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Topic: Sharp Doubles Down On 8K, Literally

Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 07-20-2015 01:21 PM

quote: Scott Norwood
Bobby--you mention curved 4K TV sets. Is there any benefit to a curved set vs. a flat one?

I think companies like Samsung are marketing curved TV screens just for novelty sake.

The imagery does look really good when you're sitting at a dead center view of the curved TV screen. The slight wrap-around effect is good for that. Unfortunately, in typical living room viewing environments not many people are seated in the dead center view of the TV screen. The curved screen is not so great if you're watching at an angle. I think flat monitors are much better in that regard.

I do find it odd no one is marketing curved computer monitors yet. Maybe other computer companies or computer monitor companies are just waiting to see what Apple will do and merely copy that. Nevertheless, I would get more use out of a large, curved, very high resolution computer monitor (even 8K resolution) than I would a curved TV screen.

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Carsten Kurz
Film God

Posts: 4340
From: Cologne, NRW, Germany
Registered: Aug 2009

posted 07-20-2015 03:23 PM

quote:
On smaller screens, 2K does seem to be "good enough." But if you're using a bigger screen, 4K/8K may be the future, with rapid advancement of technology/manufacturing/pricing/distribution/delivery favoring 8K. Exciting (though admittedly daunting/troubling for cinema owners) times!

I don't think anyone seriously in the business (and that excludes the NHK folks) is actually considering 8k for entertainment.

There is an automatism always inherent with those numbers. 'So, there's 4k! At last! Great! Fantastic! Err... what's next? Oh, 8k!'
And larger numbers are ALWAYS better than smaller numbers.

In all those years neither me nor any single one of our staff or anyone else i know personally in this business has EVER been asked what resolution our or their projection system is. Yes, we do have 4k and I voted for it, but I'd never say it is essential for our business.

There may be places in the entertainment industry where these bigger numbers actually sell. E.g. when making or selling flat screens huge numbers and you have to choose between FullHD or UHD or between 1080p or 4k (even considering completely uneducated buyers).
But even then people are prepared to choose a lower resolution model if the price makes it an attractive decision. Because for most of them '4k' does not represent a distinctive value but just some sort of expectance of of a better picture. 'I don't see much difference, I'm okay with the cheaper model'.

Aside from that, it was an enormous effort for TI to actually launch the 4k DLP chipsets. They do not even now offer them for the consumer projector market. Now, essentially all cinemas worldwide are equipped with 2k and a much smaller number with 4k projectors. How could 8k Cinema DLP EVER bring in the development cost with such a small market ahead? That's even a big challenge for the laser systems.

Yes, 8k will happen one day, but I do not even bother considering it for the current cinema ecosystem. I am sure 8k will never become reality for standard cinema style projection systems (we already do have +16k multi-projector systems for tiled special venues/planetarium projection).
Before that happens, we will have large OLED walls in cinemas, or whatever these locations will be called then. Consider an 8k high contrast capable zoom lens and an 8k convergence challenge?

No, there are lots of other things to be improved about cinema logistics and presentation quality that mean more real value for patrons.

- Carsten

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