Film-Tech Cinema Systems
Film-Tech Forum ARCHIVE


  
my profile | my password | search | faq & rules | forum home
  next oldest topic   next newest topic
» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » False Advertising..the "Fastbrite Headlight Cleaner" commercial caught by me in a LIE (Page 2)

 
This topic comprises 2 pages: 1  2 
 
Author Topic: False Advertising..the "Fastbrite Headlight Cleaner" commercial caught by me in a LIE
Ken Lackner
Phenomenal Film Handler

Posts: 1907
From: Atlanta, GA, USA
Registered: Sep 2001


 - posted 07-07-2011 09:55 AM      Profile for Ken Lackner   Email Ken Lackner   Send New Private Message       Edit/Delete Post 
I've just never understood how this kind of blatant false advertising can be legal.

 |  IP: Logged

Tony Bandiera Jr
Film God

Posts: 3067
From: Moreland Idaho
Registered: Apr 2004


 - posted 07-07-2011 01:27 PM      Profile for Tony Bandiera Jr   Email Tony Bandiera Jr   Send New Private Message       Edit/Delete Post 
Same here.

Another detail I did notice re those light meters....the one measuring footcandles had the range indicator of "x10" also..so if the reading was really 1,700 fc then why not leave that in play? Or why not do BOTH in lux or fc? Most likely the reason is there is NO "5 times difference" ....maybe only a modest increase in light....

I don't know the conversions from fc to lux offhand...

 |  IP: Logged

Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007


 - posted 07-07-2011 08:00 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
quote: Tony Bandiera Jr
I don't know the conversions from fc to lux offhand...
I didn't either, but the android convertpad app did. It showed that 976 lux is 90.67 foot-candles and that 170 foot-candles is 1829.86 lux. So if you pay attention to the meter displays, they're saying that after you use the cleaner, your luminescence drops dramatically. lol

 |  IP: Logged

Tony Bandiera Jr
Film God

Posts: 3067
From: Moreland Idaho
Registered: Apr 2004


 - posted 07-08-2011 01:34 PM      Profile for Tony Bandiera Jr   Email Tony Bandiera Jr   Send New Private Message       Edit/Delete Post 
Thanks Chris..now with those numbers in mind, they are really screwing with people..I think the meter's sensors were crossed to make that difference show up...What a clusterf**k.

 |  IP: Logged

Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007


 - posted 07-08-2011 09:11 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
No, the meters were set correctly, they just purposely switched the images to make the numbers look drastically bigger...

 |  IP: Logged

Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 07-11-2011 03:09 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
quote: Ken Lackner
I've just never understood how this kind of blatant false advertising can be legal.

It didn't used to be that way, Ken. Years ago commercials were monitored for accuracy by the FCC and complaints were actually investigated. Now it seems all the FCC is concerned about is that we should never hear George Carlin's Seven Dirty Words You Can't Say On TV. Consumer protection from lies and fraud seems not to be a priority at all any more.

 |  IP: Logged



All times are Central (GMT -6:00)
This topic comprises 2 pages: 1  2 
 
   Close Topic    Move Topic    Delete Topic    next oldest topic   next newest topic
 - Printer-friendly view of this topic
Hop To:



Powered by Infopop Corporation
UBB.classicTM 6.3.1.2

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.

© 1999-2020 Film-Tech Cinema Systems, LLC. All rights reserved.