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Author Topic: Steven Spielberg Predicts Implosion
Scott Norwood
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From: Boston, MA. USA (1774.21 miles northeast of Dallas)
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 - posted 06-14-2013 06:29 PM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
If you're an investor, what are you going to want to put your money into?
I would never invest in a movie with any expectation of getting a return on that investment. It is actually hard for me to think of any worse investment.

Still, if someone put a gun to my head and asked me to invest in movies, I would never go for the $200m "blockbuster" title. Instead, I would invest in a bunch of low-budget horror movies. Neither investment would be creatively satisfying, but the cheap horror movies would be more likely (as a group) to break even.

I actually kind of hope that something does change in the mainstream film market. It has been a while since I have seen a widely released current film that I thought was any good ("Lincoln" was the last, actually), and I would really like to see more creativity in the films that actually make it to the multiplexes, rather than this seemingly endless stream of sequels, remakes, and reboots. I have no problem with high-budget movies, if they are good, but we need more films like Inception and fewer films like Man of Steel.

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Mike Blakesley
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 - posted 06-14-2013 06:49 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Well having seen the beginning minutes of "Man of Steel" last night, I can tell you for sure that it's definitely different from all previous Superman movies. Everything about it is different. (Whether that's a good thing or not, is up for debate.)

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Jack Ondracek
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 - posted 06-14-2013 09:37 PM      Profile for Jack Ondracek   Author's Homepage   Email Jack Ondracek   Send New Private Message       Edit/Delete Post 
My wife and I watched our midnight show last night. It was definitely better than the last one.

I thought the number of buildings that got destroyed was a little over the top. Maybe that was 3D effect that I missed out here!

Insurance companies would quickly put a "Superman clause" into their policies, denying benefits for structural damage caused by flying Kryptonians.

Should be a good crowd tonight.

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Monte L Fullmer
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 - posted 06-14-2013 11:56 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
You have movies, TV, podcasts, webcasts, games, amateur video, etc., all running at a pace about 20 times faster than it was then, in terms of how long the product will last in the marketplace.
..and "GooGoo" Plexes shoving multiple screenings of one movie, which in turn is returning these plexes into small 3 to 6 screen plexes.

Case in point: with "IM3" opened up in our area of 5 multi's back in early May, there were over 130 screenings of the film on the opening day with the majority of them for the 3D presentation. Talk about major overkill of screen usage. Thus, obviously with the following weekend, attendance took a major reduction (as so mentioned in trade magazines of almost 60% in attendance) in attendance.

Wasn't the idea in the first place to construct a multiscreen plex to have all of the screens with a different feature being presented on them?

Back in those days, it was an event to go to the theatre of your choice and find the movie of your desire to watch. Now, it's total competition due to what's available to get the people out of the houses that contains their home entertainment systems and come to their venue(s).

quote: Scott Norwood
I would never go for the $200m "blockbuster" title. Instead, I would invest in a bunch of low-budget horror movies
I bet you could have kicked your self for not investing into the recent sleeper hit, "The Purge": Cost only $3M to make and have garnished $43,644,850 for one week.

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Terry Lynn-Stevens
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 - posted 06-16-2013 10:57 AM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote: Aaron Garman
I think he's right, it just has to eventually implode. The studio system did finally and the aftermath gave us a decade of unbelievably great films.

I think Spielberg and Lucas have forgotten their roots, movies have always been difficult to get into theatres, and for all of those students they were talking to, they should remind the students that for every Spielberg/Lucas, there are a 100,000 wannabe film students.

As for Lincoln, there is no way the movie would of made it to cinemas if it did not have Spielberg's name attached, and for the record, the newer Spielberg stuff is not as moneymaking nor is it as good as the 70's and 80's body of work.

With Red Tail, come on Lucas, Red Tails was simply a flop.

Now, what Spielberg and Lucas failed to mention to the film students is that more than ever, there are now more franchises than in the 80's and 90's that appeal to world audiences. Pirates. Dark Knight, Iron Man, Transformers, Harry Potter etc all appeal to world wide audiences and they are made for the world wide audience. Movies now get a major release in China whereas in the past they did not. Look at Skyfall, a billion dollar title.

quote:
"The pathway to get into theaters is really getting smaller and smaller," Lucas said.
I don't believe this at all.

Maybe Spielberg and Lucas should as the Weinsteins about their long history of getting smaller pictures into theatres.

quote: Monte L Fullmer
Wasn't the idea in the first place to construct a multiscreen plex to have all of the screens with a different feature being presented on them?
You can still go to a multiplex and find the movie you want. Multiplexes have always played movies on multiple screens, so your point makes no sense.

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Lyle Romer
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 - posted 06-16-2013 11:36 AM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
quote: Terry Lynn-Stevens
You can still go to a multiplex and find the movie you want. Multiplexes have always played movies on multiple screens, so your point makes no sense.
While this is somewhat true, back in the early 90's (when 10 screens was a big complex and 18 was crazy) you tended to have friday and saturday night interlocks of busy movies. Getting 2 prints was for blockbusters and 3 prints was extremely rare.

Now a blockbuster will open with 5 or 6 "prints" and be showing every half hour.

It's become an event driven industry mostly. Summer blockbusters with legs used to play strong for 3 months. Now a movie with great legs barely stays in theatres for 2 months forget about staying strong.

For example, Jurrasic park made $8.4 million on weekend #7. This was 16.7% of it's opening weekend. Last year, The Avengers made $8.9 million on weekend #7 which was 4.3% of it's opening weekend. Jurrasic didn't drop to that low of a percentage of the opening weekend until weekend #14.

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Terry Lynn-Stevens
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 - posted 06-16-2013 11:49 AM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote: Lyle Romer
While this is somewhat true, back in the early 90's (when 10 screens was a big complex and 18 was crazy) you tended to have friday and saturday night interlocks of busy movies. Getting 2 prints was for blockbusters and 3 prints was extremely rare.

Now a blockbuster will open with 5 or 6 "prints" and be showing every half hour.

It's become an event driven industry mostly. Summer blockbusters with legs used to play strong for 3 months. Now a movie with great legs barely stays in theatres for 2 months forget about staying strong.

For example, Jurrasic park made $8.4 million on weekend #7. This was 16.7% of it's opening weekend. Last year, The Avengers made $8.9 million on weekend #7 which was 4.3% of it's opening weekend. Jurrasic didn't drop to that low of a percentage of the opening weekend until weekend #14.

I don't see what the big deal is, the theatres I always worked at always had multiple prints of movies in the early 90s. With JP, we had three different prints playing a three different times. At that time, we also had interlocking as well for some movies.

Multiple print movies go back to the late 70's from what I remember.

quote: Lyle Romer
It's become an event driven industry mostly. Summer blockbusters with legs used to play strong for 3 months. Now a movie with great legs barely stays in theatres for 2 months forget about staying strong.

We still have movies that play with legs, not many summer movies but there are movies that are able to do it. Summer movies with legs don't make it past two months generally.

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Mike Blakesley
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 - posted 06-16-2013 11:06 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
The difference is, there used to be far fewer prints overall. In my area, the big city of Billings used to have a 7-plex, a 4-plex and a 3-plex, all owned by the same company. Rarely would you ever see a movie in more than one of those buildings. Even the original "Star Wars" which played over a YEAR in Billings at the Rimrock 4 (a mall plex) never played on more than one screen there.

But now, Billings has two plexes, a 14 and a 10, and not only are the same movies playing in both buildings but on multiple screens in each building. Right now, for example, Man of Steel is playing in two screens in the 10-plex, and two or possibly three in the 14. (For some reason the 14's showtimes aren't displaying correctly right now so I can't be sure.) Plus it's also playing here, and in two screens in Laurel, plus it's in Miles City's single screen too. Back in the '70s there would have been ONE print in action for all those screens, instead of the at least nine there are today.

No wonder movies have no legs anymore. It's not the movies' fault -- it's distribution, combined with our "gimme-gimme-now" society.

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Dustin Mitchell
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 - posted 06-17-2013 01:40 AM      Profile for Dustin Mitchell   Email Dustin Mitchell   Send New Private Message       Edit/Delete Post 
I don't mean to insult anyone, but making the argument that the practice of issuing multiple prints per theater for blockbusters has not expanding greatly over the last 20-25 years is a bit absurd. Not only has the number of prints per multiplex gone up, but the number of theaters a blockbuster gets released in has increased enormously as well. Just last week my 12 plex in a market of 75,000 people was playing 5 movies on 12 screens.

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Monte L Fullmer
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 - posted 06-17-2013 03:51 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
And..we can thank digital for this mega screen explosion of one feature since one single file is doing it all now.... That's where the implosion comes in.

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Mike Blakesley
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 - posted 06-17-2013 11:40 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Not really....Carmike was doing five and six film prints in Billings before digital went mainstream. I'm sure other chains and other cities were the same.

It's only since the "opening weekend" dollar amount became more of a horse race than the final gross that distribs started doing anything in their power, like advertising one date and one date only, "ON NOVEMBER 3! THE ADVENTURE CONCLUDES!" to get as many butts in the seats on opening weekend as possible, thus ensuring themselves high and fast film rent.

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Bobby Henderson
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 - posted 06-17-2013 01:22 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
Not really....Carmike was doing five and six film prints in Billings before digital went mainstream. I'm sure other chains and other cities were the same.
I noticed that practice really start taking off in the mid 1990s. I remember when the AMC Grand 24 theater opened in Dallas. They had Die Hard With A Vengeance playing on either 4 or 6 screens. They did the same thing with Batman Forever a few weeks later. When our local Carmike theater was running film it opened a few movies on 4 of its 8 screens. I particularly remember Pearl Harbor. The theater had 2 prints, but interlocked it across 4 screens. I made copies of the DTS CD-ROM discs so every screen would be playing it in DTS.

Of course when "digital" took off it made it possible to play the same movie on every screen. The Carmike 8 here was doing midnight shows of some movies, like the final installments of Harry Potter or the Twilight series and filling as many screens as they could. All 8 if necessary.

quote: Mike Blakesley
Back then, movies were much cheaper to make than they are now. If you're an investor, what are you going to want to put your money into? A movie based on a well-known property virtually guaranteed to be a hit and give you a solid return on your investment, or a risky unknown concept which, if it fails to catch on, could cost you your job?
Like so many problems with the entertainment industry this is all their fault. They don't have to produce & market movies in such an expensive manner. A Titanic-sized ego has clearly gotten the better of too many people making movies these days. Lots of lower budget movies are actually more profitable, but they just don't gain the ego-stroking high profile of a so-called "summer blockbuster" release or a high brow project intended to win Oscars.

Actors are nowhere near the marketing draw they used to be. I saw one news story recently how magazines are dropping movie stars as a cover priority in favor of TV stars or other kinds of celebrities. So if actors don't sell tickets like they used to, why pay one of them $20 million or more to star in the movie. Talent is arguably the biggest thing that balloons the size of a movie production budget.

Not every movie needs to be embellished from beginning to end with CGI effects either.

I think certain investors are attracted to $200 million productions due to things like marketing tie-ins, product placements in the movie, merchandising, international sales, etc. It's tough to launch a line of toys with a movie costing under $10 million to make. When a studio spends big it can also lose big. In a way these global media companies who control movie studios are kind of too big to fail. A studio like Paramount could take a bath on a $200 million flop, but parent company Viacom could afford to eat those losses. 30 years ago a major flop would simply ruin a studio -kind of like what Heaven's Gate did to United Artists.

quote: Mike Blakesley
So they tend to go with the tried and true.
The problem with that notion is the big studios don't know for sure anymore if what they're doing is tried and true. But it makes no difference since the big studios control what is booked on commercial movie theater screens. Viewers can either buy one of the 12 flavors of vanilla playing at the multiplex or just stay at home. If the customers stay at home and just want to watch TV the parent companies of those big studios have content tightly controlled there. Cheap, un-scripted "reality TV" programming is spreading like an infection across most of the non-premium cable TV channels.

I wonder what these global media companies would do if a lot of the viewing population took up other hobbies and activities that didn't involve watching movies or TV. I know my TV watching habits have dropped off a great deal since getting more serious with a fitness routine.

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Justin Hamaker
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 - posted 06-17-2013 03:45 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
Reading the article, it's kind of difficult to know what his context is for the comments. Movie theatres have as many screens as ever, and 2012 was the biggest year on record for attendance. So there is clearly no issue with getting butts in theatre seats.

While the VPF deals may be a hindrance in the short run, digital cinema should actually make theatre screens more accessible to smaller film makers.

One of the problems with the "niche" film market is the studios prevent the development in special interest films in smaller markets by their limited release patterns. My theatre doesn't even advertise these movies because we never know when they will be available. When they are available, it's usually so far out that they are no longer worth playing because our interested customers have gone elsewhere.

What I see as the real problem is the majors churning out so much crap product that it creates an over-crowded marketplace. While a good movie will almost always find it audience, regardless of competition, moviegoers are often faced with choices between different varieties of mediocrity.

And it hurts further that the studios are still turning things around to DVD in such a short window. I believe moviegoers would be more likely to see something in theatres if they knew it would be 6+ months before they could get it on DVD.

Back to the specific situation of Lincoln. My theatre was being bombarded with calls for weeks about when we were going to play the film. Rather than making it available everywhere within a short window, they stopped at about 2000 theatres and made everyone else wait for 8-10 weeks. How are we supposed to keep moviegoers engaged in projects like Lincoln when they can't see it at their local theatre while everyone is talking about it.

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Monte L Fullmer
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 - posted 06-17-2013 06:55 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
Of course when "digital" took off it made it possible to play the same movie on every screen.
Seen a 14plex do just this: 7 showings within the first hour, then to 4 showings in the second hour, et.al. to where there were 29 showings of "IM3" in that one day.

That feature bounced around like crazy in all houses at that plex.

DEFINITELY did spread the crowd out!

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Terry Lynn-Stevens
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 - posted 06-18-2013 10:29 AM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
A Titanic-sized ego has clearly gotten the better of too many people making movies these days. Lots of lower budget movies are actually more profitable, but they just don't gain the ego-stroking high profile of a so-called "summer blockbuster" release or a high brow project intended to win Oscars.
quote: Bobby Henderson
The problem with that notion is the big studios don't know for sure anymore if what they're doing is tried and true.
I am not exactly sure if you know what you are trying to say, the studios know exactly what they are doing right now when it comes to tent pole movies, just because you might like how things were doing in the past compared today, it does not mean what the studios are doing is wrong.

In the last few years, movies such as Pirates 4, Skyfall, Dark Knight Rises, Transformers part 3 have all grossed a billion plus dollars. Movies are global grosses are global now and movies do not need to play for 6 months in a theatre to do well, so get over it.

This year, Iron Man 3 has made a billion, these studios know exactly what they are doing. Fast 6 has made north of $600 million and it is still climbing. The next Fast 7 movies will be a guaranteed billion dollar hit...

How many of those smaller "profitable" pictures does the studio have to make in order to generate the profit of a major tent pole? And where are all the tie-in profits from the smaller more profitable movies that you speak of?

quote: Justin Hamaker
One of the problems with the "niche" film market is the studios prevent the development in special interest films in smaller markets by their limited release patterns. My theatre doesn't even advertise these movies because we never know when they will be available. When they are available, it's usually so far out that they are no longer worth playing because our interested customers have gone elsewhere.
Can you expand on what you mean by a "niche" film? Generally a small niche movie generally will not perform well outside of a major market.

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