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» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » Why doesn't Dolby promote their 3-D more? (Page 2)

 
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Author Topic: Why doesn't Dolby promote their 3-D more?
Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 07-22-2010 07:48 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Hmmm...I thought I had a Dolby 3D put on your glasses snipe...I'll check and let you know Mike.

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 07-22-2010 08:30 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
It doesn't say "put on your glasses". It has a pair of glasses floating in the middle of the screen with text about taking care of them and returning them.

Just make sure you treat it as a trailer. It generates the most attention when the volume is played about 4 as opposed to running the feature at 7. This is a sequence that seems to work well:

~Volume to 4~
Trailers
Dolby glasses snipe
~Volume to 7~
Policy trailer
Dolby Digital 3D logo
Feature

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 07-23-2010 02:14 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I seem to remember seeing something in the list like "dolby recycle glasses" or something to that effect. I'll take another look.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 07-23-2010 09:25 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Mike...look for the "DOLBY3DGLASSES_POL_F_EN_XX_US_51_2K_20080125_DOLBY_i3D_NGB_EN_US"

In your clip list. That is the snipe I have.

Steve

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 07-23-2010 10:19 AM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
That file name is simply not long or jumbled enough to be efficient. Are DCP servers not powerful enough to have spaces and or non-caps in the file names?

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 07-23-2010 10:46 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
Spaces in file names are just a terrible idea (underscores are a reasonable substitute).

Not every platform supports mixed-case file names, either.

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 07-23-2010 12:03 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
quote: Scott Norwood
Not every platform supports mixed-case file names, either.
Well they found room for an "i" in there.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 07-23-2010 01:05 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
quote: Dennis Benjamin
I think Real-D's success is simply from all the big chains buying into that brand
Real-D is a leased system. .50 or so from every tix sale heads to Real-D and the cinema owners love it due to the fact that with leases, they can write all of that off due to being a business expense.

Plus, not having to babysit the customers in making sure that the glasses are returned since the disosable glasses are tossed in the recycle bins by the auditorium doors.

The tradeoff is having to do silver screens that have to be installed and can't be cleaned if some kids sitting in the front row decides to throw their bladder busting 52oz drink at the screen.

-Monte

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 07-23-2010 01:08 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
A space can be treated as another character. I guess computers are still in the stone age. Weak!

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Demetris Thoupis
Phenomenal Film Handler

Posts: 1240
From: Aradippou, Larnaca, Cyprus
Registered: Apr 2001


 - posted 07-23-2010 01:19 PM      Profile for Demetris Thoupis   Email Demetris Thoupis   Send New Private Message       Edit/Delete Post 
I think that the Xpand system deserves more benefit that what is getting . It is far brighter than any other 3d system. Also in US you get the disposable glasses for free something which does not happen in Europe and thus Dolby and Xpand have the leading advantage regards to the other systems.
Demetris

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Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007


 - posted 07-23-2010 06:05 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
quote:
A space can be treated as another character. I guess computers are still in the stone age. Weak!

Well it is a character. It's just that lots of stuff out there uses it as the end of string delimiter.

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Mark Gulbrandsen
Resident Trollmaster

Posts: 16657
From: Music City
Registered: Jun 99


 - posted 07-23-2010 07:14 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Monte L Fullmer
cinema owners love it due to the fact that with leases, they can write all of that off due to being a business expense.

The real truth is that there are no out of pocket expenses involved to get it installed in your theater (through CBG). So many "think" it's a better deal. However it is very definately NOT! No debate here which one is the better... just which one is costing you more. In the long run they end up sending alot more $$$$ to Real-D than if they would had just bought Dolby or Master Image outright. They can still deduct either of those outright purchases as well.

Mark

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