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This topic comprises 3 pages: 1 2 3
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Topic: Film Priates and 670-million dollars
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 04-03-2008 06:06 PM
quote:
Mike they have had industry screenings of Leatherheads for showbiz people, critics and the like, so maybe he went to one those. Then I'm sure they have had sneaks of the movie and New York has a lot of sneaks. I mean sneak previews! I'm sure they have a lot sneaks and snakes and all everything!
Ron, if you would just read my frickin post before going off half cocked, you'll see I said exactly what you said, but in less words:
quote:
(Granted, he could have seen an advance screening at a theatre,
People who promote stuff for a living (celebrities) are busy people. They might not be able to fit a screening into their schedule, or maybe they would rather not go out and get mobbed or whatever. So I can totally see why the studios would want to accomodate their viewing needs considering they are promoting their product for them. That doesn't excuse all the screeners that go home with random suits, janitors, secretaries, DVD replication plant employees, people like that.
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-03-2008 08:04 PM
quote: Mike Blakesley
Anyway, for that one screener disk, the film company got an endorsement to Letterman's millions of viewers and a minutes-long promotional spot on the show, with a clip aired. Of course, if not for the disk, Letterman still could have talked up the movie, but anyone in marketing knows that an endorsement is much more effective if the endorser has used the product.
That sort of backs up my point about Hollywood studios bitching about piracy, but the logic of their bitching being extremely hollow and suspicious.
Truth be told, a movie production will probably make a lot more than it loses from the use of DVD screener discs. Actors in the movie, film critics and others in the media can see the movie in advance and promote the finished product more effectively -thus translating into better ticket sales. Did I mention most movie studios spend tens of millions of dollars to promote each major movie release? Those screener discs enhance marketing strategy. Even with the losses to piracy, the movie production actually may end up farther ahead by using those screener DVDs.
quote: Phil Hill
As mentioned, don't forget about the hidden watermarks.
Who's going to prosecute? Who is willing to have their good friend and collegue thrown in jail?
Hell, for all we know, it could be the "name above the title" actor mailing his disc off directly to China for the mass production pressing plants to dupe in mass. Is the studio going to break a multi-picture deal with this guy over an issue that may not "cost" the production more than a few hundred grand in unrealized American DVD sales?
As for the camcorder bootlegs, those things are laughable. IMHO, they are also a very insignificant part of the piracy problem. For one thing, they're not available to download from the Internet before the movie is released in movie theaters. Pirated versions culled from screener DVDs are available before the movie is released in theaters.
I know quite a few Army people who come back from Iraq and Afghanistan with lots of pirated DVDs. Nearly all use screener DVDs as the source for the mass duplication. It sure isn't any dopey camcorder footage.
quote: Scott Jentsch
Most movie theaters are their own worst enemy. Whether caused by apathy, ignorance, incompetence, or greed, most movie theaters have sucked the fun out of going to the movies. Customers react by not going, waiting until the home video release, or getting it via other means.
Commercial movie theaters need to re-invent themselves in certain aspects. Obviously movie presentation quality has to be a priority as well as the ambiance of the venue.
However, more creative thinking must be done to "socially engineer" a better movie going environment. Something has to be done to convince the various cretins out there not to do shit that disrupts a movie, be it mobile phone misuse, feet on the back of the seat, crying infants or whatever.
The video gaming industry has been trying to tackle this problem in recent years. It turns out that the vast majority of the general public doesn't want to have the first thing to do with online Internet gaming because so many other anonymous trolling assholes just live to ruin the experience for everyone else. The video game industry has realized they are losing quite a bit of money over this situation. It may even be a very significant factor on why the Nintendo Wii has been so much more popular than XBox360 and Playstation3. Anti social assholes can't be seen putzing around with a Wii. So that platform seems like a safer, more friendly choice.
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Scott Jentsch
Phenomenal Film Handler
Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 04-04-2008 03:46 PM
quote:
Scott being the first poster I'm not sure what you meant in the comment
quote: Scott JentschThe "first posters" wouldn't have anything to brag about if they were uploading content no one wanted.
As I didn't think I was bragging about anything. I do think that piracy does affect the industry, I'm not really sure if it is a negative for the operator or the industry in general for that matter. I still see the greatest harm being in the criminal element of the issue.
Ron,
The "first posters" I was referring to are from the message from Dennis:
quote: Dennis Benjamin
Considering that 99.9% of all pirated films are available FOR FREE off the Internet. Most of the people involved are young people who are more interested in being able to say "I uploaded it first" than money.
His point was (in my understanding, anyway) that there is a cachet to being the first to have something that others want. Being able to provide something in demand provides some satisfaction for the person providing it. The fact that this condition exists means that people want the product being provided, and that means that people still want to watch movies, but on their terms.
Can studios figure out which terms are more important? Is it price? Is it availability? Movie theaters have a built-in window of exclusivity, so if you want to see Leatherheads today, you have to go to a theater to see it. Maybe the theaters nearby are all unworthy of their admission price. Maybe their showtime schedule isn't compatible with the person wanting to see the movie. Maybe that person is just a cheap SOB that wouldn't pay two cents to see any movie and expects everything to be handed to them for free.
Instead of whining about piracy and blaming it for their problems, studios could be taking that energy and applying it to addressing the needs of their customers. That could extend to the theaters showing their movies, as they could be encouraging, monitoring, rewarding good theaters, and disciplining theaters that are doing a poor job of presenting the movie studio's content that they invested so much money and effort to complete.
Those things don't grab headlines like the "piracy" buzzword, though.
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