This is topic Pepsi policy trailers in forum Film Handlers' Forum at Film-Tech Forum ARCHIVE.
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Posted by Brad Miller (Member # 2) on 05-20-2000, 02:10 PM:
Has anyone heard of the new Pepsi generic policy trailers? From what I hear, if your theater carries Pepsi products that they will send you free generic policy trailers to run (promoting Pepsi of course). I'm curious as to how bad or good the policy trailer itself is and if there is a limit on them. I could easily see this becoming a standard thing if Coke was to do the same thing and eat the costs of the trailers all in the name of promoting their product. We all know how theater chains love to save money. 
Posted by Dwayne Caldwell (Member # 417) on 05-20-2000, 02:21 PM:
You said they were generic trailers? I take it then that these new Pepsi policy trailers aren't going to have that little girl with the Joe Pesci voice over? Ugh! Gag a magget!------------------
The man with the magic hands.
Posted by Daryl Lund (Member # 356) on 05-20-2000, 03:39 PM:
Brad pepsi has a folder of items that comes with a new NATO membership but the slides and trailers it sayes nothing about price ect. I will call pepsie and find out what the scoop is. and let the group know. If you would like to see the promo items. I will ask ken layton to scan them for you. My scanner is a dust collector due to the fact that can hardly turn on the computer.
Posted by Brad Miller (Member # 2) on 05-20-2000, 03:59 PM:
I couldn't care less about their paper items. I don't even like Pepsi. I was just curious about their 35mm policies, how bad/good they are and the cost to theaters. Anyone know?If it's got that annoying dubbed girl on them, I will take a razor blade and scratch her in a moustache on every frame!
Posted by Tom Ferreira (Member # 70) on 05-20-2000, 10:39 PM:
Pepsi has a house trailer that changes every few months. The current one is a promo for the American Film Institute-it's not bad; shows clips from comedy films over the years. I believe this one runs into July. The previous one was an Oscar promo; again, not bad. I am not aware of a generic trailer still in circulation-there was the old black and white Felicity trailer, which we ran for years. The nice thing about these trailers is that they're all encoded on the DTS trailer disk, and I believe they're in all digital formats(I could be wrong). Speaking of the DTS Trailer disk, I always notice a couple of Kodak trailers listed on there-John, what are these, and how are they available to theatres?
Posted by Scott Norwood (Member # 30) on 05-20-2000, 10:52 PM:
The current Pepsi-AFI trailer is actually pretty decent. It's not a cheesy video->film transfer, so the picture quality is actually good. It even has SR-D and SDDS tracks and DTS timecode.
I believe the Kodak trailers are for Screencheck-approved theatres. At least, there's one trailer called "Million Hours" that promotes the Screencheck program. There may be others, too...
Posted by Dustin Mitchell (Member # 372) on 05-20-2000, 10:54 PM:
We have Coke products so naturaly don't run these but the competition in town has had a pretty good Pepsi policy trailer for a year or so. It demonstrates all the things not to do in a theatre using Barbie dolls and human hands evicting the 'disruptive' ones. It is really quite funny, or was the first dozen times I saw it.
Posted by Daryl Lund (Member # 356) on 05-21-2000, 03:16 PM:
Brad the paper that you could care less about shows each frame of the policy trailer that why I thought you might like it.
Posted by Brad Miller (Member # 2) on 05-21-2000, 03:32 PM:
Aha, I have misunderstood. 
Posted by Scott Norwood (Member # 30) on 05-21-2000, 09:02 PM:
Am I the only one who has a perverse fondness for the "Road to Snack Canyon" Coke trailer? I run it occasionally...audiences usually don't react to it and friends who have seen it all seem to think that I'm totally nuts. Am I?
Posted by Ethan Harper (Member # 472) on 05-21-2000, 11:08 PM:
cinemark runs pre show trailers that suck. one being coke or sprite. pretty soon i think people are going to pay 7.75 for 90min. of crappy ncn commercials. aghh they are taking over earth. they will suck you r brains out and oh wait the torture. another commercial. ahhhhhhh!!!! 
obviously you can tekk how pointless i think thse trailers are!
------------------
--"That's my story and i'm sticking to it!"--
Posted by Kevin Crawford (Member # 469) on 05-22-2000, 01:06 AM:
The current Pepsi AFI trailers are not provided by Pepsi. They are on screen thanks to those wonderful people at NCN. GCC is running them, and they are compensated for placing them on screen. You have to phone in to NCN and tell them how many screens you have them on.
Posted by Dustin Mitchell (Member # 372) on 05-22-2000, 03:00 AM:
We run Coke Ads provided by the Screenvision company. Probably the same as the NCN ones.We're not talking about Coke/Sprite/Pepsi ads, we're talking about policy trailers that just happen to plug Pepsi by displaying their logo at the end or something similar. Trailers that tell the audience to be quiet, not to smoke, etc.
Posted by Scott D. Neff (Member # 185) on 05-22-2000, 03:06 AM:
When we were with Coke we ran strictly the generic Coke Policy Trailers as our ONLY policy trailer.My FAVORITE was the cheezy animation with the pics of the REALLLLLY stale looking popcorn and candy bar.
"REMEMBER!!! HAVE A COKE - AND A SNACK!!!"
And of course the COKE Planet... such a snazzy little tune....
We're with Pepsi now - and I didn't know they had any generics. I TOO would be interested in seeing what it's like.
OOOOhhh... BTW - if anybody out there has any recent GCC Trailers... I could really go for a dancing candy concert right about now. I'm serious... GCC managers look at you like you're nuts when you offer them cash for a policy trailer.
Posted by Richard C. Wolfe (Member # 431) on 05-22-2000, 09:08 PM:
Scott:
I still have "Road to Snack Canyon", and run it once in a while...usually for kiddie shows! I can't believe that people still ask..."Whatever happened to Snack canyon?" I also run "Let's All Go To The Lobby" after a cartoon on family films...people sing along with it. You can still buy brand new prints of it from Filmack.RCW
Posted by Scott Norwood (Member # 30) on 05-22-2000, 09:29 PM:
Memo to self - order a "Let's all go to the lobby" trailer. I don't have this in 35mm...just a 16mm reduction print.
My "Snack Canyon" trailer was purchased brand-new last year from Cinema Concepts in Atlanta. Presumably they still sell it.
Posted by Jim Ziegler (Member # 86) on 05-23-2000, 01:46 PM:
Actually, Ethan, CInemark is no longer running NCN trailers... The ad trailers now come from Technicolor...
Posted by Russ Kress (Member # 461) on 05-23-2000, 08:56 PM:
The Pepsi girl is okay so long as Faith Hill is there too.*Schwinggg!!!*
I hope her husband is not a film dweebie that hangs out on this forum! <g>
Russ
Posted by John Pytlak (Member # 331) on 05-24-2000, 01:37 PM:
The Kodak trailers on the DTS trailer disk are likely the trailers for the Kodak ScreenCheck Experience, used by theatres that are ScreenCheck-certified. The one in current release "One Million Hours" is the one that says "It takes a million hours to make a film, and only two hours to show it". The others are "Men in White" and "Skiers".The ScreenCheck website has quick-time videos of the trailers:
http://www.kodak.com/go/screencheck
------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Posted by Charles Everett (Member # 889) on 01-27-2002, 05:35 PM:
Brad! You must have had a premonition about Regal Cinemas using the Pepsi Girl!Seriously, Landmark Cinemas uses the "Barbie Doll" policy snipe at their new Sunshine Cinema in NYC. "Barbie Doll" may be OK for a mainstream theater but not for an arthouse!
BTW, "Barbie Doll" is flat only and not available in scope AFAIK. Reading Cinemas in Manville NJ used "Barbie Doll" until some time last year.
Posted by Rachel Gilardi (Member # 4594) on 01-28-2002, 12:04 AM:
We use the Barbie Doll trailer at Hollywood Hits, Danvers MA. We are 1/2 First Run Arthouse 1/2 sub-run....2 different sets of ticket prices. I've had my fair share of senior citizens from the art movies tell me that the Barbie trailer was hilarious! Surprise, Surprise.
Posted by Frank Angel (Member # 248) on 01-28-2002, 05:35 AM:
Keven, Who's NCN? Have you got a phone number for them?
Posted by Charles Everett (Member # 889) on 04-21-2003, 07:25 PM:
Pepsi just introduced a new generic policy trailer. Reading Cinemas in Manville NJ has been using it since early April at least.
In addition to the usual -- no talking, cellphones off, yada yada yada -- it has this reminder for the audience: "Report projection problems to the management." That should warm the hearts of every Film-Techer!
Also, the scope version is letterboxed. ![[Roll Eyes]](rolleyes.gif)
Guess the producers couldn't do a proper scope trailer.
Posted by Don Anderson (Member # 397) on 04-21-2003, 09:48 PM:
Why is it that when I call our Pepsi Distributor that no one knows anything about these policy trailers???? Anyone have a phone number or contact name??? We are a very small theatre and can't afford those glitzy expensive generic policy trailers.