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This topic comprises 3 pages: 1 2 3
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Author
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Topic: AMC's New Web Design
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John Roddy
Expert Film Handler
Posts: 114
From: Spring, TX, United States
Registered: Dec 2012
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posted 12-05-2016 01:19 PM
So many companies have adopted the "less is more" approach to interface design. It's not a bad concept overall, but it's ripe for abuse and very easy to screw up. The most common failure? Take the approach literally. Remove stuff until there's less, then blow up the size of what remains to fill in the gaps. They have the right idea at first, but seem to fall short on the "is more" part, which kind of defeats the purpose.
Anyone remember the Zune software? Actually, anything related to the interface on the Zune applies. Microsoft's original approach, "metro," was really an amazing thing to behold. But it only worked because they didn't remove the actual content, only the chrome elements containing it. The content itself became the chrome. That is the proper way to do it. The information isn't just still there, it's presented in a clearer, much more intuitive fashion. They did so many things right with that design philosophy, and then proceeded to follow up on it with…Windows 8. See first paragraph.
So yeah, AMC turned into Windows 8. The whole tablet-oriented discussion around this new site does not help with that point either.
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