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Topic: 3D is starting to look flat at the box office
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Chad Souder
Jedi Master Film Handler
Posts: 962
From: Waterloo, IA, USA
Registered: Feb 2000
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posted 09-07-2009 05:06 PM
quote: Mike Blakesley Mark's scenario would work if there were no prints available, but if there are prints, I think they would book'em wherever they can (provided there aren't any non-compete agreements in place with the chain involved).
Except we're talking about digital 3D, so there are no prints involved??? If a studio wants another copy to distribute, they grab a hard drive and make one.
Mark's scenario would be unrealistic because the release schedule of 3D movies is not that long. At 9+ 3D movies per year, Regal, or whomever, would be playing the next 3D release anyway, unless a complex was outfitted with multiple 3D auditoriums, then chose to hold the older flick, regardless of attendance, on one of them while opening the new one(s) on the other(s). That doesn't sound too likely to happen unless we find a 3D movie with Hangover type legs.
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