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» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » Sony Worries About Our Waistline (Page 2)

 
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Author Topic: Sony Worries About Our Waistline
Ron Curran
Jedi Master Film Handler

Posts: 504
From: Springwood NSW Australia
Registered: Feb 2006


 - posted 03-18-2010 03:10 AM      Profile for Ron Curran   Author's Homepage   Email Ron Curran   Send New Private Message       Edit/Delete Post 
There aren't too many fat exhibitors.

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Christopher Crouch
Expert Film Handler

Posts: 128
From: Holywood, ca, usa
Registered: May 2006


 - posted 03-20-2010 11:37 AM      Profile for Christopher Crouch   Email Christopher Crouch       Edit/Delete Post 
If there was a significant interest in healthy snacks, I'd surely be encountering more people trying to sneak in veggie platters and fruit juice. While I see the occassional orange or juice box, there isn't a great deal of fruit smuggling going on at my theatre.

I've worked at a few theatres that tried healthy alternatives (air popped corn, trail mix, raisins, etc.). Aside from some moderate succes with offering the raisins as part of the kid pack, all of these attempts were complete failures. I've found that most "health concious" patrons aren't interested in eating at the theatre, no matter what you offer.

If there was a demand for healthy alternatives at the concession stand, the industry would have jumped on that market long ago.

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Bill Enos
Film God

Posts: 2081
From: Richmond, Virginia, USA
Registered: Apr 2000


 - posted 03-20-2010 12:56 PM      Profile for Bill Enos   Email Bill Enos   Send New Private Message       Edit/Delete Post 
Yeah, most of the left overs from sneaked in food indicate McDonalds, fried chicken, Cheesesteak sandwiches, and pizza. Favorite beverages: beer leads the way followed by bottled soft drinks, wine and liquor. Extremely rare to find wrappers from anything remotely healthy.

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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99


 - posted 03-20-2010 02:53 PM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
As close as we get to healthy trash is sunflower seed shells and peanut shells. I really don't care about them bringing them in, but what kind of animal thinks it is ok to leave the shells all over the floor?

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John Hawkinson
Film God

Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002


 - posted 03-20-2010 06:05 PM      Profile for John Hawkinson   Email John Hawkinson   Send New Private Message       Edit/Delete Post 
He should probably let Amy Pascal take the lead on these kinds of communications...

--jhawk

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Geena Phillips
Expert Film Handler

Posts: 198
From: Norcross, GA / USA
Registered: Apr 2006


 - posted 04-06-2010 11:40 PM      Profile for Geena Phillips   Author's Homepage   Email Geena Phillips   Send New Private Message       Edit/Delete Post 
Isn't this the same company that released 2012? They've got some nerve, lecturing exhibitors on endangering people's health. [Wink]

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 04-08-2010 09:22 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
Every time we've tried a "health" option, it's been met with a collective yawn.

We offer CapriSun 100% pouches as a drink choice on the kids fun pack, but only about 2% of parents choose the CapriSun. We also sell the pouches individually and they amount to just over 1% of Child Soda sales (which are our slowest selling soda size).

We offered fruit snacks as a candy option and had to discontinue them because the didn't sell fast enough to stock a fresh product. Yes, I know that fruit snacks are generally not much better than candy, but they often have the perception of being healthy.

We've also tried sugar free candy, salsa cups (for chips and salsa), and a few other "healthy" options. None of these sold well enough to maintain a fresh product.

Maybe in high volume theatres it might be practical to offer things like fruit cups. But in my location it just wouldn't be practical.

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