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Author Topic: Why are there Boeing commercials on TV? Wayne Keyser Master Film Handler Posts: 272 From: Arlington, Virginia, USA Registered: May 2004 posted 03-16-2007 10:03 PM                     It may well be that these commercials are local cable company drop-ins - like the ads for your local sushi bar in the middle of some show on the Sci-Fi Channel. If people making airplane buying decisions are heavily represented there in San Diego, it might be so. I know here in DC, the Sunday morning "talking heads" ("Meet the Press," etc.) that nobody outside the beltway watches, are loaded with ads for fighter plane manufacturers. "Honey, get me some bread and milk, and stop by Northrop-Grumman for a couple of jets, please."  |  IP: Logged Tristan Lane Master Film Handler Posts: 444 From: Nampa, Idaho Registered: Feb 2002 posted 03-17-2007 04:15 AM                     Call me paranoid, but here's my theory: Many non-consumer companies like to advertise on the mass media. I think this buys them security and popularity in the eyes of the people exposed to this media. If there's ever any dirty laundry that might be aired and damage this corporation's reputation, it probably won't be aired on the media networks that carry their advertisements. I'm guessing that "company X" pays CNN a large sum to advertise on their network. So I would think that CNN may choose to omit information regarding something bad happening at "company X" for fear of biting the hand that feeds them. I know, I know.....  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 03-17-2007 05:44 AM                        These are so-called "positioning" ads. They are not aimed at a particular group; just awareness. Louis  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 03-17-2007 09:56 AM                     quote: Adam Martin The caveman is represented in some commercials from Geico. Yea... go figure... I have GEICO insurance... they can produce expensive series of commercials and they still have the lowest rates in Utah. Mark  |  IP: Logged Aaron Mehocic Jedi Master Film Handler Posts: 804 From: New Castle, PA, USA Registered: Jun 99 posted 03-17-2007 01:01 PM                     quote: Wayne Keyser I know here in DC, the Sunday morning "talking heads" ("Meet the Press," etc.) that nobody outside the beltway watches, are loaded with ads for fighter plane manufacturers. Actually, "Meet the Press" is one of my favorite Sunday talk shows that I often watch WITH my children. Since I only have basic cable, its a balance to the hours of talk radio that we listen to. Interestingly enough, however, I've thought about this myself. I guess great minds think alike, Michael. In truth, I'm not very pleased with the Boeing ad or the GE ad with the animals standing on top of each other for that matter. But I do Think Archer Daniels Midland (ADM) has done some good stuff. [ 03-17-2007, 04:08 PM: Message edited by: Aaron Mehocic ]  |  IP: Logged Leo Enticknap Film God Posts: 7474 From: Loma Linda, CA Registered: Jul 2000 posted 03-17-2007 02:16 PM                        If planemakers want to sell planes direct to the public, they need to highlight the benefits for the passenger. I visit the US (on average) twice a year. From my local airport there are two options: Shitish Airways (oops, Freudian slip!) via Heathrow, or KLM/Northwest via Amsterdam. Because transferring through Heathrow when you need to change terminals is a hideous nightmare, I started with the KLM/Northwest route and have stuck to it - largely because of the ease of transferring through Amsterdam and Northwest's superb customer service. The one drawback with Northwest was the ancient DC-10s they had on the transatlantic leg. Sure, they had Austin Powers-style retro charm: but the cabin air was stale, they were very noisy, the vibration gave me a backache after an Amsterdam to Minneapolis or Memphis flight and because they were near the end of their service life, minor problems weren't being repaired (for example, on one flight neither the reading light nor the headphones worked). But I stuck with NW because the staff were friendly and efficient and the food was above average for economy class. In the event of a delay or connection problem, the people at the transfer desk will go the extra mile to get you to your destination. One even offered to phone the person who was meeting me off a flight at Austin to let her know that I'd be late. She was as good as her word. So I figured that it was worth putting up with the DC-10s for an otherwise excellent service. Last year, the DC-10s were replaced with Airbus A330s. What a difference! The cabin is so quiet it's spooky. Cool, fresh air circulated throughout the flight, and I can't feel any vibration during the cruise. I even managed to sleep on an overnight Minneapolis-Amsterdam last year, and in economy class that ain't easy. The result? If I was taking a long-haul trip somewhere KLM/NW didn't go and I was weighing up which airline to book with, I'd look to see what planes they use and if it was a choice between an A330 and a plane I'd never been on, the A330 would do a lot to convince me to book that option. So, if Boeing and Airbus produced TV ads which stress that their planes are tolerable places to sit in for an 8-10 hour flight, that would get my attention. Idealised images of a happy workforce ... that's nice, but it wouldn't persuade me to part with £500 or so for a flight on their plane.  |  IP: Logged David Graves Film Handler Posts: 38 From: Cocoa, FL Registered: Nov 2006 posted 03-20-2007 11:59 AM                     It's the same reason why you watch CNN and see commercials for a company that makes oil rigs. It's got nothing to do with consumer marketing- who's going to see a 30 second spot and say "ooh, I'll go with them for my oil rig?" Hate to say it, but it's a way for companies to essentially buy favorable coverage from major networks. You can't just write a check for it, so instead, you buy some airtime at very high rates. I won't go further so as not to violate the no-politics rule, but you see where this is heading.  |  IP: Logged

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