This is topic Disney's Overkill in forum Film Handlers' Forum at Film-Tech Forum ARCHIVE.
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Posted by Tom Ferreira (Member # 70) on 11-23-1999, 09:23 PM:
I received my print of Toy Story 2 last evening, and blew a gasket when I read the memo in the can-five trailers and a short subject-all mandatory placement. I timed them at 16 minutes before the feature even starts! What the hell are they thinking?
It's bad enough to put so many trailers on a childrens' film, but two of them(Mission To Mars and Bicentennial Man), are in my opinion totally inappropriate for a G-Rated film. If you've seen the Bicentennial Man trailer, you know what I'm talking about. There are parents who take their children to G-Rated films only. I don't think they'll appreciate the phrase "I think it sucks."
Also, is it really such a big deal to put frame lines on trailers? I wouldn't think so.
While I'm ranting about the Mouse House, I called exhibitor relations yesterday to find out if they could provide some one sheets for us to give out in trade for our Christmas canned food drive. I was given a curt reply that Disney does not provide promotional materials for charities. Yeah, but I'll bet if I was doing a media promotion that helped put more bucks in Disney's pocket, they'd send a flood of stuff.
I've heard horror stories about BV pulling prints and the like. With their attitude and greediness, I don't doubt it. I don't dare not play all those trailers-I sure they've got blind checkers everywhere to make sure they squeeze out every dime they can.
Posted by Tyler Skinner (Member # 229) on 11-23-1999, 09:31 PM:
What can they do if we don't attach a trailer? I also Agree with you, the trailer pack I built for it clocked in at 18 minutes with policy. As much as I like Pixar, I think a 5 minute trailer for Dinosaurs is a bit rediculous. And of course we have to put Tigger and Stuart Little on every G-rated film. I was pissed when I saw Pokemon, Stuart Little and Tigger on Straight Story for gods sake its not a kids movie!!!
Posted by Mark Fontana (Member # 153) on 12-02-1999, 05:58 PM:
Dinosaur is not a Pixar film; rather, it is a mix of live action and computer animation made by Disney Feature Animation's own CG department (which recently renamed itself "The Secret Lab").
Posted by Randy Stankey (Member # 64) on 12-04-1999, 12:53 PM:
What can Disney Do??They can pull your prints and ban you for six months! NO DISNEY FILMS = NO MONEY!
At the 6-plex where I trained, they had a show of Little Mermaid that Disney said had to play at 6:00. Well, the 'checker' came in and saw that it started at 6:05 and the very next morning the phone was ringing. It was Disney threatening to do just that!
Posted by Jim Ziegler (Member # 86) on 12-04-1999, 02:05 PM:
Disney might threaten this, but I doubt they would back it up... Espically with a major company...
Posted by Randy Stankey (Member # 64) on 12-04-1999, 02:29 PM:
You're probably right. But the hassle still isn't worth it.
Posted by Charles Everett (Member # 889) on 07-17-2001, 07:35 PM:
Of course, of course, Disney loves to do the Overkill!102 Dalmatians -- hyped to death, trailer began running in June. Met its match by Mr. Grinch.
Pearl Harbor -- hyped to death, $75M over Memorial Day, big dropoff every week after that. Gone by the Fourth of July.
Atlantis -- New York exclusive advertised to death, does worse than Moulin Rouge. Goes national opposite Tomb Raider and gets sunk.
Tyler S: Which chain mandated "only kid movie trailers" for The Straight Story? Loews New Brunswick (New Jersey) ran it with a more appropriate trailer pack -- Fantasia 2000 (Y2K/IMAX premiere), Toy Story 2, Anna and the King, Cradle Will Rock. AFAIK Cradle Will Rock was the attached trailer.
Posted by Jesse Skeen (Member # 586) on 07-18-2001, 05:19 AM:
The place I used to work at tended to get complaints about trailer content on anything remotely considered a 'family film', so we'd sometimes make a note if something was rated G to be REAL careful about what trailers were put on it- sounds like they were just playing it safe, at least Tigger doesn't say "This sucks!"
Kinda funny how G-rated films get the same sort of stigma X-rated films did- if it's rated G it's a kids movie, and if it's X then it's porn. That's why light profanity is put in some movies to get a PG rating instead of G- "ET" did this.
Posted by Mike Blakesley (Member # 26) on 07-18-2001, 12:53 PM:
I think it's kinda funny that they are promoting "The Princess Diaries" (rated G) as being FROM THE DIRECTOR OF PRETTY WOMAN ... an R-rated movie about a $3,000 hooker! There's some kind of twisted message here, but I'm not sure what it is.
Posted by Charles Everett (Member # 889) on 07-18-2001, 03:25 PM:
Jesse, Mike B: To keep this topic from drifting I've started a thread in Film-Yak called "G-rated movies that aren't 'family fare'."