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Topic: No movie schedule in Honolulu's newspapers anymore

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 07-17-2016 08:45 PM

I'm in the same situation as Justin. Our lobby is too small and has too low a ceiling for a majority of standees. Some studios (Sony, Fox) are easy to get standees from, and the rest are next to impossible. We haven't ever had a Disney standee to my knowledge.

Posters are easy to get for the most part, depending on the studio, although in all cases if you wait until the movie has opened to order, you risk them running out.

The current major frustration, one-sheet-wise, is the amazingly clunky Technicolor website, which when you ask it to list "current films," lists pretty much every movie (major and indie) from the last five or six years. They need to go in and purge that thing every month or so.

The "new upgraded" site from Sony isn't much better but at least it's restricted to Sony films so it narrows down the clutter. But the shopping cart structure and workings of these sites are just incredibly clunky compared to.... well just about any other site that has a shopping cart.

Universal's site has been the easiest to use for a long time even through a few different iterations and a completely unnecessary name change.

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Buck Wilson
Jedi Master Film Handler

Posts: 894
From: St. Joseph MO, USA
Registered: Sep 2010

posted 07-17-2016 09:04 PM

Re: Mural banners

We had 3 of these, not for every movie, but upcoming blockbusters. The distribs paid for the custom vinyl banners and changeout(Or most of it?) Later, they wanted us to pay for it(or more of it?) I guess, and Regal certainly wasn't willing to do that so they changed them to awful 'permanent' ads for gift cards/rewards cards. I'm not real sure on the specifics of who paid what but I'm sure at least a majority had to have been paid by the distribs for Hollywood to have paid for it but Regal to have not.

Our location can be seen here:
http://cinematreasures.org/theaters/16083/photos/28511

Our sister theater at:
http://cinematreasures.org/theaters/31186/photos/7115
(They only have one full size and one half-width as opposed to our 3 full size)

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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99

posted 07-17-2016 09:40 PM

quote: Bobby Henderson
I can see movie studios adjusting to that by either eliminating the credits or simplifying them so they can be bigger.

Credits are contractual, which is why most modern poster are crowded with unreadable text. I predict as posters go electronic they will come with a built in credit crawl loop.

[ed. corrected the weird autocorrect]

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Terry Monohan
Master Film Handler

Posts: 379
From: San Francisco CA USA
Registered: May 2014

posted 07-17-2016 10:29 PM

I have for many years collected the movie theatre section of the Friday SF Chronicle/Oakland Tribune and the LA Times from the 1950's & 60's. You can also find these on line sometimes. I find some newspapers still in great condition. I frame all the old 2/4 col ads into one big one sheet size frame with different cities. These were the best times as all the theatres advertised in a long neighborhood list plus huge display ads. Loved the opening of CinemaScope® 3-D and Cinerama ads. I still say in San Francisco with all the tourist traffic all the AMC Theatres in SF and some small local non circuit cinemas miss business. They just need to run 2 small word ads (Fri/Sat) in the small list of mainly Century/Cinemark/Landmark ads in the SF Chronicle and I know they will get some more business from out of town movie people. Most have no idea were the 2 big AMC theatres are in SF but they can see the Century listings and locations. It's also so sad in today's new theatres they are so cheap with many without any neon marquee with plastic letters that tell what is playing or even a LED screen. This saves them help with people going up a ladder each week and maybe falling down. Do the studios know how much $$ they loose without doing any advertising in a paper when a new film opens each week? Yes people still buy a newspaper on the weekend to see what is going on in the entertainment world around the SF Bay Area. If I had the extra money I could prove my point by placing a small ad for the New Mission Theatre in SF on Thurs/Sun in the movie time listing in the SF Chronice and I bet the business will go up 40% for that weekend. The older people in SF have no idea this old theatre is open again after being remodeled nicely by Drafthouse Cinemas as they along with many other cinemas in SF don't do any advertising. I guess they don't want more money coming in.

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Bill Gabel
Film God

Posts: 3873
From: Technicolor / Postworks NY, USA
Registered: Jan 2002

posted 07-18-2016 11:46 AM

quote: Scott Norwood
One related topic that I have wondered about before is this: in NYC and LA and other big markets, the "flagship" theatres often have (what look to be) custom-made banners attached to their marquees to advertise what they are playing. These use the title art and other design elements that are specific to each film.

Special lobby or front of house type displays date back to the teens and 20's in major markets. The Flagship theatres got this special treatment. NYC and LA and SF had some great displays and marquees.

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Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002

posted 07-18-2016 03:50 PM

The Honolulu Star Advertiser publishes a tabloid that is included with the newspaper and in it are restaurant articles and advertisements. Also included are mini reviews of every movie that are now playing in Honolulu theaters. Although Consolidated dropped their movie listing advertisement last Wednesday, they did have an ad last Friday in the tabloid. Once again,, there were no ad the next day on Saturday, Sunday and yesterday. It seem, Consolidated will only Advertise on Friday.

-Claude

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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002

posted 07-18-2016 05:21 PM

quote: Terry Monohan
If I had the extra money I could prove my point by placing a small ad for the New Mission Theatre in SF on Thurs/Sun in the movie time listing in the SF Chronice and I bet the business will go up 40% for that weekend.

I'd bet even the contract price per column inch in SF would be really scary today. That 40% increase in business might get eaten alive.

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Mike Rivest
Expert Film Handler

Posts: 185
From: Montréal QC Canada
Registered: Nov 2009

posted 07-18-2016 06:14 PM

Montreal, QC papers (6) lists only on Friday

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Jesse Skeen
Phenomenal Film Handler

Posts: 1517
From: Sacramento, CA
Registered: Aug 2000

posted 07-21-2016 01:57 AM

The Mistake, the name I have given to Cinemark's theater under construction in Sacramento where the Century domes used to be, is planning on having large banners outside the building advertising the big movies. I am betting in a couple of years they will give up on those and either stop using them or change them to something generic that can stay up long-term.

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