Homepage   Email Andrew McCrea   Send New Private Message       Edit/Delete Post 
When guests begin swearing, you state that it is a family oriented facility, and show them the door. When they treat you like that, you politely inform them that they are now out of gas on getting anywhere with their claim.

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 02-04-2007 09:12 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
Michael, you can just raid the ticket stub box or the auditorium for two tickets to overpunch later.

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 02-04-2007 10:18 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
quote: Michael Cunningham
The customer curses and argues with these two low-level employees (probably earning dog wages) as if they owned the building and were responsible for everything that goes on there. Further, he assumes that either of these people has the authority to make business decisions on his behalf.
While your points are valid regarding the manager possibly being accused of running a scam, put yourself in the patrons's shoes. It's not HIS fault that the staff on-hand is not authorized to fix a problem. As a result, he has every right to an immediate and hassle-free refund. If the corporate office has put in place such a difficult refund policy, they deserve for patrons to leave angry enough to never return.

quote: Andrew McCrea
When guests begin swearing, you state that it is a family oriented facility, and show them the door. When they treat you like that, you politely inform them that they are now out of gas on getting anywhere with their claim.
Ummmm WRONG!!! Andrew if someone was patronizing your theater and you screwed up the presentation that they paid for that badly, then REPEATEDLY wasted their time in getting a refund...you DESERVE any verbal abuse they dish out at you. If you then make a crack like your quote above, you can damn well bet you are making things far worse for yourself, because that will absolutely piss off to no end an already angry customer by insinuating that they are wrong when it was YOU or your employees whom you are responsible for who fucked up.

Management HAS to have a backbone in order to be able to handle customers. Think about this carefully for just a second. It's just a word! It's not like the guy took a swing at you. (Although Andrew's "solution" may end up with that happening in such a situation.) I'm sure there will be plenty of people who will disagree with that comment, but anyone who can't handle someone using a few "naughty words" really shouldn't be in management. Managers must be able to keep control of their theater and not run away crying just because someone said "oh shucky darn you piece of poo!" [Roll Eyes] Customers can be real A-holes. Get used to it.

So long as the manager remains professional regardless of what the customer says or does is what matters. (Well, and of course issuing an immediate refund for anyone with a valid reason.)

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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002


 - posted 02-04-2007 11:24 PM      Profile for Jack Ondracek   Author's Homepage   Email Jack Ondracek   Send New Private Message       Edit/Delete Post 
What a list of mistakes here! The theatre had several opportunities to make things right, and blew them all.

Obviously, the film should have been framed and focused correctly. Being captioned, extra attention should have been paid, but obviously wasn't.

I tend to get edgy, when confronted by an abusive customer. But in this case, it's hard to fault the guy. He should have been given his money back AND a couple of passes for his trouble, and it should have happened immediately. That would have eliminated the confrontation altogether and we wouldn't be talking about it now. Joe brought up a good point about digging a couple of stubs out of the tear pile. Our system doesn't use bar codes, but I'd probably have done that if it did.

In the cases where we've had show-stoppers, we've offered our customers a choice of their money back or a carload pass, good anytime. It's just about a no-brainer. About the only ones that don't go for the carload are people from out of the area who don't expect to be in town soon. Even then, they know (and are impressed) that they could have had the carload. The customers come back with stuffed vehicles and huge smiles on their faces. We welcome them back, and send 'em on in. Problem solved.

As for booth tours, I can see both sides of that one. We used to take just about anyone upstairs. We're proud of our setup and like the educational side of the experience, since many of them think we're just playing DVDs. In recent years however, I've become a bit more consciencious about all the expensive goodies we have in the place, and the fact that we really don't know who we're taking up there. We've also had one or two cases where a kid nearly shut down a show by grabbing a platter. As our crowds have increased, we've become much more selective about tours, though I don't have a totally hard line against them.

I'm thinking that maybe the answer to that might be a camera upstairs, and a nice monitor in the snack bar. It's a thought, anyway.

quote: Bobby Henderson
I also believe a lot of theaters are deliberately being under-staffed to save on labor costs and make lines at the box office and concessions counters longer as a result.
And the best way to stick that in the customer's face is to have 8 POS stations and 2 (uninterested) cashiers.

I have 4 stations at my place. On busy nights they are all manned, if I have to run one myself. Even if we do have lines, the people are much more patient, being able to see that we're kicking butt as hard as the place will allow. I've been to more than a few post office counters where the staff could ratchet things up a bit! [Razz]

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Adam Martin
I'm not even gonna point out the irony.

Posts: 3686
From: Dallas, TX
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 - posted 02-05-2007 12:00 AM      Profile for Adam Martin   Author's Homepage   Email Adam Martin       Edit/Delete Post 
You are all assuming that the customer's story is accurate and he is not exaggerating in the least bit.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 02-05-2007 12:06 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Well the staff should be empowered to make the customer happy by giving a refund without a lot of computer nonsense. If the staffer could get in trouble with the situation, he or she should have another staffer witness the situation and then both staffers should report it immediately to a supervisor. If another staffer (witness) isn't available, maybe the lone staffer could write out a note explaining what happened and the reason for the refund, and have the customer sign it.

On booth tours - our blanket policy is, nobody in the booth while film is running. I'll take an interested party up during the end credits though. Granted, this policy would be tough in a multiplex booth!

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 02-05-2007 12:10 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
quote: Andrew McCrea
When they treat you like that, you politely inform them that they are now out of gas on getting anywhere with their claim.
Yes, agree with Brad. When you have that "manager" badge/uniform on, you're like a big target that everyone sees and wants to look for for either praises or complaints.

..as the old saying goes..."the buck stops here." .. You're the "IT" person.

quote:
On booth tours - our blanket policy is, nobody in the booth while film is running. I'll take an interested party up during the end credits though. Granted, this policy would be tough in a multiplex booth!

When I worked in a 21 and 14plex as Booth/Presentation Manager, I used to do supervised tours all the time with presentations of threading and starting equipment - with the strong instruction of "don't touch anything" - and it was strictly followed and the results were well organized.

-Monte

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Andrew McCrea
Jedi Master Film Handler

Posts: 645
From: Winnipeg, Manitoba, Canada
Registered: Nov 2000


 - posted 02-05-2007 12:42 AM      Profile for Andrew McCrea   Author's Homepage   Email Andrew McCrea   Send New Private Message       Edit/Delete Post 
Although I generally meant whenever a customer goes over the top. If there's no valid reason, and I've been sworn/yelled at, I don't go out of my way to make the person's experience more enjoyable, because they're not going to change their minds, and they've made a big ugly scene.

Like, if their popcorn became soggy because they asked for extra butter, and you offer them a replacement, and they start screaming and yelling and throw the popcorn at you, and demand a refund, would you still pop that drawer open?

Sorry, but the customer isn't always right, and like Adam said, that's assuming his story is 100% true. Most people like to pad their stories to make them better, or get more from the establishment.

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 02-05-2007 04:22 AM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
quote: Adam Martin
You are all assuming that the customer's story is accurate and he is not exaggerating in the least bit.
Perhaps you are assuming that the customer IS exaggerating? If he were exaggerating, I think he would have probably left out the part with him cussing and maybe even the pirated stuff.

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Rick Raskin
Phenomenal Film Handler

Posts: 1100
From: Manassas Virginia
Registered: Jan 2003


 - posted 02-05-2007 06:25 AM      Profile for Rick Raskin   Email Rick Raskin   Send New Private Message       Edit/Delete Post 
The bottom line is the customer was dissatisfied. Right or wrong, since he did not accept passes, he should have promptly been given a refund. If I were hassled the way this customer reports he was, I would certainly let my friends know to avoid the offending theatre.

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Michael Cunningham
Expert Film Handler

Posts: 186
From: Anchorage, AK
Registered: Nov 1999


 - posted 02-05-2007 08:29 AM      Profile for Michael Cunningham   Email Michael Cunningham   Send New Private Message       Edit/Delete Post 
Joe, that is a truly wonderful and devious idea (pulling stubs from the door podium). [Big Grin] Don't know why I didn't think of that. All in all, this situation could have been handled much better by the theatre staff. I didn't mean to say that they were blameless, just that the customer might have gone a little over the top. I'd have to agree with everyone here who said the customer should've received his refund promptly, especially when there are ways around the consequences.

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